Scenario: Improving international address data
You can use IBM® InfoSphere® QualityStage® Address Verification Interface to improve the quality of your address data without you needing to become an expert in international postal standards.
The following case study shows how a sample company uses the Address Verification stage to parse and validate worldwide address data.
Gleaming Green Cleansers (GGC) makes environmentally safe cleaning products. The company began as a small family business in Denmark in 1995 with a few products for cleaning the kitchen. Over the next decade, the cleansers became popular all over Europe. In the last few years, GGC acquired companies in France and Germany that manufactured complementary environmentally safe cleaning products for the bathroom and laundry. The expanded product line is so successful that GGC plans to release the products in Japan.
Business need: To manage international address data
As Gleaming Green Cleansers expanded beyond Denmark, the need to maintain accurate international address data became critical for the supply chain. The manufacturing plants, distributors, and retail outlets are spread among several countries and regions. Each area has unique postal standards and a different language. When GGC releases their products in Japan, they have the additional challenge of handling a different character set.
- Validates address data for each European
country or region in
which GGC does business:
- Formats each address according to the postal standards of the country or region
- Assesses the deliverability of each address so that products reach their destinations
- Parses inconsistent address data from each acquired company as a step towards standardizing the format
- Transliterates Japanese address data to convert the information into a common representation by using the Latin character set
IBM InfoSphere QualityStage Address Verification Interface provides a comprehensive solution for companies to maintain high-quality address data from all over the world.