Data Lake: Taming the Data Dragon

Taming the data dragon leads to significant benefits across the enterprise, from improved productivity to increased effectiveness in sales and marketing. A data lake accepts data flows from any source and brings them into a common platform for use. Data is stored in its raw, unrefined state and located, processed, refined and extracted as required.  However, governance needs to be applied to the data lake to ensure it becomes a trusted data source, rather than a formless landing area in which data is stored without consideration of its validity, value or shelf life.

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