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Retargeting Browsers and Abandoners

Using Targeted Display Ads and Personalized Email to Increase Relevance, Reach, and ROI This white paper addresses how marketers can:

  • Recapture web site departees and shopping cart abandoners

  • Meet customer expectations for a personalized, relevant experience

  • Leverage large stores of web activity data to precisely segment browsers

  • Continuously measure retargeting results and optimize campaign performance

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