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IBM Named a Leader

IBM was once again named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012. The report highlights IBM's focus on enabling the design and execution of cross-channel marketing programs that draw on diverse data sources. In fact, IBM was the leading vendor in the areas of campaign design, cross-channel execution, campaign execution and data management.

Forrester Wave™: Cross-Channel Campaign Management, Q1 2012

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