Personalizing marketing interactions that foster customer engagement is critical for businesses today. Follow along as marketers across four different industries -- banking, telco, retail and hospitality -- successfully launch real-time personalization campaigns and see how those campaigns enhance the customer experience and increase conversion rates.
Banking: See how a bank creates an inbound campaign to cross-sell mortgages to existing customers.
Telco: Learn how a telco can create personalized inbound messages to provide value and deepen the relationship with the customer.
Retail: Watch how a retailer overcomes an abandoned shopping cart incident with a strategic reminder and successful up-sell scenario.
Hospitality: See how a hotel creates a real-time personalization campaign to incentivize members to move up to the next membership level.