Skip to main content


IBM Business Analytics Summit 2014


Erick Brethenoux Erick Brethenoux
Director, Business Analytics & Decision Management Strategy

Who is Waldo? Beyond contextualization towards true customer intimacy
10:45 am - 11:45 am / Session 2

Erick Brethenoux leads the strategy and vision for IBM Business Analytics, defining the overarching strategy for the BA division. Erick was VP of Corporate Development at SPSS prior to its acquisition by IBM in 2009. Prior to joining SPSS, he was VP of Software Equity Research at Lazard Frères, New York, providing institutional investors with recommendations, analyzing startup companies for venture capital funding and engaged in merger and acquisition activities.