Please join IBM and Eric Siegel, PhD, best-selling author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, for dinner and a lively discussion on how business analytics is transforming the way marketers win and retain customers. This special event is a rare opportunity to discover the latest marketing techniques and technologies from the top experts in this field.
Dr. Siegel will explain how marketers use analytics to understand and engage customers, and outline the practical requirements for using analytics successfully in your organization. His presentation will include real-world customer and social media analytics case studies..
We’ll share how marketers use analytics to understand and engage customers, and outline the practical requirements for using analytics successfully in your organization.
· See real-world customer and social media analytics case studies
· Learn about the technologies successful marketers use to:
o Predict what customers want
o Personalize interactions across every touch point
o Target the most valuable prospects
o Increase marketing ROI
We hope you can join us for this unique event. All attendees will receive a complimentary copy of Dr. Siegel’s book and the author will be available to sign books following the dinner and presentation.
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