Customers expect an Omni-Channel experience today — an experience that is optimized across every available touch-point while providing differentiated value with each interaction.
Customers want organizations to know and understand them as individuals, to personalize the experience with deep contextual awareness and to ensure that each touch-point is informed by the previous experience. Although the battle for Omni-Channel supremacy is still in its infancy, some organizations are already solving the challenge of seamlessly enabling the customer to purchase goods and services where they want, when they want and how they want. These firms will win in the age of the customer.
Come meet with Peter Sheldon, VP & Principal Analyst, Forrester Research to hear how best in class organizations are solving the Omni-Channel challenge.
Learn from IBM’s Commerce experts with a collective knowledge from more than 1000 Commerce customers about how clients are leveraging mobile solutions to drive revenue for their business.