Integrating IBM SMA data with IBM SPSS Modeler and IBM Cognos BI
In this article you will learn how to access IBM Social Media Analytics (SMA) data from IBM SPSS Modeler to create Data Mining models based on social media data. You will find out how to configure SMA so you can leverage IBM SPSS Modeler Text to perform additional Text Analytics on SMA data. You will also discover how to create custom Cognos reports on top of SMA data and how to combine SMA data with internal data on your local Cognos environment to derive additional business insight.
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