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This Redbooks® publication discusses the value proposition of cross channel solutions, where we describe the IBM® solution: IBM Retail Integration Framework, Commerce Product Strategy, and service-oriented architecture (SOA) as an enabler. In depth, this solution describes cross channel processes, cross channel features, and proposes scenarios and configurations to meet the challenges in a competitive environment. This Redbook describes the latest features and techniques of IBM WebSphere® Commerce V7. We present an overview of the WebSphere Commerce order and inventory management systems and the DOM integration framework and a sample DOM integration scenario. Web 2.0 Madisons Starter Store storefront is discussed and presents a hands-on experience on integrating MapQuest with the IBM WebSphere Commerce V7 Store Locator feature. We discuss in-depth on how a merchant can use the mobile features included in IBM WebSphere Commerce V7 to define E-Marketing spots and promotion for mobile users. And, we demonstrate how-to use Google Maps with the Store Locator on a mobile device. Included in this Redbooks publication, is an example on how to apply WebSphere Commerce features on a cross channel solution. The Easy Hogar y Construccion is a home improvement retail in South America. It explains how to scale from an SOA store to a cross channel business model. This Redbook is design for use by WebSphere Commerce developers, practitioners, and solution architects in various industries.

This IBM Redbooks publication positions Web 2.0 Store and demonstates how Web 2.0 is applied to an e-commerce site. This book discusses the Web 2.0 Store and Social solutions. In addition, you will gain an understanding of the contributions Dojo and Ajax apply to the Web 2.0 Starter Store. This book emphasizes some of the Web 2.0 Store solution's benefits for the client and describes the Web 2.0 features of the new Web 2.0 Store solution of WebSphere Commerce. This book discusses the Model View Controller (MVC) design pattern for Web 2.0 and provide guidance to developers who are building and customizing Ajax-based applications. This book explains how to implement your own Web 2.0 Store using Ajax and Dojo and on the basis of the Madisons store. Developers can take advantage of building their own Web 2.0 Store in more efficient ways, for example, developers quickly design, develop, test, analyze, and deploy high-quality Web 2.0 Stores. This book describes the best practice when you test and debug the functionalities of your Web 2.0 Store, and also presents the Web 2.0 Store optimization best practice. This book is targeted for the following audience, WebSphere Commerce Developers, WebSphere Commerce Architects, and Technical Sales Specialist.

To be successful on the Web, you have to run eCommerce as you would run a bricks and mortar store - like a business. You not only must build an attractive storefront on the Web, you then have to keep looking for ways to turn browsers into customers, and then make sure you keep your customers returning by giving them high quality service. WebSphere® Commerce is about much more than building an attractive eCommerce Web site to display and sell from a catalog of products. It is about running a competitive eCommerce business, running marketing campaigns and promotions to generate sales, and running an efficient back office to fulfill orders and keep your customers coming back for more purchases. We asked a team of WebSphere Commerce experts who have many years of experience creating and deploying eCommerce solutions for some of the largest, and some much smaller retailers and business to business customers, to get together and write a book about it, and pass on their expertise to clients coming new to the world of WebSphere Commerce . This IBM® Redbooks® publication shows you how to start planning to use all the capabilities of WebSphere Commerce effectively, to improve your business, and also to do eCommerce efficiently on a global scale.

The Management Center for WebSphere® Commerce is the next generation business user tool for managing online business tasks. It was introduced with WebSphere Commerce Version 6, Feature Pack 3, for example, catalog tasks, marketing tasks, and promotion tasks. In this IBM® Redbooks® publication, we give you a broad understanding of the features and capabilities of the Management Center for WebSphere Commerce. In addition, you learn how the Management Center fits into the service-oriented architecture (SOA) framework of IBM WebSphere Commerce. In this book, we: Help you to install, tailor, and configure Management Center to optimize the day-to-day activities of the business users who manage merchandising and marketing tasks for stores that use the consumer direct and Business-to-Business (B2B) business models. Discuss the assets that make up the Management Center and what assets you can customize. Share some of the common customization scenarios. Demonstrate how to plan and perform customizations to the Management Center and how to understand the use of development tools for creating Management Center customizations. Provide examples of the customization scenarios that we developed and tested in the International Technical Support Organization labs and WebSphere Commerce labs, which are available for you to use. The target audience for this book is Commerce Architects, Commerce Developers, Project Managers, and Deployment Managers.

Building a high performance and high availability Commerce site is not a trivial task, from having the correct capacity hardware to handle the workload to properly test the code change before deploying in production site. This IBM® Redbooks® publication covers several major areas that need to be considered when using WebSphere® Commerce and provide solutions for how to address them. Here are some of the topics discussed: How to build a Commerce site to deal with various kinds of unplanned outage. This include utilizing IBM WebSphere Application Server Network Deployment 6.0 and IBM DB2® High Availability Disaster Recovery (HADR) in the Commerce environment. How to build a Commerce site to deal with planned outages such as software fixes and operation updates. This includes use of the WebSphere Application Server Rollout Update feature and the use of Commerce Staging Server and Content Management. How to proactively monitor the Commerce site and prevent potential problems from occurring. Various tools are discussed, such as WebSphere Application Server build-in tools and Tivoli®'s Performance Viewer. How to utilize Dynacache to future enhance your Commerce site's performance. This includes additional Commerce command caching introduced in Commerce fix pack and e-spot caching. The methodology of doing performance and scalability testing on a Commerce site.

