What's the ROI of Advanced Customer Analytics?

Watch webinar with Forrester Research Total Economic Impact group

An amazing customer experience has become the holy grail for online marketers. We know intuitively that identifying where customers struggle and taking steps to improve their journey is essential. But quantifying that value is more difficult. When organizations consider new analytics tools, they demand justification for their investment.

Forrester Consulting conducted a study, using interviews and surveys of existing users and commissioned by IBM, that looked at the true business benefits of implementing an advanced customer analytics solution. The study results show that the benefits of an advanced customer analytics solution, especially one that includes behavior analytics, far outweigh the costs.

Watch this webinar featuring Adrienne Capaldo, a senior consultant with the Forrester Research Total Economic Impact group, and Henrietta Akpata, IBM portfolio marketing leader, as they share the findings from the study and reveal the financial value companies can expect an advanced customer analytics solution to deliver.



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