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Accelerating Innovation in Medical Devices, Network Equipment & Semiconductor Industries
An IBM Rational Industry Symposium


Whether you build multi-core system-on-chips, carrier-grade network equipment, or life-saving medical devices, come learn how IBM Rational and its partners enable engineering organizations to innovate while increasing agility and managing complexity.

This event will focus on applying IBM Rational solutions for developing electronic systems and software. You’ll participate in sessions that span across the engineering lifecycle. Topics include:

The conference will also feature an open lab providing opportunities to get hands-on with Rational solutions.

Come improve your skills, network with other customers, and discuss challenges and ideas with industry experts, IBM partners and the Rational team.

Registration is now closed.
Thursday, April 18, 2013

4400 North 1st St
San Jose, California

Time Description
8:30 - 9:00 AM Registration and Breakfast
9:00 - 9:15 AM General Session Room
Welcome and Introductions
9:15 - 10:00 AM General Session Room
Keynote - The Next Wave in Software Innovation
Speaker: Paul Brody, IBM Global Industry Leader, Electronics

The Smarter Planet is now arriving. More and more devices are getting connected and consumers are embracing connected mobile ecosystems. Not just mobile phones and tablets but cameras and appliances as well. The plunging cost of computing power means that even the smallest devices can sport powerful systems and full network connectivity. As this happens, the current rules of thumb of software development and integration may become challenging and the whole way we approach software development may have to change.
10:00 - 10:45 AM General Session Room
Overview of Rational Solution for Electronics Development
Speakers: Marty Bakal, WW Offering Manager - Electronics Industry, IBM Rational Software
Manohar Rao, Rational Specialty Architect, Software Sales, IBM Sales & Distribution

This session will provide an overview of the Rational solution for Electronic systems and software development. It will demonstrate how the solution covers the entire development lifecycle, encompassing the systems engineering perspective and the flow down to software development. You will see the tools in action, showing the key capabilities of requirements engineering and management, architecture, design and development, quality management and team collaboration, and how they help achieve a higher quality end product from the beginning to the end of the development process with traceability throughout.
10:45 - 11:00 AM Break
11:00 - 11:40 AM Breakout Room 1
What Is ISO 13485:2003—How Important Is It?
Speaker: Dr. Andrew Perry, New World Consulting Service

What is ISO 13485:2003 in relation to the medical technology and devices? How important is it to have? Many companies spend significant resources to obtain this ISO Quality Management System. Is it for my company? If we decide that we need it, how can my company prepare? In this session, you will learn how to determine if you need ISO13485, and, if so, how to effectively implement it with minimal time and effort as well as interruption to normal operations.

Breakout Room 2
Wireless Semiconductor: Agile Case Study
Speaker: Harry Koehnemann, Director of Technology, 321 Gang

While there are many agile success stories in the IT domain, very few are focused on agility with embedded, product line systems. This session presents one telecommunication supplier’s agile and tool transformation. This organization grew quickly from a single product supporting a single customer to a series of product variants supporting several customers across multiple hardware platforms. This quick transition challenged the development team’s planning, issue tracking, and version control systems. We will discuss the organization’s engineering planning and development practices and the challenges faced by rapid business growth. And then show how agile practices and the adoption of RTC for planning and source control dramatically increased the team’s productivity while increasing product management’s visibility into the development activities. RTC examples show how the organization was able to:

Breakout Room 4
Open Lab and Hands-On PoT’s
11:45 AM - 12:25 PM Breakout Room 1
How Rational Supports Components of ISO-13485:2003
Speaker: Deric Merino, Rational Specialty Architect, IBM Sales & Distribution

Establishing a quality management system is one of the key regulatory prerequisites for a medical device manufacturer. In this session, we illustrate how the Rational solution for medical device manufacturers supports and satisfies key aspects of ISO 13485, including implementing design controls, requirements change management, and intended use validation.

Breakout Room 2
Customer Case Study – Brocade: Quality Management
Speaker: Wayne Belshaw, Brocade

Brocade Communications Systems, Inc. engages in the supply of Internet protocol-based Ethernet networking solutions and (SAN) storage area networking solutions. Brocade initially chose IBM Rational for its next-generation quality management solution. Brocade is also running Agile pilot projects using the IBM Rational collaborative lifecycle management (CLM) solution. This session highlights the innovative tooling the Brocade deployment team has created to quickly convert and migrate Brocade test artifacts into IBM Rational Quality Manager. These innovative tools leverage RQM’s rich (API) application programming interfaces and demonstrate the capability that IBM Rational Quality Manager offers to quickly on-board the Brocade product lines.

Breakout Room 3
Achieving Better Requirements on Agile Projects
Speaker: Jeff Hanson, Senior IT Specialist, Software Sales, IBM Sales & Distribution

Detailing requirements is something teams do even in Agile but when and how makes the difference from a traditional requirements definition and management process. One of the challenges of Agile projects is ensuring that the requirements remain agile. While requirements are not necessarily neglected in Agile projects, this may erroneously take a waterfall approach to requirements. This session outlines why requirements definition and management is critical to success in Agile development, and discusses best practices that agile teams should adopt to be effective.

