The world of business is undergoing rapid digital transformation. To stay ahead of competitors, leaders are rethinking business as usual, and embracing cloud and cognitive technologies.

No human alone can read, see, feel, hear, and make sense of all the data transforming their work and profession. IBM Cloud, with Watson, can. It’s a new platform for business, backed by the technology and people you need to do your life’s work.

Think of a car that is protected from storms by an insurance company that knows the weather down to the square block. This is not just any cloud. This is the IBM cloud.

The IBM cloud is built for your business, designed for your data and secure to the core.

That’s why IBM has recently shocked the tech world by outperforming its competitors in cloud-computing revenue, making us the #1 Cloud Company for the 12 months ended June 30.

Join us at this event where international IBM experts share remarkable stories, client cases and ideas and understand the value of a truly cognitive cloud. Sessions will be provided for both IT and Business experts.

Event Details

Date: February, 27, 2018

Start / End time: 12:00- 18:00

Venue: IBM Client Center Brussels

Address: Bourgetlaan 42, 1130 Brussel



12:30 - 13:25 Registration and Sandwich Lunch
13:30-13:35 Welcome Message

Sonia Mourisco, Hybrid Cloud leader

13:30 - 14:15 Cloud Point of View - Cognitive Cloud

Jakob Olsen, VP IBM Benelux Cloud

14:15 - 15:00 Reimagined Engagement
15:00 - 15:10 Break
Track IT
15:10 - 16:00 Freedom of Choice: Hybrid Cloud

Dennis Lauwers, European Technical Leader - IBM Hybrid Cloud

Enterprises continue to rapidly adopt cloud for a variety of workloads. The ability to interconnect the latest capabilities on cloud, no matter the vendor or source with speed, and without lock in, can make the difference between lagging and leading.

16:00 - 16:10 Break
16:10 - 17:00 Develop with Kubernetes & IBM Cloud Private

Eric Cattoir , IT specialist

The session starts out by explaining the reasons behind the popularity of containers and kubernetes. We will investigate concepts like microservices and see how containers and an orchestrator like Kubernetes can help you setting up a devops solution. In this domain IBM recently announced the IBM Cloud Private product. We will explain how this solution can help in realizing the benefits of the mentioned technologies.

17:00 - 17:10 Break
17:10 - 18:00 ACM - Advanced Case Management

Yannis Nakos, Content Cloud Services/ECM Sales Manager

Track Business
15:10 - 16:00 RPA - Robotic Process Automation

Doug Coombs, Europe - Digital Business Automation

RPA is an increasingly becoming popular type of technology that allows for automating highly repetitive, manual work by the use of "robots". These software robots mimic the manual steps in a process without compromising the existing IT infrastructure. For example, by interacting with legacy applications through their User Interface layer. The sweet spot for RPA is where there is large scale use of human labor for general knowledge process work, where people are performing high-volume, highly transactional process functions through highly repetitive tasks. Business Process Management on the other hand is a management discipline that focusses on continuous improvement of processes by combining expertise, systems and people. Often, BPM is supported by process automation tools. As such RPA can be a complementary tool in BPM initiatives to optimize processes by quickly automating parts of these processes. Robotic Process Automation

16:00 - 16:10 Break
16:10 - 17:00 API Economy use cases, challenges and opportunities

Alan Glickenhouse, IBM API Business Strategist

New Ecosystems and emerging technologies challenge existing companies to reach out to new customers and connect to their existing ones. To do so, API is the model which has been adopted by all the actors in all the sectors. For example in Banking, new regulations like PSD2 and broader mouvements like OpenBanking make no doubt that API contribute to change the traditional Banking models. It is therefore important to realize that the emerging API Economy requires to enforce an approach that encompasses the many aspects of API lifecycles, from creation to run and management, while coping with the highest security and service standards. This Session focuses on practical industry use cases that illustrate how companies are facing with APIs the digital disruption. You will also learn how IBM adapts to the various architectural models and license issues in a continuum that meets everyone's need.

17:00 - 17:10 Break
17:10 - 18:00 IBM Blockchain: What can we solve together?

Shyam Nagarajan, WW Director Blockchain Client Success

In today's digitally networked world, no single institution works in isolation. There is a race to capture the tremendous opportunities to create new value, transform industries, optimize business ecosystems, and reduce risk using business networks created with blockchain technology. With blockchain, inefficiencies in business to business processes created by lack of trust and transparency can now be eliminated and new innovative business processes can be created, streamlining the exchange of value along your ecosystem in ways. In this session, we will take a deeper look into the different Blockchain concepts, business models and use cases.

18:00 - 19:00 Closing Speech + Cocktail


If you have any questions regarding the event please send an e-mail to