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Dashboards are not a strategy

Summary

In recent years, the author, Eric T. Peterson, a longtime analyst in the digital measurement arena, has observed an unfortunate trend toward mediocrity in the use of web analytics technologies.

Otherwise brilliant companies have developed an over-reliance on dashboards and reports that provide low value, thus hampering the ability to use digital data to gain a strategic competitive advantage.

Now, learn about the problems with dashboards and some of the solutions, based on extensive experience in digital measurement, analysis and optimization.

How to focus your analysis efforts to create a competitive advantage in the digital age

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