Barcelona, Spain

Fira Gran Via, NexTech Hall 8.0, Theatre C
Av Joan Carles I, 64 08908 L’Hospitalet de Llobregat

IBM Conference

10:30 - 11:30 Transformation Field Guide for Mobile and AI
Doors open at 10:00

Theme: Building the future for the digital customer

Amy Gross, Founder and CEO, VineSleuth
Rob High, CTO of Watson, IBM
Daniel Yellin, VP IBM Mobile, IBM
Phillip Hardwick, Director IS Solution Delivery, Philip Morris
Filip Wilms, Head of Digital Solutions, UCB Pharma
Brad turner, Director

Description: Amy Gross, CEO of VineSleuth, a wine selection app using artificial intelligence, will join the leader of Brussels-based UCB Pharma to share her lessons on transformation with mobile, with Rob High, CTO of Watson, focusing on real-world business results and lessons learned.
11:30 - 12:00 Break
12:00 - 13:00 Client Data Privacy, Security and GDPR Jumpstart
Doors open at 11:30

Theme: Building the future for the digital customer

Jessica Douglas, Executive Partner, IBM Banking and GDPR
Jay Allen, European Technical Sales Leader for Endpoint and Mobility, IBM

Description: Your customer data is your most precious resource. How secure and prepared is your team for the impending EU General Data Protection Regulation (GDPR), in effect May of 2018? This workshop will provide key actions you should consider and share new research on how top leadership is preparing for a more secure future with mobile.
13:00 - 14:15 Break
14:15 - 15:15 Take Transformation to the Core
Doors open at 13:45

Theme: Build the future for the digital enterprise

Matt Anderson, Chief Digital Officer & President at Arrow Electronics
Christoph Hohmann, Head of Customer Engagement & Communication, Volkswagen 
Gareth Mackown, IBM Mobile Leader for Europe

Description: Building a better future for the digital enterprise requires creativity, thinking big and partnering well. Arrow shares lessons on thinking and acting in a time of disruptive transformation, with a focus on IoT. Other speakers to be announced shortly.
15:15 - 15:45 Break
15:45 - 17:00 Real Reinventors Say Size Doesn’t Matter: Global Launch of the IBM C-suite Study
Doors open at 15:15

Theme: Building the future for the digital enterprise

Luis Hernandez Echavez, EVP, CEMEX
Jesus Mantas, Cognitive Assets & GBS Ventures and Global Head of Strategy & Offerings, IBM Services

Saul Berman, Chief Strategist, Vice President & Partner, IBM Services
Joerg Niessing, Affiliate Professor of Marketing, INSEAD

Description: What if you can change things for a better future? Get a sneak preview of insights from the IBM Global C-suite study where Reinventors show size doesn’t matter when it comes to where business disruption will originate. We think disruption comes from start-ups, like those of Silicon Valley or Silicon Roundabout, but future disruption will come from large industry incumbents. How do we know? 12,000 CXOs said so. You can access the study here.
17:00 - 18:00 Cognitive Wine Reception

Description: We invite all IBM session attendees to our Cognitive Wine Reception on Monday, February 26 from 17:00 - 18:00. VineSleuth’s Wine4.Me advisor takes the guesswork out of choosing a wine for your taste, personally. Tell the Mobile World Congress special edition of Wine4.Me what you enjoy in a wine, and the app will return a wine based on your preferences.

Next, check out the full Wine4.Me app which uses AI to make personal wine selection easy. Dining? Wine4.Me uses IBM technology to pair foods with appropriate wines for you, too... it's Sommelier-as-a-Sevice at its best!