IBM Benchmark Report 2011
While many retailers are still working to squeeze the last earnings into their fiscal year, the big
shopping days of the Christmas season have come to a close. The 2011 online retail Christmas
shopping performance was groundbreaking on a number of fronts. We saw some of the highest
online spending in history coupled with exponential increases in mobile traffic and the continued
dominance of Facebook as a social media traffic channel for retail sites.
This report provides a recap of the online retail data we tracked throughout the 2011 Christmas season as well as overall performance metrics, year-on-year comparisons, and trends from the year in review.