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IBM Literature

From business insight to business action - Combining the power of IBM Predictive Analytics and IBM Decision ...

Learn how predictive analytics and decision optimization can work together to create ...

Cloud for consumer products

The consumer products industry is adopting cloud computing to improve operational ...

Realizing the future today: Digital Reinvention in consumer products

By embracing Digital Reinvention, consumer products businesses stand to reimagine ...

Gen Z brand relationships: Authenticity matters

To attract Gen Zers and build loyalty, brands must provide opportunities for engagement ...

IBM 2017 Customer Experience Index (CEI) Study: Customer expectations outstrip brands’ capabilities to deliver the ...

Customer Experience Index: Learn how well brands are meeting consumer expectations ...

IBM 2017 Customer Experience Index (CEI) Study: Customer expectations outstrip brands’ capabilities to deliver the ...

Customer Experience Index: Learn how well brands are meeting consumer expectations ...

Uniquely Generation Z: What brands should know about today’s youngest consumers

Generation Z, the latest cohort of shoppers, wields enormous economic power and is ...

The 2017 Customer Experience Index (CEI) Study

The 2017 Customer Experience Index (CEI) Study identifies the challenges that Retail ...

Ready for prime time?

Learn how consumer products companies can tap into consumer wants to create a compelling ...

Perfect replenishment

Advances in technology, process and organization nowenable consumer goods companies ...