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Software or service:

Questions to ask yourself: Software versus SAAS

A thought leadership white paper sponsored by IBM, written by Eric T. Peterson.

As the use of web analytics matures within the Enterprise, Web Analytics Demystified fully expects business leaders to re-examine their decision to deploy software and SaaS. When you arrive at this point, this white paper provide some thoughts to consider.

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Choosing the delivery model for your digital measurement investment

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