IBM continually introduces new features and enhancements to IBM eMessage.
What's New for IBM eMessage briefly describes these changes, listed according to the date that they were introduced.
Go to IBM eMessage Documentation for more information about IBM eMessage capabilities and requirements.
Latest release: September 19, 2014
See the attached PDF for the new features and updates that IBM is making available in this release.
- October 18, 2013
New ability to use external content to update marketing email and landing pages
You can now connect email and landing pages that you create in eMessage to content that is stored outside of your IBM EMM installation. Use the Content Connector widget to create content connections in email and landing page communications. A content connection links an email or landing page to a text or HTML file on an FTP server that is hosted by IBM or on a web server.
Connecting to external content gives you the flexibility to update email and landing pages as quickly and frequently as necessary. Through content connections, you can update marketing email and landing pages without opening a communication. Content connections also give individuals that do not have access to your IBM installation the ability to contribute content to your marketing email and landing pages.
Now you can add links to social networks in marketing email
You can now expand the reach of your marketing message by encouraging email recipients to share your message on social networks. In this release, eMessage introduces a widget to create and format links to the most popular social networks. Adding social sharing links makes it easier for each recipient to repeat your marketing message.
You add social sharing links when you create communications in the Document Composer. You can customize how the links appear in each communication. eMessage tracks when email recipients share the message and also tracks when others view the content on social networks. Tracking data is available in the eMessage system tables. Standard link tracking reports identify link clicks associated with social sharing.
Shortened URLs are now available for use in social sharing links. Short links are concise placeholders that replace full length hyperlinks to help stay within character limits enforced by some social networks. Each short link consists of a short link domain and a unique link identifier. You can request multiple short link domains for your account.
You must request that IBM establish a short link domain for your hosted messaging account. To request shortened links for your email domains, contact your IBM representative at firstname.lastname@example.org.
Text-only email now supports adding a link to a web page version of the message
You can now add a View As Web Page link to text-only email messages. If you add a View As Web Page link to a text-only version of an email communication, you must also configure an HTML version of the communication. When the email recipient clicks the link, the HTML version of the message displays in a web browser
New options to set preferences for editing communications
Several features in the Document Composer require that you confirm your editing choices. You can now indicate your editing preferences to limit how often the system interrupts you to confirm your actions. A link in the Document Composer toolbar provides access to the Editor preferences page.
Support added for Safari and Internet Explorer 10
You can now view the Document Composer and the eMessage mailing interface in the Safari or Internet Explorer 10 web browsers.
New look for zone pins
Zone pins in the Document Composer have been updated in this release. Zone pins indicate how many assets the zone contains. The new zone pins have a different shape and have been enhanced to make it easier to read the number of assets in the zone.
Single-click reload of communication templates is now available
This release introduces a template reload option to make it easier to create email and landing page templates in text and HTML editors. Now you can quickly view the results of changes to a template that you are editing outside of the Document Composer.
Add the template to a communication in the Document Composer. Make changes to the template in the external editor.
Click Reload to reload the template and view the effect of your changes in the communication editor.
New communication identifier
eMessage now assigns a communication ID to every communication that you create in the Document Composer. You can use the communication ID as an additional way to identify the communication. You can view the communication ID in the properties for the communication.
This release includes several changes the Document Composer interface:
Share widget Displays in the communication editor toolbar to configure social sharing links in email messages. Use the Share widget to access a new interface for configuring social sharing links.
Content Connector Displays in the communication editor toolbar to configure content connections in email and landing pages. Use the Content Connector widget to access a new interface for configuring a connection to external HTML or text content.
Updated zone pins The pins that display to identify zones have been updated to better display multiple digits for use in zones that contain a large number of assets.
Template reload Click to reload the template used by the currently displayed communication.
Editor preferences link The link displays in the Document Composer toolbar. You can set preferences for editing social sharing links, SMS links, and personalization rules.
Communication ID Unique numerical identifier for each communication. Available in the communication properties.
The eMessage Settings menu displays a new section that is called SMS Settings. The new section displays only if IBM has enabled SMS messaging and provided a short link domain for your hosted messaging account.
Use options in this section to define SMS keywords and view short and long codes used in SMS messages.
Uploading an OLT that contains dimension tables no longer generates database errors
The system was not providing correct values for precision and scale to Oracle during the upload. This issue has been resolved. (Defect 73831)
Incorrect reporting of a high number of unsubscribe requests in email responses is resolved
The system incorrectly treated email responses that contained keywords associated with unsubscribe requests anywhere in the message body as unsubscribe requests. This issue has been resolved. The system now looks for words typically associated with unsubscribe requests in the subject line and the first line of the message body. (PO1561)
- August 16, 2013
Priority mailing fulfillment is now available upon request
The hosted email infrastructure hosted by IBM begins to transmit mailings in the order in which you submit each mailing run request. Test mailings and transactional email can be delayed on some occasions if you frequently send large standard mailings and A/B tests from the same email domain. To avoid this situation, you can now request that IBM assign priority fulfillment for your hosted email domains.
When priority mailing fulfillment is enabled for your email domains, IBM updates its email processing infrastructure to ensure that the system continues to process test mailings and transactional email while standard mailings and A/B tests are running.
Priority mailing fulfillment is available only upon request. To request priority mailing fulfillment for your email domains, contact your IBM representative at email@example.com.
New limits for communication and asset names
Effective with this release, you can no longer use the following characters > < / \ ? | " * in the names for communications or digital assets.
Enhanced data processing
This release introduces a new dataserver architecture that processes mailing response information that requested by the Response and Contact Tracker (RCT) significantly faster than the previous design. The new architecture is more stable in response to system problems and promises to improve system availability.
Introduction of the new dataserver architecture requires no changes to locally installed IBM EMM components.
You can now create a new folder in the Content Library when you save a communication.
The Rules Spreadsheet has been enhanced to include a personalization field selector when you define or edit a personalization rule with the inline editor.
The top-level icon in the Content Library now matches the folder icon visible on the Communications tab. To avoid possible performance issues, you can no longer display all of the assets and communications contained in the Content Library in a separate list. However, depending on your access permissions, you can view and access the content from the folder hierarchy displayed on the Content Library tab.
In preparation for the pending release of new SMS messaging features, user interface elements related to the current email-based SMS messaging feature are being removed from the eMessage mailing tab and Document Composer interfaces.
- June 14, 2013
Enhanced format control over content that is added to email and landing page communications
Changes to the Document Composer in this release give you greater control over the appearance of content that you add to email and landing pages. Previously, you formatted images, links, and snippets individually. Now, you can apply HTML attributes in zones and content references through the template. Applying attributes in the template applies your format choices uniformly to every image or link that you add to a zone or to every image that you add through a particular content reference label.
In eMessage, you create content zones and content references by configuring custom HTML tags in email and landing page templates. You can now define standard HTML attributes within each custom tag. The attributes that you define in a tag apply to all content dropped into the zone or added through the content reference. Configuring HTML attributes in the template saves time and improves consistency by eliminating the requirement to format each piece of added content separately.
For images and links that are dropped into a zone, you can override the formatting that is defined in the template. The Edit content formatting option is new in the Document Composer interface and it gives you the ability to modify the appearance of specific images or links in zone as necessary. This option is available as a right-click option for images and links that you drop into a zone.
The appearance of HTML snippets continues to be defined by attributes that are configured within each snippet that you drop into a zone or add by reference.
