The world of business is undergoing rapid digital transformation. To stay ahead of competitors, leaders are rethinking business as usual, and embracing cloud and cognitive technologies.

No human alone can read, see, feel, hear, and make sense of all the data transforming their work and profession. IBM Cloud, with Watson, can. It’s a new platform for business, backed by the technology and people you need to do your life’s work.

Think of a car that is protected from storms by an insurance company that knows the weather down to the square block. This is not just any cloud. This is the IBM cloud.

The IBM cloud is built for your business, designed for your data and secure to the core.

That’s why IBM has recently shocked the tech world by outperforming its competitors in cloud-computing revenue, making us the #1 Cloud Company for the 12 months ended June 30.

Join us at this event where international IBM experts share remarkable stories, client cases and ideas and understand the value of a truly cognitive cloud. Sessions will be provided for both IT and Business experts.

Event Details

Date: October 19, 2017

Start / End time: 13:00- 18:00

Venue: Meliá Luxembourg

Address: 1 Park Drai Eechelen, 1499 Luxembourg



13:00 - 13:30 Welcome & registration

Frederic Robin, General Manager IBM Luxembourg

13:30 - 14:15 Cloud Point of View - Cognitive Cloud

Sebastian Krause, General Manager Europe for Watson, Analytics & Cloud

14:15 - 15:00 Reimagined Engagement

Wouter denayer, Technical Leader / AI Techno Wizard & Robot Nao

15:00 - 15:10 Break
Track IT
15:10 - 16:00 Freedom of Choice: Hybrid Cloud

Dennis Lauwers,European Leader Application Platforms

More and more companies are rapidly adopting cloud for a variety of workloads, as cloud computing is offering many benefits to become more agile and lean. At this moment, an average company has tapped into 4 or more clouds for different reasons. In this session, we will have a look what such a hybrid and multi cloud strategy can deliver. As it is common to apply multi cloud in a public cloud context we see a clear need for a multi cloud strategy for private cloud implementation where workloads need to reside for data sovereignty and competitive advantages.


Starting from a broader multi cloud point of view we will highlight how important freedom of choice is in today’s new application arena and how open technologies are driving hybrid cloud adoption for all enterprises. By touching on several use-cases like renovation your legacy and cloud native service application integration, we will highlight the different reasons to start with hybrid applications in a multi cloud world. We will conclude the session with some high level architectural views to identify the different criteria and starting points for a hybrid cloud approach.

16:00 - 16:10 Break
16:10 - 17:00 Develop with Kubernetes & IBM Cloud Private

Eric Cattoir, IT specialist

The session starts out by explaining the reasons behind the popularity of containers and kubernetes. We will investigate concepts like microservices and see how containers and an orchestrator like Kubernetes can help you setting up a devops solution. In this domain IBM recently announced the IBM Cloud Private product. We will explain how this solution can help in realizing the benefits of the mentioned technologies.

17:00 - 17:10 Break
17:10 - 18:00 Bluemix IaaS + VMWare Full Integrated IaaS Paas

Jonathan Wisler, European Leader Cloud Infrastructure

Jonathan Wisler, our European Leader, will provide with some insights about IBM Infrastructure as a Service key differentiators including our latest announcements @ VMWorld Barcelona, our data location models & global reach, our deployment options. He will also share concrete reference cases including the following: An international insurance company moved seamlessly Vmware workloads to IBM Cloud Nexperteam and Deloitte selected IBM Cloud to host a critical application for their global services of maintaining trademarks secure and protected in the world of domain names on the internet, as defined by the global regulator ICANN. Nexperteam’s CEO will be on stage!

Track Business
15:10 - 16:00 Build Cognitive Business solutions in IBM Cloud

Lionel Mace, European Bluemix Technical Sales

This session will give you an overview of cognitive computings and provide use cases of how cognitive computing is being used to create industry solutions thanks IBM Watson Cloud . You will discover how Watson Conversation makes it easy to build a chat bot. Finally, you will understand the Cognitive journey to help you reduce costs, reuse Cloud services, fasten your development cycle.

16:00 - 16:10 Break
16:10 - 17:00 API Economy use cases, challenges and Opportunities

Peter Brabec, European Leader API Economy, Data Power & Mobile Business

New Ecosystems and emerging technologies challenge existing companies to reach out to new customers and connect to their existing ones. To do so, API is the model which has been adopted by all the actors in all the sectors. For example in Banking, new regulations like PSD2 and broader mouvements like OpenBanking make no doubt that API contribute to change the traditional Banking models. It is therefore important to realize that the emerging API Economy requires to enforce an approach that encompasses the many aspects of API lifecycles, from creation to run and management, while coping with the highest security and service standards. This Session focuses on practical industry use cases that illustrate how companies are facing with APIs the digital disruption. You will also learn how IBM adapts to the various architectural models and license issues in a continuum that meets everyone's need.

17:00 - 17:10 Break
17:10 - 18:00 IBM Blockchain: What can we solve together?

Vincent Raucroix, Managing Consultant Cognitive Process Transformation + Shyam Nagarajan , WW Director Blockchain Client Success

18:00 - 19:00 Closing Speech + Cocktail


If you have any questions regarding the event please send an e-mail to