Put your Cloud and Data to Work

The future of your business rides on the decisions you’re making today. 
In a fast-paced world of constant change, savvy customers, evolving technologies and new business models, do you have everything you need to make the right decisions and keep your competitive edge? 
Business Leaders in high-performing organisations are harnessing cloud technology and utilising data to take advantage of the latest innovations - like AI, machine learning, Blockchain and IoT - in order to make better business decisions, improve customer experiences, and innovate for the future.   
Join us on the 28th June to learn how you can put your cloud and data to work for a future-proof business – AI ready, data driven and secure to the core.


Landing Forty Two 
The Leadenhall Building
122 Leadenhall Street
London EC3V 4AB


08:30 – 09:00 Arrivals, registration, coffee and refreshments
09:00 – 09:10 Executive welcome - Andrew Wilcock, Vice President, IBM Cloud, UKI
09:10 – 09:40 Analyst Presentation - Carla Arend, Senior Program Director, European Software IDC

Carla Arend is a senior program director with the European software and infrastructure research team, and heads up IDC’s European cloud research. Arend provides industry clients with key insight into market dynamics, vendor activities, and end-user adoption trends in the European cloud market. As part of her research, she covers topics such as how European organizations are adopting cloud, how cloud drivers and inhibitors are evolving, cloud management, cloud security, data management in the cloud, IoT and cloud, AI and cloud, Dev-ops and cloud, as well as GDPR impact on cloud and cloud code of conduct.
09:40 - 10:10 Next-Gen cloud architecture considerations for IT leaders - Rob Lamb, VP, Hybrid Management, IBM Cloud
IT leaders are challenging conventional wisdom around cloud to innovate with greater speed, without sacrificing control over apps and data.

The future of business will ride on the cloud architectures you are defining today. Hear how enterprises are increasingly adopting a multi-cloud architecture to gain greater flexibility and how public cloud is transforming the speed of innovation with new technologies, like AI, and Blockchain.
10:10 – 10:40 Transforming client experiences with disruptive technologies & methods
- David Farrell, General Manager, IBM Watson and Cloud Platform
AI, ML, IoT, Blockchain, and new agile and lean development methods are redefining how business gets done across industries

Today’s competitive environment is one of constant digital reinvention. To adapt requires an understanding of the latest technologies, from AI and Machine learning, to IoT and blockchain. This session will unpack the latest disruptive technologies innovations on cloud, show casing real enterprise transformations stories across industries.
10:40 – 11:00 Break and refreshments
11:00 – 11:20 Put your data to work - Wimbledon’s journey to AI. - Chris Nott,Government Industry Technical Leader, Europe; Executive IT Specialist, IBM Global Markets
Collect, organise, and analyse data to fuel new insights, build data-driven cloud apps, and be ready for AI.

By analysing millions of data points and thousands of pages of unstructured text you can understand, reason and learn. For a business wanting to understand how to deliver a great customer experience or differentiate their services they must look beyond pure historic structured data to the vast volumes of unstructured data created every day to respond to their customer needs in ways never possible. Hear how we use AI technologies to help Wimbledon deliver rich, relevant, gripping content to 70 million fans in real-time.
11:20 – 11:50 Innovate and modernise apps with the freedom of multi-cloud - David Curbishley, IBM Hybrid Cloud Technical Lead
Develop deploy, and shift to the right cloud model. Includes ICP for Data, Integration Platform.

Most enterprises have a complex mix of home grown and third party applications and workloads that could benefit from modernisation or migration to cloud. Understanding which of those should be rearchitected to be cloud native vs lift and shift, when to move them, and to what cloud model, is no simple undertaking. This session will detail IBM’s prescriptive approach for analysing workload disposition, a robust mix of multicloud models, including private, dedicated, bare metal, public, and vmware clouds.
11:50 – 12:00 The Cloud for Business
Meeting the changing needs of your business with a cloud that adapts to your unique needs.

An architecture that offers a choice of the latest technologies to speed innovation, more cloud models to modernise and migrate more of your applications to the cloud today. Plus operations management enhance with AI to optimize service delivery and quality and create a more agile engine for your business growth and innovation.
12:00 – 12:15 Enterprise multi-cloud in practice – Rory Choudhuri, VMware
12:15 – 12:30 What next? - Panel discussion with Carla Arend, Senior Program Director, European Software IDC; Andrew Wilcock, Vice President, IBM Cloud, UKI ; Rob Lamb, VP, Hybrid Management, IBM Cloud; David Farrell, General Manager, IBM Watson and Cloud Platform.

This session will detail the power of IBM’s integrated architecture for multicloud, transformative development methodologies and approaches, and cloud native technologies, including microservices, containers, Kubernetes, and global infrastructure that can accelerate your digital transformation and speed innovation.
12:30 – 12:45 Taking the next step – Andrew Wilcock, Vice President, IBM Cloud, UKI
12:45 – 13:30 Networking lunch and Meet the Experts at Demos & Activations in Solution Area