New control over how long to track links for individual mailings
This release of IBM eMessage introduces the ability to specify link expiration at the individual mailing level. You specify how long the system tracks links in email and related landing pages when you configure the mailing. Previously, link expiration was set at the account level for all mailings and you were required to contact IBM to request changes.
Now, you can specify how long eMessage tracks links for each mailing within the default 90 days for production email and 7 days for test email. The tracking period starts when the mailing run completes. You continue to have the option to specify a redirect landing page that displays when an email recipient clicks an expired link.
eMessage tracks links in transactional email for as long as the mailing is enabled for transactional email. However, when you disable the mailing for transactional email, you can configure link tracking to expire at any time up to 90 days afterward.
Email bounces caused by the recipient mailbox being full were suppressed as hard bounces
This issue is resolved by updating the email suppression rules. (PO00543)
Out-Of-Office responses were not categorized correctly
This issue has been resolved by improving how the system examines and recognizes phrases contained in email responses that typically indicate an out-of-office message. System changes include expanding the list of non-English phrases recognized as out-of-office responses.
Response records were created incorrectly for test mailings
This issue caused unknown message responses to be recorded in the UCC_response table. The intended system behavior is for the system to filter responses generated during test mailings. This issue has been resolved. (PO00923)
The 90 day link tracking duration could not be changed from the user interface
eMessage has been enhanced to resolve this issue. See the description above for New control over how long to track links and email opens for individual mailings . (INC65386, INC65412)
The window used to preview of digital assets uploaded to the Content Library could not be resized in Microsoft Internet Explorer.
This issue has been resolved.
In certain situations, the system did not correctly detect the personalization field associated with content variations in use, which generated a false warning during publication.
This issue has been resolved.
Personalization rules occasionally dropped from the Rules Spreadsheet
This issue has been resolved by enhancing how the system saves personalization rules in the Rules Spreadsheet. (PO01202)
Personalization rule validation did not properly recognize whitespace in the rule
It was possible to create and validate a personalization rule that contained only a carriage return. Creating such a rule caused publication to fail. Rule validation has been enhanced to treat rules that contain only a carriage return as an empty rule. (PO00998)
- March 15, 2013
New method to personalize email and landing pages
This release of eMessage introduces a new way to create personalized content that you can add to email and hosted landing pages.
Starting with this release, you can upload and attach multiple image, text, or HTML files to a single content element in the Content Library. Each file acts as a variation of the content element. In the content element properties, you designate a personalization field to determine which file displays for an email recipient or landing page visitor. For each file that you add, you specify the value of the personalization field – considered the variation field - that causes the contents of the file to display in an email or landing page.
Previously, you could associate a single file with each content element. To vary the content that displayed in a communication, you added multiple content elements to a zone and then configured personalization rules or advanced scripts to designate which of the files to display, based on the business logic that was defined in the rule or script.
Creating content elements with multiple variations can greatly simplify how to solve to certain challenging marketing problems. For example, you can quickly create a single communication that addresses a multi-lingual audience simply by adding content that contains multiple language variations. This approach allows personalization rules that you define within the communication to be used for more sophisticated business logic.
Changes to the eMessage Settings interface allow you to specify multiple values for OLT personalization fields that are specified as variation fields. These additional values are available in the Content Library for use as variation values when you configure content elements with multiple variations.
To make it easier to create content elements that contain multiple variations, uploading multiple files to the Content Library as a compressed file archive is enhanced to automatically define content variations, variation values, and default variations, based on a specific file name format.
When you add a content element with multiple variations to a communication, eMessage displays new controls in the Document Composer toolbar to preview and manipulate dynamic content. The new controls do not display until you add dynamic content to the communication.
Content elements that contain multiple variations are identified clearly by a unique icon in the Content Library and in communication previews.
New ability to automatically define properties for multiple files uploaded in a compressed file archive
Previously, when you uploaded a file archive to the Content Library, the upload defined a separate content element for each uploaded file. You then manually edited properties for each content element, such as assigning a reference label. This release provides additional upload options for archives that you designate as Content archives and automates content element configuration. This enhancement greatly simplifies adding large numbers of files to the Content Library.
Now, in addition to creating individual content elements that you edit manually, the upload process can automatically do the following.
- * Create content elements that provide single content and assign reference labels to specific content elements.
- * Create content elements with multiple variations
- * Create content elements with multiple variations and assign reference labels to specific content elements.
For content elements with multiple variations, you must also specify a default variation.
To automatically define content element properties during upload, all files in the archive must follow a specific file name format. The format is described in the upload interface and online documentation.
Enhanced control over how to display content added to email and landing pages by reference
Now, when you add content by reference (with the UAEreferenceLabel tag) you can define HTML attributes to more precisely control how images, text, and HTML snippets display in the email or landing page.
Previously, formatting text, images, and snippets required adding the content to a zone where you could define HTML attributes. Now template designers can specify attributes when referencing content because eMessage has been enhanced to support HTML attributes defined in the UAEreferenceLabel tag. This enhancement makes it possible to significantly automate the creation of email and landing pages.
Expanded administrator control over email domains available for use by email marketers
eMessage administrators can now control which email domains are available to email marketers as options for the From: domain in the header of an email communication. In the eMessage Settings interface, administrators can specify some or all of the email domains that IBM has configured for your hosted email account.
Administrators control which email domains are available by using new controls for modifying the security policies for the folders in the Content Library where email communications are created and stored.
As an additional level of control, the Email Administration security permissions category has been added to the Campaign Global Policy. This category controls which administrators have permissions to configure the From: domain restrictions. No upgrade of the local Campaign installation is required to implement the change to the Global Policy.
This feature requires IBM Campaign version 8.6 or higher.
New ability to configure personalization field data type
Starting with this release, you can now change the data type of personalization fields to either numeric or string in the eMessage Settings interface. The ability to change personalization field data type provides greater flexibility when you define personalization rules and configure advanced scripts for email. You can change data types for OLT personalization fields only.
Previously, the personalization field data type was set automatically, based on the data type of the database field in the Output List Table (OLT) to which the personalization field was mapped. It was not possible to change the data type. The data type would be unknown if there was no OLT specified, for example, when previewing a document that was not associated with a mailing. Failure to specify a data type could cause the document to appear differently during initial preview and later when the document was associated with a mailing and an OLT.
With the introduction of this feature, the system considers the data type to be unknown until you upload an OLT that defines the personalization field or change the type manually in the administrative interface. After the data type has been established for a personalization field, the type is available to preview documents not associated with an OLT.
Enhanced view of all mailings
This release introduces changes to the eMessage Mailings page that improve page response time and enable easier navigation through large numbers of mailings.
Previously, the eMessage Mailings page presented a continuous list of all mailings that had been created in your installation. Now, the list of mailings is paginated, with 20 mailings per page. You can sort the list by mailing name, document name, output list name, and mailing run date.
Enhanced alerts and notifications
The IBM email operations team has begun sending system alerts and notifications that display when you log in to the IBM Marketing Platform. System generated alerts inform you of changes in system status and appear automatically in a pop-up window when you access the system.
IBM provides notifications to inform you of changes that relate to actions that you have taken or pending actions by IBM that might affect your work. For example, you can read notifications that indicate that IBM has scheduled a planned maintenance shutdown.
This feature requires IBM eMessage version 9.0 or higher.
