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Mobile World Congress 2014


Virginia M. Rometty Virginia M. Rometty
Chairman, President & CEO

Mobile World Live Keynote

Date/Time: Wednesday 26th February, 18.00 - 18.45

Location: MWC Conference, Fira Gran Via

Note: A MWC 2014 conference pass is required to attend this session. For details on prices and passes see:

Bob Fox Bob Fox
VP & Global Industry Leader - Telecommunications & M&E
IBM Global Business Services

Spotlight on Business Models for M2M Services

Date/Time: Wednesday 26th February, 16.00 - 17.30

Location: MWC Conference, Fira Gran Via

M2M services are evolving beyond providing basic connectivity – a key objectives of service providers – to providing managed connectivity and other value-added services. Business model approaches, often tailored to different market segments, are adapting accordingly, and in doing so are improving commercialization opportunities for operators and other service providers.

This session intends to explore the different approaches to business models in delivering M2M services to the market as they evolve. Regional versus global models, partnerships and joint ventures, risk-reward sharing and regulatory considerations are some of the different aspects which will be considered.

Note: A MWC 2014 conference pass is required to attend this session. For details on prices and passes see:

Andrew Grill Andrew Grill
IBM Global Business Services, Global Partner, IBM Interactive-Social Business
IBM Europe

Keynote, mPowered Industries

Date/Time: Monday 24th February, 14.00 - 17.00

Location: mPowered Industries conference at Fira Montjuïc, Hall M5

Mobile devices, applications and services are fundamentally changing our daily behaviours in both our personal and professional lives. This in turn is driving necessary transformations across industries all over the world. The growing consumer demand for seamless, secure and more personalized services on an anywhere, anytime basis, is driving the need for organisations to think carefully about their mobile strategies.

Businesses are asking themselves – How can we leverage mobile to engage and understand our consumers better? How can we ensure we deliver the right services & content to consumers at the right time? How can we ensure a more personal experience while respecting consumer privacy and maintaining their trust? How can we determine the return on investment in mobile and find the right business model for success?

The Keynotes will provide a snapshot of some of the greatest achievements with mobile in the vertical industries of health, marketing and advertising, media and travel. Hear from a cross section of digital leaders from some of the most prominent brands and organisations around the world regarding how they leverage mobile to improve consumer experience, transform and grow their business. The programme provides an opportunity to weigh up the factors, trends and technologies with mobile which are disrupting vertical industries and driving growth.

Note: A full MWC Montjuic Visitor pass is required to attend the mPI Keynotes.
For more information and to register please visit:

Marie Wieck Marie Wieck
GM, Application and Integration Middleware

Be FIRST with IBM MobileFirst
Build a mobile enterprise agenda

Date/Time: Tuesday, 25th February, 15.00 – 19.00

Location: Fira Gran Via, Hall 8.0, Theatre F

Did you know that 73% of leaders who have a well defined mobile strategy realize return on their mobile investments? Join IBM executives, renowned mobile and industry experts and distinguished business leaders like yourself to learn how to build a mobile enterprise agenda to be first in your industry. Event highlights include: All complimented with a variety of tapas and cocktails.

Learn more and register:

Michelle Munson Michelle Munson
President and Co-founder
Aspera, Inc.

Panel Session, mPowered Industries
Media Technologies and the Cloud: A Need for Security and Reliability

Date/Time: Wednesday 26th February, 10.45 - 11.45

Location: mPowered Industries conference at Fira Montjuïc, Hall M8, Theatre 1

Focusing on content collaboration, security and reliability of cloud services for broadcast and mobile media, this session will cover the advantages of the cloud for media storage and distribution. The cloud offers many cross-platform opportunities. But as we have recently seen, there have been high-visibility cases where cloud services have failed. Our experts will explore the opportunities and challenges of doing business in the cloud.


 • Peter Cox, Marketing Director, Vision247
 • Harri Koponen, CEO, NPTV
 • Michelle Munson, President and Co-founder, Aspera, Inc.
 • David Peto, Chief Executive Officer & Co-Founder, Aframe

On 17 January 2014: IBM announced it has completed the acquisition of Aspera, Inc., a privately held company that securely speeds the movement of massive data files around the world. Aspera’s patented technology accelerates the secure transfer of large files or data sets by up to 99.9 percent – reducing a 26 hour transmission of a 24 gigabyte file, sent halfway around the world, down to just 30 seconds. This speed is powered by Aspera’s patented fasp™ protocol, which breaks the bottlenecks inherent in broadband networks to deliver high performance, efficiency and security in the most difficult WAN environments. This also gives customers a more efficient way to transport data to and from cloud networks.

Press Release: IBM Closes Acquisition of Aspera (January 17, 2014)

Note: A NAB Show @ Mobile World Congress pass is required to attend this panel session.
For more information and to register please visit:

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