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EMM 5th Annual Holiday Report

The 2011 holiday season was a bonanza for online retailers. Overall online sales volume was up 15.6 percent in November 2011 compared to the year earlier, and up 7.5 percent for December, as more consumers chose to relax with a cup of hot cappuccino and shop from their laptops or mobile devices rather than fight traffic to get to a brick-and- mortar store. Black Friday and Cyber Monday both saw record online sales as deal-hunting consumers lit up the Internet to take advantage of one-day promotions. Black Friday sales leapt 24.3 percent from 2010, while Cyber Monday sales were up 33 percent.

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Industry Benchmark Analysis & Best Practices Guide

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