Progress indicator for save and publish
The eMessage Document Composer is enhanced in this release to include a status indicator in the Document Composer toolbar when you publish a communication. The status indicator lists the last time that the communication was published and when it was last saved. If there is an error, the status indicator displays a persistent warning and provides access to the relevant error message.
When you publish complex communications, the system displays the current state of the publication process as it completes the various publication steps. This progress indication provides clear feedback to indicate that publication is continuing and indicates when the communication has been published successfully. If you close a communication after you start to publish and return before publication is complete, the progress indicator continues to show the latest publication status.
Updated controls for A/B testing
The A/B testing interface has been upgraded to provide more test configuration options
- * The document name now provides a link that opens the communication that is referenced by the mailing in the Document Composer.
- * You can change the split evaluation order in the A/B test configuration. Controlling evaluation order gives you greater control over which email is sent to the broader audience as the winner of the A/B test, because in event of a tie, eMessage selects the first listed split as the winner.
This feature requires IBM eMessage version 9.0 or higher.
Email marketers can now add mailto: email addresses to communications with the embedded text editor
Previously, adding a mailto: address in a text block sometimes yielded unpredictable results. The Document Composer has been enhanced to resolve this issue. You can now add a mailto: address in a text block by using the link tool in the embedded editor to format the mailto: address. (RTC19006, emessage-6840, emessage-2750)
- January 15, 2013
IBM Campaign Version 9.0.0 includes updates to eMessage
When you install or upgrade to IBM Campaign Version 9.0.0, the installer includes eMessage files required to operate with Campaign 9.0.0. You must install or upgrade to Campaign 9.0.0 to use A/B testing, dashboard reports, and the latest link tracking and email bounce reports.
For more information about installing or upgrading to Campaign 9.0.0, see the IBM Campaign Version 9.0.0 Installation Guide.
eMessage introduces support for A/B testing
Sending a mailing as an A/B test gives you the ability to test different versions of your email message and automatically send the most effective version to your target mailing list.
To send a mailing as an A/B test, you reference different email documents (or different versions of the same document) to a mailing. When you run the test, the system randomly selects groups of recipients from the recipient list referenced by the mailing and sends a different message to each test group. You can configure the A/B test to include between 2 and 5 sample groups.
In the A/B test, you can compare how recipients in each sample group respond to different message layouts, content variations, or subject lines. You control the recipient sample size, the number and type of message variations, the criteria that are used to evaluate recipient responses, and how long the system waits before it evaluates the responses.
The system determines which version of the email best meets the specified success criteria and automatically sends that version to the remainder of the mailing list. The version that is sent to the rest of the list is called the "winner" of the A/B test.
eMessage provides the A/B Testing Performance Report to present evaluation results and to identify the winning version. Optionally, you can generate a Deliverability Report for each test version and for the test winner.
IBM Campaign introduces changes to flowcharts, including new browser requirements for Campaign Version 9.0.0
eMessage relies on flowcharts that you run in IBM Campaign to generate lists of email recipients. For this software release, the campaign flowchart workspace was redesigned to change flowchart look and feel and improve usability. The redesign includes changes to the appearance of flowchart and report components, including toolbars, dialog boxes, progress indicators, and related controls. The overall functionality is the same.
Internet Explorer 9.0 (32-bit) is the only supported browser for IBM Campaign 9.0.0 flowcharts. If you use Campaign Version 9.0.0 to generate email recipient lists (OLT), you must use Internet Explorer 9.0.
For an overview of the new and changed flowchart features, see the IBM Campaign User's Guide and the IBM Campaign Release Notes.
New pre-defined eMessage dashboard report portlets are now available for mailing and response results
Dashboards are configurable pages that display specific information for specific groups of users within your company.
The eMessage reports pack contains two pre-defined dashboard portlets that you can configure for your installation. The reports contain information related to the five most recent mailings, up to the previous day.
- Recent Email Bounce Responses: presents current results as a bar chart that illustrates up to 10 different types of email responses for the five most recent mailings, as of the previous day
- Recent Email Campaigns Sent: provides a summary view of your most recent mailing activity, including totals for message transmission, recipient responses, and email bounces for the five most recent mailings, as of the previous day
The eMessage dashboard portlets serve as condensed reports of recent mailing activity. The portlets are based on definitions provided by the IBM Cognos reports that are created for eMessage.
To configure an eMessage dashboard, you must install or upgrade to IBM Campaign Version 9.0.0 and install the eMessage 9.0.0 reports pack.
eMessage has updated its link tracking reports
The Detailed Link and Detailed Link by Cell reports have been updated for this release. They now present data to describe unique views of hosted landing pages, in addition to tracking link clicks on each page.
To view the updated link tracking reports, you must install or upgrade to IBM Campaign Version 9.0.0 and install the eMessage 9.0.0 reports pack.
eMessage has updated the Detailed Bounce Report
The Detailed Bounce Report is enhanced in this release to include in two charts that illustrate the relative number of various types of email bounces received for selected mailing instances. The report also contains a table that lists specific results for each bounce type and each mailing instance.
To view the updated Detailed Bounce report, you must install or upgrade to IBM Campaign Version 9.0.0 and install the eMessage 9.0.0 reports pack.
eMessage now supports Russian locales
The Russian language is now supported. For information about setting locale preferences, see the IBM Marketing Platform Administrator's Guide.
- November 2, 2012
Extra response records are no longer added to the eMessage system tables when a deliverability list is selected for a mailing run
A deliverability list is a group of test email accounts established by IBM in a specific geographical region or for a specific type of business. When you select a deliverability list and start the mailing, eMessage sends a copy of your message to each email account in the list.
Monitoring these test messages provides information about message transmission behavior and determines how various Internet Service Providers might process and respond to the email messages that you sent in the mailing. This information is used to generate a Deliverability Report for the mailing.
Previously, responses related to messages sent to deliverability list could be incorrectly written to the UCC_Response table as additional response rows. For example, accessing the sample email from the Diagnostics tab in a deliverability report generated unknown email responses that were recorded in the eMessage system tables. This issue is resolved through improved filtering of email responses that are received in connection with deliverability testing. (emessage-2651)
- September 28, 2012
New option for viewing email as a web page
The Document Composer introduces a widget that you can use to provide an option to view an email message as a web page. The option appears as a link in the email. When you add the option to view the email as a web page, eMessage automatically duplicates the email as a hosted landing page that displays when the recipient clicks the link. The system tracks the click as a landing page open in standard email tracking reports.
The existing hyperlink widget has been modified to provide this same view as web option.
The new widget supplements existing methods for providing a web page view that involved saving the email as a landing page and manually creating a link to the landing page.
Simpler upload of content that is used in email and landing pages
The editor for uploading images and HTML snippets to the Content Library has been streamlined. A preview of the content that you upload is now automatic. The new interface provides an HTML source code editor that you can use to edit HTML and text content.
The updated interface also indicates the Content Library folder where the content element is saved.
Improved ability to view and edit content added to email and landing pages
You can now preview and edit the content from inside an email or landing page communication. It is no longer necessary to leave the communication to search for the content in the Content Library to edit the content element or manage properties that are associated with the content. Now, you can locate content in the communication and use the new right-click Edit Asset option to display properties for the content and to edit HTML and text content.
New ways to access the Rules Spreadsheet
Personalization rules for the HTML and text versions of an email or landing page are now available on separate tabs in the Rules Spreadsheet. Previously, you accessed the rules for each version through a drop-down menu.
