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Optimize Marketing Silos

This white paper, written by multi-channel marketing expert Kevin Hillstrom, describes how to achieve a more effective marketing dialogue with your customer by establishing a new process; facilitated by new organizational roles. In the end, integrated customer dialogues will be accomplished with a combination of people, process and technology. IBM can help with the technology and Kevin lays out a framework for the people and process.

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Bring Together Online & Offline Marketing

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