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Introducing IBM Coremetrics Lifecycle

Perfecting the Science of the Customer Journey

Coremetrics Lifecycle is the industry’s first application geared to enable online marketers to track and understand how customers progress through long term purchasing and conversion lifecycles. a lifecycle is characterized by milestones ranging from first-time visitors to valued customers who engage with your brand through repeat purchases, newsletter subscriptions, product reviews, following you on Facebook or Twitter, and more.

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