Personalization fields can now be embedded in hosted landing pages
HTML templates for hosted landing pages now support custom HTML tags for embedding personalization fields directly in the HTML code for the page. Previously, this feature was available only for personalized email. You can also embed personalization fields in the URL link parameters of hyperlinks that are contained in hosted landing pages.
Automatic updates to the list of available email domains
In an email communication, the email header provides a field that list the email domains currently registered for your hosted email account. When you add or retire an email domain that you registered with IBM, the Document Composer now automatically updates the list of domains from which you can choose when you create new messages. Changes do not affect messages that you created earlier until you republish the email message.
Added support for Post-Click Analytics and other link tracking for IBM-hosted landing pages
Hosted landing pages now support optional page tagging and click-through tracking using Post-click Analytics. Reports for post-click analysis now include results for clicks in hosted landing pages.
Hosted landing pages have been enhanced to also provide tracking data for opens and link clicks in standard link eMessage tracking reports, such as the Detailed Link report.
Automatic validation for hosted landing pages
eMessage now automatically validates the HTML code for hosted landing pages when you publish the page. Automatic validation can reveal potential problems when you preview the page and enable you to make timely corrections.
Unintended tag changes by the embedded HTML editor are corrected
The embedded HTML editor no longer adds or alters HTML tags for tables and paragraphs. (emessage-2453)
Incorrect bounce results are prevented
Extraneous bounce results related to deliverability monitoring are no longer passed to local eMessage system tables or included in reports. (emessage-2371)
Validation errors caused by special characters in display names are reduced
Display names in email headers now accept the use of special characters. (emessage-2160)
Repetition of advanced email scripts is eliminated
Multiple instances of advanced email scripts no longer repeat unpredictably when you add more than ten instances of advanced email scripts. (emessage-2600)
Displaying the wrong version of the online help before running a flowchart no longer occurs
The system now displays the correct version of the online help even if you have not yet run a flowchart in Campaign. (emessage-2553)
- August 31, 2012
Enhanced security roles and permissions
This release provides expanded and enhanced permissions to control user access to mailings, communications, and content. The expanded security structure also controls the ability of users to copy and move content and folders in the Content Library.
The new permissions are provided through the security structure available in the IBM Unica Marketing Platform. Security administrators already familiar with permissions, roles, and policies for Campaign will recognize new eMessage roles and expanded permissions within the Campaign security settings and the default Global security policy.
The new access controls require that you upgrade to IBM Unica eMessage 8.6.0, released in May 2012. The expanded permissions are fully compatible with earlier versions. Existing 8.6.0 environments can add the enhanced controls dynamically through your hosted email account.
For more information about configuring user access, see the IBM Unica eMessage Startup and Administrator's Guide.
New support for sending text messages to cell phone carriers with email addresses
You can now use eMessage to send SMS text marketing messages for delivery to email addresses to communicate with opt-in customers who leverage phone carrier domains. eMessage supports an SMS text message type through the same document design and messaging processing infrastructure it uses for composing and sending email.
To use this feature, you must provide a full email address for the mobile device. This feature does not accept mobile numbers, nor does it determine the domain or carrier. Not all carriers accept email for mobile phone delivery. Reporting is limited to the delivery of the email to the carrier, eMessage does not track and report opens, clicks or message responses. Mailers are responsible for satisfying all opt-out requests. Replies to SMS messages go directly to the mailer based on the From address that you specify in the SMS document on which the message is based.
Each SMS text marketing message sent applies towards your standard monthly or annual email volume. Support for SMS text marketing messaging through eMessage is available only on request. Contact the eMessage Email Account Services team at firstname.lastname@example.org for more information.
More visibility into how your customers view your messages
This release introduces the Cross-platform Profiler. The Cross-platform Profiler is a dynamic report made available through an integration of eMessage and IBM Email Optimization. It provides a detailed overview of how email recipients view the marketing email messages that you send and the devices that they use to open the email. This report gives you even more insight into how to shape your message to suit your customer.
The Cross-platform Profiler compares results for the top email viewing platforms, desktop email clients, mobile devices, social media, and internet browsers. Multiple charts illustrate comparisons and supplement detailed results presented for individual mailings or as trends over time periods up to a year. The Cross-platform Profiler does not provide viewing results for messages sent as transactional email.
Greater control over the appearance and behavior of images and links in email and landing pages
The Document Composer now enables the marketer to more easily configure HTML attributes to control the size and appearance of images, text links, and links applied to images. You can specify HTML attributes to more precisely control common link and image characteristics and behavior, such as ALT text and mouseover text, to quickly create engaging marketing messages.
The Personalization Rules editor no longer needs to be resized when the browser window size is reduced
Previously, the editor window size was proportional to the browser window size. Now, the editor size is independent of the size or resolution of the browser. (commedit-523)
Improved handling of non-ASCII characters
You can now include non-ASCII characters in personalization field names. (commedit-545)
Content files that contain non-ASCII characters in their file name now are saved correctly in the Content Library when you upload them as a compressed archive. The application used to compress the files must support UTF-8 or Latin1. (commedit-509)
Improved handling of special characters
Special characters in the body of text-only email templates, including commas and parentheses, now appear in the message when you preview the text-only email, and when you send the mailing. (commedit-624)
Commas in the email address display names and in personalization fields used in the address no longer cause a validation error when sending the mailing. (commedit-522, emessage-2159)
Improved validation and preview
When adding personalization fields to landing pages, improved validation and preview now helps to reduce errors during preview and saving. (commedit-402)
Better tracking of landing page links in text-only email
Links in text-only email messages to hosted landing pages are now tracked correctly. (emessage-2285)
- May 30, 2012
IBM Unica eMessage introduces the following features as part of the latest release of the on-premise products in the IBM Enterprise Marketing Management suite. Several of the new eMessage features require require installation or upgrade to the on-premise software being made available today for electronic delivery.
eMessage integrates with IBM Coremetrics to support post-click analytics
Integrating eMessage with IBM Coremetrics is now available upon request from IBM. By integrating eMessage with IBM Coremetrics, you can now identify website traffic that starts when your customers click links in your marketing email. When this feature is enabled for your account, eMessage modifies email links to provide additional link parameters to IBM Coremetrics to support reports that describe and track email-initiated activity. You must apply IBM Coremetrics tags to your web pages to use this new feature.
The link modifications provided by eMessage identify specific email campaigns and individual email recipients. The additional information allows you to take advantage of integration between IBM Coremetrics and IBM Unica Campaign to retarget selected individuals for follow-up campaigns. For example, you might retarget visitors that abandoned a shopping cart or did not complete a rewards card registration process.
If you configure the optional single sign-on feature being introduced in this release, you can quickly access IBM Coremetrics through a link in the IBM Unica Marketing Platform interface. You can also incorporate IBM Coremetrics analytic results into dashboard reports for easy access to post-click analysis of email-related website activity.
To use single sign-on and the integration between IBM Coremetrics and Campaign, you must upgrade to version 8.6.0 for Platform and Campaign. Post-click analytics through IBM Coremetrics involves additional charges and implementation work with IBM. Existing IBM Coremetrics customers can enable this feature with no additional licensing costs. Contact your IBM representative for details.
