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What is Marketing Resource Management?

Why are marketers investing in this technology?

Worldwide, marketers spend $1+ trillion each year. Yet most still manage their projects via a hodgepodge of spreadsheets, word processing documents, email, and other disconnected applications which result in unnecessary cost and delay, and restrict collaboration. Now, with Marketing Resource Management (MRM), a flexible, integrated application that supports best-practice processes is available to marketers. MRM is software that systematically addresses marketers' requirements for better planning, budgeting, process management, and tracking. Using MRM as a foundation, marketers can optimize virtually all their processes, refocusing scarce resources on understanding their customers, defining strategies, and delivering more creative solutions.

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