Breakout Room 4
Open Lab and Hands-On PoT’s
12:25 - 1:30 PM Lunch

Breakout Room 4
Open Lab and Hands-On PoT’s
1:35 - 2:15 PM Breakout Room 1
Satisfying IEC 62304 for Medical Device Software
Speakers: Marty Bakal, WW Offering Manager - Electronics Industry, IBM Rational Software
Manohar Rao, Rational Specialty Architect, Software Sales, IBM Sales & Distribution

IEC 62304 defines the lifecycle requirements for medical device software. The set of processes, activities, and tasks described in the standard establishes a common framework for medical device software lifecycle processes. Learn and see a demonstration of how the Rational solution for medical device manufacturers supports the various software processes and lifecycle practices described by IEC 62304.

Breakout Room 2
Have Your Cake and Eat it too: Increase Feature Velocity and Test Coverage
Speakers: Ameya Barve, Spirent Communications, Product Marketing Manager
Moshe Cohen, Quality Management Offering &Market Manager, IBM Software, Rational

Is your product development process aligned with the realities of your communication service provider (CSP) clients? Are you strategic to your CSP clients' success? This session discusses the complexities and challenges of launching new communications products and services -- from perspectives of both network equipment providers (NEPs) and CSPs. We'll examine case studies and best practices employed by leading NEPs to become strategic partners as they increasingly need to integrate new high-quality offerings into the CSP environment.

Breakout Room 4
Open Lab and Hands-On PoT’s
2:20 - 3:00 PM Breakout Room 1
Diagnostic Grifols Case Study: Agile Development for Medical Devices, presented by IBM
Speaker: Martin Bakal, WW Offering Manager - Electronics Industry, IBM Rational Software

Although medical device regulations do not enforce a fixed life cycle model; activities are presented in a sequential manner hinting at a waterfall process. Meanwhile, for a decade or more, software teams have benefitted from Agile development methods. There’s a number of medical device manufacturers that have adopted Agile practices while keeping development in compliance with regulations, but conflicts arise and decisions have to be taken in favor of agility or formality. AAMI’s new Technical Information Report (TIR45) gives guidance on the use of Agile in medical device development. This TIR adds new insights on the subject by mapping IEC 62304 (medical device software dev) activities into the Agile development process. In this session you will learn:

Diagnostic Grifols has recently undergone a major Food and Drugs Administration (FDA) audit and passed with no major issues being raised. The audit successfully covered software developed by Diagnostic Grifols.

Breakout Room 2
Achieving SQA Scale at Lower Cost: Deploying Virtualization for Continuous Integration
Speaker: Ameya Barve, Spirent

Network device system software are now platforms that can be deployed within different hardware or software environments, including hypervisors. This evolution presents opportunities for reducing hardware spend and increasing scale as part of Agile software development testing. Learn how IBM and Spirent provide solutions for Continuous Integration using Breakout Room 3 automated build and test with Network Device, Test Equipment, and Service Virtualization.

Hardware/Software Co-Design Using SysML and SystemC
Speakers: Allen Goldberg, Consulting Technical Lead, Sodius
Ricardo Camacho, Client Technical Professional, Software Sales, IBM Sales & Distribution

Hardware design has become increasingly complex. Time-to-market pressures, multiple dimensions of design tradeoffs, and issues in quality, safety, and reliability all factor in, as well as overall cost. SysML-based methodologies have already emerged as the preferred choice for high-level system design, and the benefits of SysML for system design are equally applicable for hardware blocks. However, automation in the tool chain breaks down for the realization of hardware. This presentation will show how Rhapsody can be used to generate SystemC to address this issue, as SystemC is used for transaction level simulation as well as high-level synthesis as more EDA vendors have adopted SystemC as the favored input language. Three different customers will be highlighted showing how this solution has worked for simulation, synthesis, and cycle accurate timing of SysML models.

Breakout Room 4
Open Lab and Hands-On PoT’s
3:00 - 3:30 PM Networking Break
3:30 - 4:10 PM General Session Room
Product Management for Electronics
Speaker: Mario Garces, Client Technical Professional, Software Sales, IBM Sales & Distribution

In today's business environment, companies are required to perform on a global basis, entering new markets, driving global operations, and creating a portfolio that is market driven and running at a high return on investment. To succeed, companies need to practice high-performance product management by leveraging real-time information and data to make well-informed, business-critical decisions. This session shows how product management decisions can be driven by real-time data from the market, customers, sales, customer support, and other stakeholders. We will also demonstrate how the business can collaborate with engineering teams during the execution of the product concept.

Breakout Room 4
Open Lab and Hands-On PoT’s
4:15 - 5:00 PM General Session Room
Managed Systems and Software Engineering Tooling Environments in the Cloud
Speaker: Brett Kramer, Cloud One

Systems and software development is a key component of your business. Managing a software development tooling environment is not. Come hear how CloudOne's unique managed service offering can provide customers the ability to use the IBM Rational products that make sense, pay for only what they use, and not have the headaches associated with installation, monitoring, backup, upgrades and patching. CloudOne is the creator of IBM Software Tools Software-as-a-Service and Virtual Private Clouds. We are the world’s leading IBM Business Partner for cloud-based managed software tool services. We’ve helped companies large and small, all over the world, move their infrastructure to virtual, on-demand environments. Our solutions speed the deployment of IBM technologies with no up-front capital investments for hardware or software, allowing our customers to “pay as they go” on a monthly subscription model. This saves money on infrastructure, staffing and configuration costs, creates a dynamic, elastic environment, and facilitates global collaboration, visibility and consistency.

Breakout Room 4
Open Lab and Hands-On PoT’s