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Every business, every industry is undergoing a massive shift in customer buying behavior from products and services, to connected experiences. Face this challenge head on. Join industry experts and IBM for one of two engaging events to see how leaders like you are reinventing businesses on the cloud, using mobile as the baseline for customer experiences, and infusing cognitive as the secret to sustained success.

Please note, you must already have a Mobile World Congress pass to attend these sessions.

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IBM Mobile World Congress

If you have any questions regarding the event please send an e-mail to