Return on mobile: Capturing the value beneath the surface

Mobile ROI is more than a cool app

The return on investment (ROI) for mobile currently accounts for only a fraction of what is possible. Like an iceberg—the small, visible tip hiding a veritable mountain of ice below the waterline—mobile has as its potential untold millions of dollars of untapped value. Today, some progressive mobile organizations are beginning to recognize the opportunities available and are moving aggressively to launch new platforms, products and services to take advantage. However, even the most insightful companies often develop and release mobile offerings on an ad-hoc basis, instead of as part of highly coordinated strategic initiatives designed to foster consistent, long-term customer value and business growth.

Read this report to learn:

  • How to explore the vast opportunities hidden from view—the mountain of the iceberg beneath the surface
  • How different groups of organizations—Growers, Opportunists and Experimenters—approach ROI
  • The best practices of the most successful organizations


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