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Arm yourself with the knowledge and tools to help you sell IBM® solutions and enable IBM clients to become innovative businesses enabled by on demand. This IBM Redbook serves as a practical reference for those who desire to understand the IBM innovation enabled by on demand and how to sell the IBM innovative technology. It provides the perfect starting point for those who want to integrate on demand business concepts into their selling practice. It also serves as a guide for anyone preparing to take the IBM Certified for On Demand Business Solutions Advisor V2 Exam via Test 818. After reading this publication, your knowledge will expand in the following capacities: You will understand the IBM Innovation enabled by on demand business strategy. You will be able to identify business opportunities and target markets. You will know how to sell solutions in line with the strategy. You will have the ability to articulate and sell solutions that support Innovation enabled by on demand business. You will understand how to be more adaptive to the dynamics in the marketplace.

Mid-market companies are looking for complete solutions from solution providers who know their businesses and specialize in a particular solution category, such as warehouse management or supply chain integration, within their industry. In order to provide an environment for the business solution, either the solution provider or the end customer must obtain the software needed to run the provider's application program. This software normally consists of a database, a Web server, and an application server. These components are not actually part of the business solution, but are required to support the application program. These components are generally called middleware. The task of obtaining, installing, configuring, and supporting the middleware components is often a complex process for the solution provider, who currently has to absorb the cost of setting up the environment as well as developing and deploying their application. The provider has to work with multiple suppliers who have multiple terms and conditions, different license structures, and multiple departments to manage contracts and support structures, all of which leads to added infrastructure costs and inefficiency. IBM designed the Express Runtime offering to significantly reduce complexity for the providers by offering a pre-integrated and pre-configured middleware solution with a single contract, one license, one set of contracts, and a very competitive price. This redbook describes Express Runtime, V2.1.1, in which you get WebSphere Applicatio

Small and medium-sized businesses are among the fastest-growing segments of the global economy. As these businesses strive to capture opportunities in a rapidly changing marketplace, they often turn to independent software vendors (ISVs) for the IT solutions they need. Large enterprises also require customized solutions to help them stay competitive in the global marketplace. This IBM Redbook describes how ISVs and corporate information technology centers can use IBM Integrated Runtime V1.1 to deploy solutions to their customers quickly and efficiently. By reducing the complexity of deploying complete solutions, Integrated Runtime shortens time-to-market for ISVs and reduces time-to-productivity for users. The result is efficient deployment of solutions by ISVs and corporate technology departments, rapid access to new solutions by users, and improved customer satisfaction. This book is intended for: - ISVs and Information Technology departments who are evaluating Integrated Runtime - New users of Integrated Runtime - IBM client teams who want to demonstrate the benefits of Integrated Runtime to potential users - IBM teams and others who are responsible for supporting Integrated Runtime users