Data is piling up and the stakes are high. Technology changes are constant. Businesses need to ensure their infrastructure investments around Cloud and Cognitive will pay off. Storage is at the center of all data operations and the breadth of IBM's storage portfolio and industry-leading advanced functions can help businesses generate key insights lightning-fast and unleash their data for the win.

Your business manages oceans of data that are growing faster than your IT budgets can keep up with. To compete sucessfully in the face of these IT challenges and increasing market pressures, Storage solutions that deliver performance, efficiency, and agility are needed to ensure you are well positioned to push past your competition today and in the future. Your business is doing everything it can to win; your storage should too!

· IBM All-Flash Storage enables you to have a cognitive-tuned storage solution that delivers lightning-fast, efficient performance without increasing costs. With IBM All-Flash Storage, you don’t have to outspend your competitors to win. You can achieve scalable agility and microsecond response times for any primary storage workload.

· IBM converged infrastructure at the core of your cognitive business creates a virtual environment that connects your storage technologies with seamless efficiency. The ease, lower cost, and improved performance will allow your business to compete with a newfound agility and win with data.

· Comprehensive hybrid cloud storage and computing solutions with IBM Spectrum Storage and IBM Spectrum Computing provide you with the agility to design an infrastructure that fits your business goals and technology needs. By configuring your storage in a reliable hybrid cloud environment, you can scale efficiently without compromising the IT performance your company needs to outthink and outperform the market.


IBM Switzerland
Säumerstrasse 4
Visitor Information:

Agenda for Customer Briefing in IBM Zurich Research Laboratory - May 09, 2017

09:00 Arrival and registration
10:00 - 10:15 Welcome
Patricia Neumann, IBM VP Systems Hardware Sales DACH Global Markets
10:15 - 11:15 Outstanding Storage Technology for IBM Storage
Dr. Robert Haas, IBM Zurich Research, CTO for Storage Europe, Technical Strategy


This talk is a review of storage innovation research at IBM, emphasizing the need to optimize across an increasingly wide range of storage technologies (from PCM to tape and even cloud), bringing in the cognitive aspect to learn where is valuable data, and showing that Big Data is not just about storage: it requires to carefully address the networking stack and the application frameworks too.

11:15 - 11:45 BREAK
11:45 - 12:10 Introduction - Market and IBM Storage
Nick Harris, Consulting IT Specialist, IBM Competitive Project Office


The Storage Climate, Gartner’s 5 Leadership Awards, The Breadth of IBM’s Storage Portfolio

12:10 - 13:00 Balancing Speed and Efficiency - when microseconds matter to your business
Nick Harris, Consulting IT Specialist, IBM Competitive Project Office


IT infrastructure is essential to line of business operations and must have the agility to improve the online interaction, MIS, fraud protection and data security systems, etc. IBM All-Flash Storage provides you with the performance and reliability as you transform your IT infrastructure to meet these needs. We will show how cost effective an all-flash infrastructure can be when it is combined with the efficiency of IBM Software Defined Infrastructure.

13:00 - 14:30 LUNCH and Research Technology Demo Points
Research Briefing Center Personal
14:30 - 14:55 Build IT your way, from silos to simplicity
Steven Ward, Consulting IT Specialist, IBM Competitive Project Office


When your biggest cost is people, you should be buying solutions that keep things simple. Converged infrastructure offers the hands-off IT integration needed to implement ‘business-in-box’, driving down costs and transforming the way resources are utilized. During this discussion, we will take you through the journey on how to break down your silos and build your converged infrastructure.

14:55 - 15:45 Where is My Cloud? I want My Cloud!
Steven Ward, Consulting IT Specialist, IBM Competitive Project Office


While pundits all talk about cloud and why you need one, many businesses are still looking for theirs. In this module, we show you how IBM Spectrum Storage and SDI provide clients the confidence, simplicity and affordability to enter the hybrid cloud space at their own pace. You define whether your hybrid cloud is accelerated, capacitized, DYI, pre-integrated, on-premise or public.

15:45 - 16:15 BREAK
16:15 - 16:40 Transforming file and object storage for Business Value
Nick Harris, Consulting IT Specialist, IBM Competitive Project Office


Many businesses are information rich and yet still knowledge poor. Data is often gathered, stored, archived and deleted without being used for broader insight and analytics. Infrastructure for emerging object or existing file data sources needs to be available for business insights whether local or geographically dispersed. In this module, we will show how Spectrum Scale is deployed in many enterprises that derive value from data. IBM Spectrum Scale provides interfaces for both traditional file based applications and modern object based applications.

16:40 - 16:50 Build IT your way - wrap-up and Q & A
Nick Harris, Consulting IT Specialist, IBM Competitive Project Office
16:50 - 17:20 Cognitive Storage
Dr. Mark Lantz, IBM Zurich Research, Mgr Advanced Tape Technologies


Cognitive Storage aims to use machine learning techniques to improve storage management and storage efficiency. This presentation will describe research projects in the area of Cognitive Storage at the IBM Zurich Research Lab.

17:20 - 17:30 Wrap-Up
Patricia Neumann, IBM VP Systems Hardware Sales DACH Global Markets
19:00 Dinner
Zunfthaus zur Schmiden
Marktgasse 20
8001 Zürich

IBM Worldwide Events

If you have any questions regarding the event please send an e-mail to