Link tracking reports include hosted landing page links
eMessage has expanded link tracking to include links on hosted landing pages. Previously, eMessage captured tracking data only for links in email messages and saved the response data in the eMessage system tables within the local Campaign schema. Now, eMessage also saves tracking data for landing pages links in the eMessage system tables so that it is available for reports and analysis.
The Detailed Link and Detailed Link by Cell reports are substantially modified to include landing page link response data. The reports present the tracking data for email links and landing page links separately. The new reports are multi-level reports that allow you to drill down on specific mailings, landing pages, and individual links to view progressively more detailed information.
To access the new reports, you must upgrade to version 8.6.0 for Marketing Platform and Campaign. Review the IBM Unica Marketing Enterprise Products Recommended Software Environments and Minimum System Requirements guide to determine if you must upgrade other applications in your local environment.
New graphical editor provides easier definition of conditional content rules
With this release, the eMessage Document Composer introduces a graphical editor for defining rules to control conditional content in email and landing pages. Previously, the Document Composer provided only a text editor for defining conditional content rules.
The text editor has been enhanced to support parenthetical expressions to create more sophisticated rules.
The graphical rule editor provides various controls to select personalization fields, numerical and text values, and operators to build the rules you need. The graphical interface provides controls to create groups of expressions (analogous to parentheses in the text view) and arrange the groups in a nested hierarchy up to three levels deep. The graphical editor also supports drag-and-drop editing to rapidly create or restructure rules as needed.
eMessage supports conditional email subject lines
You can now define conditional subject lines to present different subject lines to different groups of email recipients within the same mailing. Updates to the eMessage Document Composer being introduced with this release allow you to define multiple versions of the email subject line and display them conditionally, based on personalization rules. Using conditional subject lines gives you better control over how your message appears in the email inbox of your target recipients.
Previously, you could define only a single email subject line and make changes only in the email header. Now, you can create multiple subject lines and define email subject lines either directly in the email header or in the Rules Spreadsheet. In the header and the spreadsheet, you can access either a text-based rule editor or a graphical rule editor to define personalization rules.
With the introduction of multiple subject line editing in the Rules Spreadsheet, you can now create and manage conditional subject lines and conditional content in the email with a single interface.
Mailing scheduler provides improved scheduling flexibility and precision
You can now schedule multiple mailing runs based on a single scheduled run of the flowchart that defines the recipient list for the mailing. Scheduling mailing runs after a flowchart run helps to ensure that the recipient list and email personalizations are based on the freshest data available.
You can now schedule mailings to run to the nearest minute. Previously, you could schedule mailings to run to the nearest 30 minutes. To schedule mailings to the nearest minute, you must upgrade to version 8.6.0 for Marketing Platform and Campaign.
Message Design Report is enhanced to preview how email links appear on social networking sites
The Message Design Report now includes the Social Preview tab. If your email marketing strategy includes appealing to customers through social networking, the Social Preview tab can be an invaluable tool for optimizing your social networking image.
The Social Preview tab evaluates the targets of your email links for key metrics used by social networks so that you can see how the links appear when viewed in social networks like Facebook, Twitter, and LinkedIn. For example, you can see how a link to a new landing page might appear when your customers share the link on their Facebook pages.
The Social Preview tab also allows you to see which social network links you include in the email and determine if the email subject line fits within the character limits that some social networks impose. This can make it easier for your customers to see and discuss your latest promotions through networks like Twitter.
New method to identify email and landingpage templates in the Content Library
Updates to the Content Library give you a new way to clearly distinguish email and landing page templates from other HTML content.
In the Content Library, you can now select the Is Template option to clearly identify HTML files that are used as templates to define email and landing page layout. Marking HTML files as templates allows you to visually identify templates in the file hierarchy and allows the eMessage content selector to present choices according to whether you are selecting a template or ordinary HTML content.
This update of the Content Library is fully backwards-compatible with previously uploaded files. eMessage initially defines the content type for existing HTML and XML content as unknown. All other types of files (for example, .txt and image files) are considered content. To enable the eMessage content selector to filter HTML and XML files by type, you must manually select the Is Template option for each HTML or XML file used as a template. When you upload multiple files as part of a compressed archive, you can mark the files as templates, content, or a combination of both. The best practice is to upload files of similar content type as separate archives or individual files.
- February 15, 2012
IBM has made major changes to the Document Composer
Now, when you open an email or landing page for editing, you’ll see…
- Improvements to help you better identify and manage personalized content in your email and landing pages
- An enhanced personalization rule editor to help you quickly define rules for displaying personalized content to your target audience
- A new interface that lets you manage all of the rules in a document from a single spreadsheet view
- A new WYSIWYG text editor with faster, easier edits to HTML email, landing pages, and templates
- Improved rendering of HTML content
- Greatly expanded keyboard navigation
- Drag-and-drop within the Content Library folders
Currently, the new Document Composer is available in development accounts only. We anticipate enabling it for Production accounts in several weeks, after you have had an opportunity to become familiar with the new capabilities. IBM strongly recommends that you test all of your email and landing pages in the new Document Composer and that all users be given an opportunity to work with the new features. Your feedback on new eMessage Document Composer is most welcome. Please report any observations or issues to the eMessage Email Account Services team at email@example.com.
Enhancements to the Transaction Mailing Service to support using attachments and embedded images
This update to IBM Unica eMessage introduces significant updates to the Transactional Mailing Service (TMS), including a new WSDL to integrate your local transaction systems with the enhanced TMS.
New for the eMessage TMS is support for including attachments with transactional email. Also new with this update to the TMS is support for dynamic transactional images. Dynamic transactional images are embedded in the body of the email and are personalized for each recipient. A common example of using these individualized images involves embedding ticket barcodes or QR codes in a transactional email message.
For more information, see the IBM Unica eMessage Transactional Email Administration Guide.
Improved recognition of unsubscribe requests
When processing inbound email responses, eMessage now expands the set of keywords it looks for as indicators of an unsubscribe request. previously, eMessage examined only the email subject line. Now, eMessage also examines the first few lines of the incoming email for keywords often associated with unsubscribe requests. If eMessage encounters an incoming message that contains one of the keywords on a line by itself, it adds the sending address to a suppression list to ensure that future emails are not sent.
eMessage can now automatically forward unrecognized email to a customer-specified and monitored mailbox
eMessage can now forward inbound email messages that do not match known response categories and forward them to a customer-specified mailbox for closer examination. This reduces the potential for dropping incoming messages. You must specify the destination mailbox and designate IBM as a safe sender to the mailbox.
This feature is available upon request. To request this capability, contact the Email Account Services team at firstname.lastname@example.org.
eMessage now supports drag-and-drop folder and file management in the Content Library
You can now manage the folder hierarchy in the Content Library by dragging content elements and folders.
(INC63703, INC64230, INC63676)
Improved mailing consistency when constant personalization fields do not have explicit values.
You no longer need to explicitly specify empty strings for undefined constant personalization fields to send a mailing.
Background colors in email messages now appear consistently in edit and preview.
Previously, when you defined a custom background color using an inline style, the color did not appear in document previews. Now, custom colors display in previews correctly.
Improved handling of potential duplicate documents
The system now avoids creating duplicate records for the same document used in two mailings.
eMessage now clearly identifies the last time a document was published
The publication date and time appears in the upper-left corner of the Preview window.
