Forbes: Bringing 20/20 Foresight to Marketing
Forbes Special Report - Bringing 20/20 Foresight to Marketing:
CMOs Seek a Clearer Picture of the Customer
In 2011, to gain a clearer picture of the priorities, concerns, and actions of major marketers, Forbes Insights, in association with Coremetrics, an IBM company, surveyed 321 marketing executives in the U.S. and the U.K. These executives represent companies in industries that traditionally are heavy users of Internet marketing—retail, travel/hospitality, financial services/banking, and technology/media/telecom.
Read the full report to discover what other marketers are doing to ensure they meet their customers' expectations.