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Align Your Social Media Metrics

Social media are challenging and humbling because they turn the traditional approach to marketing (i.e. push marketing) on its head. While discussions about how to use social media effectively are often clouded by confusion and buzz words, what's needed is a top-down approach for defining and pursuing clear business goals with social media. In this whitepaper, Unica identifies the social media metrics you can use to pursue and achieve your business goals.

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The art and science of measuring the social web

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