Improved handling of multiple line-breaks in droppable content
You can now add multiple line-breaks to content edited in the Content Library, such as text blocks or snippets.
eMessage displays error messages according to your locale
If you configure your locale settings to a locale that eMessage supports, eMessage now displays error messages in the appropriate language.
Improved processing of variations within trackable links
eMessage has enhanced link processing to account for wider variation in link contents, structure, and placement. This helps ensure consistent link tracking.
Better management of session timeouts
Previously, if your eMessage session timed out due to inactivity, you were required to close the browser and log back in to IBM Unica Marketing. Now, after a system timeout, the system returns you directly to the suite login page.
Improved processing of personalization fields in links
Link processing has been enhanced to resolve intermittent problems related to personalization fields in links.
- November 7, 2011
Updated email client previews for Blackberry and Android OS in the Message Viewer report
IBM has updated the previews for Blackberry HTML and Android OS 2.2 in the eMessage Message Viewer report. For Blackberry, the updated report provides the text and HTML views, representing the legacy and current rendering capabilities. Upgraded views for Android keep pace with the Android 2.2 changes and continue to reflect how your message appears to customers on devices that run the latest Android software.
- October 28, 2011
Improved handling of HTML snippets dropped into hosted landing pages
IBM Unica eMessage has improved how it displays HTML snippets added to landing pages through droppable zones, including text, images, personalization fields, and referenced content. (INC69492, INC69879, eMessage-1729 )
Update to the mailing interface for transactional email only
This eMessage update includes a change to the mailing validation screen that eMessage displays when you enable a mailing for transactional email. The updated screen includes a new field where you can enter the number of attachments included with the transactional email message.
This change has been introduced in advance of a pending enhancement to transactional email messaging. At this time, do not change the default value of 0 attachments.
- August 5, 2011
New method to label and reference content for email and landing pages
In the eMessage Document Composer, you can now assign a unique alpha-numeric label (referred to as a Content Library Reference Label) to any content element created in the Content Library. In addition, IBM Unica eMessage now supports embedding references to content reference labels anywhere in the HTML code for templates and HTML snippets as a way to add content to email and landing pages.
To provide the means to refer to content reference labels, eMessage introduces a new custom HTML tag: UAEreferenceLabel. This tag takes a content reference label as an attribute. When you preview or publish a document that includes this tag, eMessage replaces the tag with the referenced content.
Using content reference labels provides the following benefits.
- Simplifies document composition
- Makes it easier to find and manage content elements in the Content Library
- Helps you to maintain consistency across multiple documents
- Provides new options for working with advanced scripts for email
This new method for labeling content and adding it to email and landing pages by reference complements the current method of using widgets to add content to droppable areas configured in templates.
Enhanced link tracking available by adding custom URL parameters
eMessage now supports adding custom URL parameters to links contained in your marketing email messages as a way to provide additional link click data. You can use this additional data for various purposes. For example, you can configure web analytic tools to recognize and track the added parameters to better attribute website activity to specific email marketing campaigns.
To enable this feature, you must tell IBM the specific URL parameters that you want to add to links. You must also change a setting in the local eMessage configuration properties. You can specify static text or personalization fields as an additional link URL.
After you enable this feature, eMessage automatically adds the specified URL parameters to every link in all standard mailings. You can also indicate specific URLs that should not receive additional parameters or specify that you want to use additional URL parameters only for test mailings.
This feature is available upon request to IBM and is specific to each hosted email account. Contact the IBM Unica Email Account Services team at email@example.com for details. (Not currently available for transactional email)
Enhanced contact data available by tracking specific personalization fields
To supplement contact data already collected by eMessage for each mailing run, you can now request that IBM track specific personalization fields in order to generate additional recipient-level contact tracking data for each mailing you send. This gives you the ability to collect data optimized for your specific marketing and analytic requirements.
After enabling this feature, eMessage records the additional contact tracking data in the eMessage system tables maintained in your local environment each time you run a standard mailing. You can then query the system tables to access the tracking data.
This feature is available upon request to IBM and is specific to each hosted email account. Contact the IBM Unica Email Account Services team at firstname.lastname@example.org for details. (Not currently available for transactional email)
Enhanced ability to track multiple Audience IDs
If the campaign associated with a mailing contains multiple audienceID values, eMessage can now record all audienceID tracking results separately in the local eMessage system tables in the UCC_EnvelopeAttr table.
This feature is available upon request to IBM and is specific to each hosted email account. Contact the IBM Unica Email Account Services team at email@example.com for details.
eMessage supports scheduling mailings with Microsoft Internet Explorer version 6
Although IBM officially dropped support for Internet Explorer 6 with the release of IBM Unica Campaign 8.5.0, eMessage now allows you to schedule mailings when accessing the scheduling interface using Internet Explorer 6. (INC67601)
Improved classification of undeliverable email
eMessage now more accurately identifies temporary delivery problems to invalid email addresses to avoid incorrectly suppressing email (INC67389)
Deliverability information is now available for email messages that contain nested conditional content
You can now generate a deliverability report for mailings that reference email documents that include advanced email scripting to produce nested conditional content in the email message. (eMessage-1594)
Removed mailing configuration restrictions associated with documents that contain nested conditional content and dimension tables
Now, if your mailing involves a document that contains nested conditional content and a dimension table, you no longer need to be sure to add the OLT to the mailing before you add the document. (eMessage-1606)
Improved handling of personalization fields added to hyperlinks
Previously, if the values of personalization fields added to links contained spaces or special characters, the link sometimes did not resolve correctly. eMessage has now improved processing of such links so that they display inemail messages as expected. (eMessage-1603)
More consistent mailing performance when processing mailings that include nested conditional content
eMessage now more consistently processes mailings that specify a deliverability list and reference a document that includes nested conditional content. (eMessage-1599)
Improved processing of errors related to data type comparisons in personalization rules
eMessage has improved how it handles errors that result from personalization rules that compare numerical values if one of the values specified in the rule is not a number. Now, eMessage detects and reports the problem when you attempt to preview or send the mailing. (eMessage-1591)
- June 24, 2011
Improved message response filtering to prevent extraneous log entries in the RCT log
eMessage has enhanced message response filtering to help ensure that log entries caused by internal IBM testing to improve email delivery are not mistakenly downloaded by the RCT. (INC62926)
Improved handling of special German characters
eMessage has improved the consistency with which it displays certain German characters associated with an OLT. (INC64626)
Improved behavior when saving a new document
When you create a new email document, eMessage no longer displays an error when you select Save As instead of Save Changes. (INC66339)
- June 7, 2011
This description of new features and changes for IBM Unica eMessage coincides with the 8.5.0 release of several IBM Unica Marketing products, including IBM Unica Platform and IBM Unica Campaign.
IBM Unica eMessage is now included in every new IBM Unica Campaign installation
IBM Unica Campaign 8.5.0 is now available for new installations. Starting with the release of IBM Unica Campaign 8.5.0, locally installed eMessage components and tables are automatically installed during the Campaign installation process. This means that every new instance of Campaign is now “hosted email ready”. You do not have to install eMessage software, system tables, or the eMessage report pack separately.
For more information about installing eMessage with Campaign, see the IBM Unica Campaign Installation Guide.
Automatic upgrade to the latest eMessage software when you upgrade to Campaign 8.5.0
Upgrade to IBM Unica Campaign 8.5.0 is now available. Starting with the 8.5.0 release, when you upgrade your current Campaign 8.x installation, the IBM Unica Marketing installer automatically upgrades your eMessage 8.x installation, if present. During the upgrade, the installer moves the existing eMessage file directory and recreates it as a sub-directory to the Campaign directory within the IBM Unica Marketing installation.
