B2B and B2C

E-commerce is no longer simply about selling online, it's about delivering a consistent shopping experience across all customer touchpoints, including mobile, social and in-store. IBM® WebSphere® Commerce allows your company to deliver a seamless, cross-channel shopping experience through contextually relevant content, marketing and promotions, while extending your brand across all digital and physical customer touchpoints. WebSphere Commerce supports all selling business models, including business-to-consumer (B2C), business-to-business (B2B), and B2B2C, on a single customer interaction platform.

IBM WebSphere Commerce software helps you sell goods and services online to a global and mobile marketplace. Whether you have a simple online store or a fully integrated, multi-channel sales network, the software provides the single, unified platform you need to do business directly with consumers, with businesses, indirectly through channel partners—or all of the above simultaneously.