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Dashboards are not a strategy


In recent years, the author, Eric T. Peterson, a longtime analyst in the digital measurement arena, has observed an unfortunate trend toward mediocrity in the use of web analytics technologies.

Otherwise brilliant companies have developed an over-reliance on dashboards and reports that provide low value, thus hampering the ability to use digital data to gain a strategic competitive advantage.

Now, learn about the problems with dashboards and some of the solutions, based on extensive experience in digital measurement, analysis and optimization.

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How to focus your analysis efforts to create a competitive advantage in the digital age

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