Vendor Evaluation Guide
The Essential Guide to Choosing a Web Analytics and Online Marketing Solution
Any solution you select should enable you to:
- Harness Data for Insights that Drive Performance
- Capitalize on Emerging Channels
- Target Customers with Broad Scope and Precision
- Build Customer Relationships with Greater Relevance
- Engage Customers Across Channels
with a Single View
- Leverage Innovation and Services from Your Vendor
The selection of a web analytics and online marketing solution is a high-stakes decision that can shape your company’s fortunes for years to come, whether you’re in the market for a new solution, looking to upgrade from a free system to a more robust solution, or re-evaluating a solution you now have in place.
It’s vital that your decision-makers diligently scrutinize solution capabilities and vendor direction, anticipate future scenarios, examine for potential weaknesses and “gotchas,” and ask the tough questions that ultimately help in the informed selection of the optimal solution for your needs.