This IBM® Redbook describes how to use WebSphere® DynaCache to improve the performance of WebSphere Commerce Web sites. Today's Web sites are a demanding mixture of static images surrounded by mini-shopping carts, e-marketing spots, and other eye-catching fragments, all of which change from view to view and user to user. Sites must be richly featured and personalized to attract customers – and they must deliver this content at a high level of performance as well. But the richness and personalization customers want is often the enemy of good Web site performance. DynaCache technology gives Web site developers a robust tool for achieving excellent Web site performance. It can be applied retrospectively to existing Web sites whose performance is not meeting the owning company's requirements. It is even better applied from the beginning of a J2EE™ Web project, and will yield performance gains well beyond those achieved at a comparable cost by adding more hardware or rewriting the solution. This book leads you through an explanation of what caching is, and what is special about caching Web sites. It then describes the capabilities offered by WebSphere DynaCache and how to most effectively make use of those capabilities. The discussion is enhanced by practical examples and tutorials to help you configure DynaCache and implement a sample WebSphere Commerce store. Finally, the book describes how to approach benchmarking for an online store, and how to quantify the effectiveness of a dynamic caching policy on

IBM Commerce Module for OmniFind Discovery Edition integrates IBM OmniFind Discovery Edition with IBM WebSphere Commerce. The integration helps online retail and catalog companies convert shoppers into buyers by making it easier for people to find the right products and services that match their specific requirements from the Web. This IBM Redbooks publication provides an introduction to customizing the Commerce Module for OmniFind Discovery Edition using OmniFind Discovery Edition APIs. We introduce some of the basic APIs and show examples of using them to run simple searches, refine search results, and navigate within the search results. Using a sample start store as the case study, we explain how to use the APIs to add or modify existing menus and navigation options and change the appearance and behavior of the existing sample store Web site. We show you how to work with OmniFind Discovery Edition search engine and pass multiple constraints to narrow searches for the online store. This book is intended to be used by system integrators and solution developers who will be working with the Commerce Module for OmniFind Discovery Edition and performing customization for the online stores powered by OmniFind Discovery Edition. Information center for OmniFind Discovery Edition Version 8.4: http://publib.boulder.ibm.com/infocenter/discover/v8r4/topic/com.ibm.discovery.ds.nav.doc/cdsnav_welcome.html Primary product support resource for OmniFind Discovery Edition: http://www.ibm.com/software/data/enterprise-search/o

The IBM Sales Center for WebSphere Commerce V6 is an application for customer service representatives to capture and manage customer orders. This IBM Redbook helps you understand IBM Sales Center for WebSphere Commerce and provides you with how-to instructions to deploy the business solution, customize it, and integrate the Sales Center with other applications. This IBM Redbook helps you install, tailor, and configure the Sales Center development environment and production environment for creating and deploying the Sales Center customizations. In addition, this book discusses the use of IBM Tivoli Configuration Manager and IBM WebSphere Everyplace Deployment, to perform automated deployment. This book discusses how to plan and design Sales Center customizations. Examples are provided to help you through this process. The customization scenarios that include the integration of additional IBM software and original equipment manufacturer (OEM) software are described. This book provides user interface and role-based customization examples to demonstrate customization within the user interface framework and the role-based tools. This book also provides code sample that you can use to integrate IBM Lotus Sametime V7.5 into Sales Center, where live help and customer care functionality are achieved. Note: Code samples will be provided via Additional Materials after legal authorization is issued.

This IBM Redbook is an update to the IBM Redpaper Best Practices and Tools for Creating IBM WebSphere Commerce Sites, REDP-3616. It introduces a systematic project development method that was specifically adapted for the creation of e-commerce sites using the WebSphere Commerce family of software products. This redbook details two WebSphere Commerce development scenarios: - Creating a new e-commerce site. - Migrating from existing WebSphere Commerce. This redbook provides examples on the best practices for developing new sites or migrating existing ones. The objective is to document how the tools can be combined with the systematic development method to streamline a WebSphere Commerce project.

Migrating complex applications, such as IBM WebSphere Commerce sites, demands a lot of effort and preparation. This IBM Redbook guides you through the process of migrating WebSphere Commerce Suite V5.1 applications. It presents a migration strategy, discusses the planning and migration tools that are involved, and explains the production and development environments. This redbook covers migration from VisualAge for Java V3.5.2 and WebSphere Commerce Studio V5.1 to WebSphere Studio Application Developer V5.1.1, which is included in WebSphere Commerce Developer V5.6, on the Microsoft Windows 2000 platform. It uses a WebSphere Commerce Suite V5.1 customer application as the starting point and a sample site for our version-to-version migration scenario. The chapters in this redbook reflect details about the application as it is today and how it was migrated. Plus it explains the details of the application, the runtime used, the hardware specification, and the degree of customization.