Agenda

Join us to learn how IBM Blockchain is transforming media, entertainment, and advertising.

What if we could wipe out waste and fraud in online advertising? Or take ticket buying away from scalpers and give it back to fans? Or make sure that artists are credited - and compensated - for their work?

We can - and we are. Discover how IBM Blockchain is bringing together entrepreneurs and established leaders to restore trust and transparency in media, entertainment, and advertising.

Learn about active blockchain networks producing value today

See how blockchain actually works through technology demos

Connect in roundtables with local executive peers, industry players, and IBM subject matter leaders

What will we solve together?

**Please note this event will not be live streamed, it is a face-to-face event**

Due to the cost of amenities provided at this event, employees of government owned entities are not permitted to attend.

Los Angeles, United States

Convene
333 South Grand Avenue
Wells Fargo Center North Tower
Los Angeles, California 90071
United States

Agenda

TimeDescription
1:00 - 1:30 PM Registration
1:30 - 1:35 PM Welcome - Richard Gordon, North America Blockchain Solution Sales Leader, IBM
1:35 - 2:05 PM Blockchain PoV: Rewire your business with blockchain - Jason Kelley, GM, Blockchain Services, IBM
2:05 - 2:25 PM Now Playing: Trends in Media & Entertainment - Janet Snowdon, Global Director, Media & Entertainment Solutions, IBM
2:25 - 2:40 PM Preview: Blockchain Research for Media & Entertainment - Divyesh Jadav, Manager, Cloud, IoT & Systems Lifecycle Analytics, IBM Research
2:40 - 3:00 PM Networking & Refreshment Break
3:00 - 5:00 PM Network Breakouts
Advertising Supply Chain - Blockchain enables advertisers and agencies to “follow the money” and see how much spend is going towards “working media.” Tackle supply chain opacity from the rapid proliferation of intermediaries.
  • Babs Rangaiah, Executive Partner, Global Marketing, IBM iX
  • Digital Rights & Royalties - Give content owners control by aligning the music industry around a shared ledger that will enable end-to-end royalty tracking and new monetization opportunities.
  • Panos Panay, VP, Innovation & Strategy, Berklee College of Music
  • Loyalty Program Management - Manage your loyalty and incentive programs using blockchain. Simply data sharing and settlement among your partners, enhance targeted promotions and reduce program liability.
  • Thom Kozik, Chief Commercial Officer, Loyyal
  • 5:00 - 7:00 PM Networking Reception