Helping insurers drive more value
More and more insurers are leveraging enterprise marketing management (EMM)solutions to efficiently deliver a superior, seamless customer experience that extends across all touch points and all lines of business. To establish the strongest possible foundation for their EMM initiatives, many leading insurers are working with IBM to maximize customer retention, share-of-wallet, and profitability, as well as to significantly reduce overall marketing costs. EMM consists of several components, ranging from campaign management and marketing resource management to customer analytics and more. In this white paper, we focus on one component of EMM that offers insurers exceptional opportunities for profit: lead management.