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IBM Literature

Developing a Request for Proposal for Sales Performance Management

Learn the key elements to consider when developing a Request for Proposal (RFP) for ...

From business insight to business action - Combining the power of IBM Predictive Analytics and IBM Decision ...

Learn how predictive analytics and decision optimization can work together to create ...

Mobile mavens: Leading the travel experience revolution

Mobile technology has the potential to increase passenger satisfaction and empower ...

Here, there and everywhere: Digital Reinvention in travel

By embracing Digital Reinvention, the travel industry can work to meet and exceed ...

All hands on deck: New directions in shopping and booking for the cruise industry

This report considers how cruise lines can balance the needs of guests and travel ...

Beyond bots and robots: Exploring the unrealized potential of cognitive computing in the travel industry

Based on a survey of travel and transportation executives, we developed a vision ...

Drones are Ascending POV

The drone market is growing rapidly and its infusion into the commercial world is ...

Travel loyalty: Loyalty’s legacy Extending personalized services to all

Learn how travel loyalty programs can create a lasting legacy of personalized se ...

Travel loyalty: Cognitive connectionsEnhancing loyalty programs to connect with all travelers, not just million-mile ...

How travel providers can use cognitive computing to enhance loyalty ...

Travel loyalty: Discount discontents

Travel providers can move beyond discounts by rewarding travelers for profitable ...