Storyboards

When using Journey Designer, you organize all of your work into storyboards. Think of storyboards as individual marketing efforts that are tied to a particular business goal.

A storyboard is a collaborative workspace where designers can create customer journeys that consist of various touchpoints. For example, you can create a storyboard for an upcoming webinar or product launch.

You can view storyboards in a List View or Card View by clicking the icons at the top of the screen. These views display all of the storyboards that you created and all public storyboards.

When you click a storyboard to open it, the palette appears at the right of the storyboard canvas. The palette contains objects that you drag and drop onto the canvas to create a customer journey:

• Use the canvas tools to visually organize touchpoints on the canvas.
• Use connectors to group related touchpoints and link to programs and IBM Campaign.
• Use touchpoints to represent an online or offline communication with a customer, such as mobile, email, direct mail, and other methods. Each touchpoint has a due date, an in-market date, and other characteristics.

Journey Designer sends system-generated alerts to remind you about touchpoint due dates.