MDM Powered Search for InfoSphere® MDM Standard Edition uses the MDM probabilistic matching capability. MDM Powered Search enhances the Salesforce.com search so that you can find variants of an account name, account names with typographical errors, and account names that sound similar. By making existing customer records evident to users, you can apply the existing information at the point of entry and avoid creating duplicate records in Salesforce.com.
This capability also helps you locate not only the data that is contained within the Salesforce.com system, but also the data that is contained within other systems in your organization. The breadth of this data gives you a 360° view of your customers. The enhanced search and resulting view can improve productivity when access to customer data and account contacts are necessary during day-to-day activities, such as preparing for meetings or other sales activities.