For more information about how to upgrade your current eMessage installation by upgrading Campaign, see the IBM Unica Campaign Installation Guide.
eMessage uses the IBM Unica scheduler to now offer two ways to schedule a mailing
- Schedule a mailing to run immediately after a scheduled run of a flowchart in IBM Unica Campaign - select this option to use up-to-date recipient data in your email messages.
- Schedule a run of the mailing only - this option increases your scheduling flexibility because it does not depend on a flowchart run.
These scheduling options have been available previously to eMessage users that have installed IBM Unica eMessage patch 188.8.131.52. Now, these scheduled mailing options are available in all eMessage installations that upgrade to IBM Unica Campaign 8.5.0.
New method to connect to hosted email services through an implicit FTP connection
When you install or upgrade to IBM Unica Campaign 8.5.0, the eMessage Recipient List Uploader (RLU) is modified to support uploading email recipient data using implicit FTP, also known as FTPS. Servers in IBM Unica Hosted Services listen for these upload requests on Port 990.
For more information about how to enable data upload using implicit FTP, see the IBM Unica eMessage Startup and Administrator's Guide.
In conjunction with the release of Campaign 8.5.0, IBM Unica eMessage supports the following languages
- Brazilian Portuguese
- Simplified Chinese - including support for GB18030
New documentation available for eMessage
The key elements of the IBM Unica eMessage Installation Guide have been incorporated into the IBM Unica Campaign Installation Guide.
The IBM Unica eMessage Startup and Administrator's Guide has been introduced to describe how to configure eMessage after you purchase a hosted email subsciption. This guide also describes how to maintain and monitor locally installed eMessage components. This information now also appears in the online help.
The IBM Unica eMessage Transactional Email Administrator's Guide provides administrators with the information required to support transactional emails sent using eMessage.
Improved handling of user configuration issues
eMessage now allows users to log in and continue working, even if a first and last name has not been configured for the user. Previously, if you were using Oracle, the system generated an error and prevented you from continuing if the login user was not configured with a first name or last name. (INC56603)
Cutting an eMessage process from a flowchart now removes the associated Output List Table
Cutting an eMessage process from a flowchart now has the same effect as deleting the process. The associated OLT is removed from the local and hosted databases. If you subsequently paste the eMessage process into another flowchart, you must configure a new OLT. (INC60427)
The eMessage RCT no longer requires a restart if the local database fails or is restarted
If the local database becomes unresponsive, the RCT places incoming response data in a queue. When communication with the database is restored, the RCT downloads the accumulated responses. Previously, this required a restart of the RCT. Now the RCT continues to run but stores response data in the hosted environment until it can download. (INC62322)
Improved mailing interface behavior when saving and publishing a document
Improved internal encoding now avoids displaying misleading error messages that appeared in the Campaign web log. This prevents giving the individual attempting to save and publish a document the mistaken impression that the save operation never completes or that the publishing request failed. (INC64977)
Improved ability to consistently display email recipient information
eMessage has improved how it establishes internal connections to the system tables database. To help ensure proper operation, when configuring eMessage, the systemTables category in Configuration must point to the Campaign schema. (INC58818)
The RCT no longer needs to be manually restarted when it encounters an error in contact data
When eMessage encounters errors while processing contact data, it reports errors to the RCT but improved error handling allows eMessage to fix corrupted files without requiring a restart of the RCT. After the error, the RCT recovers and continues to operate normally.(eMessage-627)
Improved handling of international characters in user-defined names for objects in eMessage
Improvements in temporary tables used to process recipient list data enable eMessage to correctly recognize and process international characters (such as GB18030 characters) in names assigned by users to objects such as personalization fields and campaign names. (eMessage-1314)
You can now configure eMessage to track and distinguish individual responses to personalized, conditional links in email messages
When configured to do so, eMessage can create a separate record for each response to every personalized link in every email message sent. Depending on the size of your mailings and the number of mailings run, this can result in large amounts of data in your local eMessage system tables.
To enable this capability, you must consult with IBM to set the appropriate configuration parameters in IBM Unica Hosted Services and the corresponding parameters in your local Unica Marketing installation.(eMessage-634)
For scheduled mailings, eMessage now uses the time according to the server on which the IBM Unica Platform is installed
If you install the IBM Unica Platform on a server that is in a different time zone from the server on which you install IBM Unica Campaign, eMessage uses the time on the Platform server for scheduling mailings. (eMessage-1160)
- April 15, 2011
This release of Unica eMessage refines a number of previously released enhancements and incorporates feedback contributed by eMessage users.
Unica eMessage allows adding multiple text blocks to droppable zones defined in a document
You can now drop one or more text blocks into a droppable zone defined in a template. Unica eMessage no longer deletes a text block in a droppable zone when you add another text block to the same zone. (INC64312)
Links with multiple URL parameters display properly in text-only email
Now, when you add a URL that contains multiple parameters and embedded personalization fields, the link displays correctly in the eMessage Document Composer and in Preview. (INC62101)
Text-only email preserves spacing defined in manually generated text-only templates
Unica eMessage now accurately replicates spacing and indents defined in manually generated text-only templates, in addition to text templates that it auto-generates from HTML templates. (INC64003)
Unica eMessage does not apply global email suppression to test mailings that override OLT settings
When you perform a mailing test run, you can specify email addresses that override the OLT referenced by the mailing. In some cases, an override email address in a test mailing run can trigger global email suppression rules. In these situations, the suppression rules can inadvertently block test mailing runs.
Unica eMessage no longer applies global email suppression rules when you specify email addresses as part of a mailing test run. (INC62853)
Hidden characters in email templates no longer prevent message preview
Some text editors automatically insert hidden characters into HTML documents used as email templates. The message preview function in Unica eMessage now displays correctly despite the presence of such stray characters. (INC56397)
Unica eMessage validates HTML templates that contain CDATA comments
Unica eMessage no longer prevents validation if the document contains CDATA sections. (INC62377)
Unica eMessage preserves content assignments to droppable areas when replacing an auto-generated text template
When you auto-generate a text-only version of an email from the HTML version, replacing the auto-generated template with an identical manually generated template no longer eliminates the droppable zone content assignments in the text version. The IDs of the droppable zones in the manually generated template must be identical to those in the auto-generated template. (INC62855)
Visitors to landing pages generated using Unica eMessage do not see default page tags
Default page tag text no longer appears when you open a landing page. (INC63360)
- March 25, 2011
New user interface for creating personalized email and hosted landing pages
The IBM Unica eMessage Document Composer is completely redesigned for improved content management, navigation, and ease of use.
Here are a few of the major enhancements.
- Fully updated controls for creating and managing email and landing pages
- Enhanced navigation
- Nested folders for email and landing pages
- Drag and drop management for email and landing page documents
- Simplified tools for creating conditional content
- Improved search capability, including the ability to save search results
When you open the new eMessage Document Composer for the first time, email and landing page documents that you created previously now appear in two folders on the Communications tab.You can create a new folder structure and drag your documents from these default folders into new folders.
