When the JMS Connector sends messages to IBM® WebSphere® MQ, it is capable of sending these messages in two different modes depending on the client which will read the provided messages. You can use the information provided here to know more this.
In order to switch to the "intended to be read by JMS clients" mode, the "Specific Driver Attributes" parameter value must contain the following line (apart from any other attributes specified): mq_nonjms=false