Improved landing page processing
The Document Composer has improved the process by which it registers landing pages in the eMessage system tables in order to avoid exceptions when running a mailing that references a document with links to the pages. (INC62807)
Improved processing of personalization fields
Mismatches between the case of personalization fields as they are defined in the OLT and in the eMessage document no longer generate an error during mailing. (INC61986)
Expanded HTML support for centered content
The new eMessage Document Composer supports including the HTML code in eMessage documents. Documents containing this tag now render correctly. (INC61268, INC62479)
- February 18, 2011
Update to the link used to schedule mailings
If you have not installed Unica eMessage patch 184.108.40.206, the link on the mailing tab that is used to create a scheduled mailing is now labeled Enable Scheduling. The link to disable scheduling has changed to Disable Scheduling. The workflow and procedures for scheduling a mailing run have not changed.
Improved mailing tab does not display the Test Send Unique Permutations link unless this option is enabled
You cannot use the Test Send Unique Permutations link to test a mailing's unique conditional content permutations unless Unica has configured a default test distribution for your account. To avoid possible confusion, this option no longer displays on the mailing tab if you have not requested a default test distribution. (INC56179)
Improved error handling avoids certain email preview problems
Previewing email messages is improved because Unica eMessage now performs additional processing to compensate for poorly formed HTML tags in the template. (EMESSAGE-1032)
Better handling of encoded characters in email display names
You can now use encoded characters in display names that you enter in the email address field. For example, certain Nordic characters no longer pose a problem. (INC61421)
- February 11, 2011
Unica eMessage patch 220.127.116.11 is now available
This patch includes software updates for your local Unica eMessage installation that work in conjunction with Unica Marketing Platform to support expanded options for scheduled mailing runs.
New options for scheduling mailings
Unica eMessage now offers you two ways to schedule a mailing.
- Schedule a mailing to run immediately after a scheduled run of a flowchart
Select this option to use up-to-date recipient data in your email messages. When you schedule a mailing to run immediately after running the flowchart that created the recipient list, your messages will reflect the most current recipient data available.
- Schedule a run of the mailing only
Select this option to increase your scheduling flexibility and reduce demand on system resources.
You must install Unica eMessage patch 18.104.22.168 to take advantage of these new scheduling options.
- February 4, 2011
Expanded set of JDBC data types supported for creating recipient lists
Unica eMessage supports over a dozen different JDBC data types for use in recipient lists. See the Unica eMessage Use's Guide for a complete list of supported JDBC data types. (INC59086, INC59161)
Unica eMessage now supports selecting a deliverability list when the recipient list contains date and time information
When you design a recipient list that includes dates or times taken from your datamart, you can now run a mailing that generates data for the Message Deliverability report to confirm inbox delivery performance. (INC59431)
More flexibility when composing conditional content
When defining conditional content, you can now use the = operator to indicate equivalence, in addition to the = = operator. (INC56229)
For example, no longer displays an error message if you define a conditional expression like
<-CustomerCode-> = <100> OR <-CustomerCode-> = <200>.
Added support for using the pipe ( | ) or backslash ( \ ) characters in link display text
Unica eMessage now allows you to use the | or \ characters as separators in link display text. Using these characters no longer generates an error that prevents download of response data. (INC60070)
Link on the mailing tab to schedule a mailing has changed
On the mailing tab, the link to schedule a mailing has changed to Enable Flowchart and Mailing Schedule. The link to disable scheduling has changed to Disable Flowchart and Mailing Schedule. The workflow and procedures for scheduling a mailing run have not changed.
- November 19, 2010
Added support for non-English locales
The Unica eMessage interface and documentation are now available in French, German, and Spanish, in addition to English.
The interface and accompanying documentation automatically display in accordance with the system and user settings for default region, as described in the Unica Marketing Platform Administrator's Guide and the Unica Campaign Administrator's Guide.
You must be using Unica eMessage version 8.1.0 or higher to view the user interface in a non-English language.
Link and image URLs now display your email marketing domain
Now, when email recipients hover over links and images in your email, they see a URL that contains your email marketing domain name instead of seeing a generic URL pointing to Unica's hosted email environment. This is sometimes referred to as a branded URL. Using branded URLs allows you to better promote your brand and can enhance your email deliverability.
When you run a mailing, Unica eMessage automatically modifies link and image URLs in your email to include the email marketing domain that you selected as the From domain in the email header. You can select any of the email marketing domains that Unica has created for you.
For more information about how to display your marketing email domain in links and images, see the Unica eMessage User'Guide.
Deliverability reports are now available for scheduled mailings
Previously, deliverability reports were available only for standard mailings. Now, you can also select a deliverability list when you schedule a mailing. After the mailing runs as scheduled, you can review deliverability statistics by generating a Deliverability Monitoring report based on the deliverability list you selected.
Support added for personalization fields in the Bcc field
Unica eMessage now allows you to add personalization fields in the Bcc field of the email header to provide expanded flexibility when addressing marketing email.
Entering an address in the Bcc field is optional. Unica recommends that you use extreme care when entering any email address in the Bcc field, including those provided by personalization fields. Depending on the size of your mailing and how you enter an address for blind copies, the mailbox that you specify could receive a very large volume of incoming email messages.
For example, if you enter a static email address, a mailbox that you specify for blind copies receives a copy of every message that you send in the mailing. If you enter a Bcc address using a personalization field, Unica eMessage sends a copy of the email only for recipient records that contain a value for the personalization field you entered.
For more information about entering email addresses in the Bcc field, see the Unica eMessage User's Guide.
- Unica eMessage has enabled support for the nvarchar data type in output list tables (OLT)
- For more consistent rendering in a wider range o f email clients, the system now adds a space between hyperlinks and the square brackets used to wrap the link.
- Improved handling by the hosted email environment of bad or poorly formed information from JDBC drivers in the local network environment.
- Preview now renders content added using droppable tags that contain return characters.
- Improved error messages provide more information when an improperly formed document causes a mailing to fail.
- Improved document preview when the document is not associated with an OLT through a mailing.
- Additional tracked contact personalization fields can be used if the appropriate configurations are set in the hosted email environment.
- When auto-generating text email from an HTML template, Unica eMessage better coordinates rendering of the two versions to avoid errors when previewing the results.
- October 22, 2010
Powerful new scripting language for email
Unica eMessage advanced scripting for email is a template-based scripting language that you can use to create new ways to enhance and personalize HTML and text-only email.
You can use advanced scripting to design sophisticated scripts that leverage the customer demographic data and history available in your datamart. You can then add the script directly to the HTML code of an email template. When you execute a mailing that uses the modified template, the script output displays seamlessly in the body of the email.
Consider what you can do with Unica eMessage advanced scripting for email, described below.
- Create data tables to create personalized lists in email
Now you can pack more personalized information, incentives, and links into your outbound marketing email through Unica eMessage than ever before. Previously, your email templates could display single values through personalization fields. With the introduction of advanced scripting for email, you can now create lists of values that are uniquely customized for each message recipient and formatted to display in your email message. For example, you can add customer-specific lists like the following.
- Recent account transactions
- Stores in the email recipient's geographical area
- Flights available for the recipient's selected departure date
- List of items shipped
Using recipient-specific data tables gives you a new way to provide your customers with a full range of information and options in a single, targeted message.
- Enhanced support for creating nested conditions
Unica eMessage's new advanced scripting for email allows you to define a fine-grained hierarchy of multiple conditions to create sophisticated email with a very high degree of personalization. You can now create a single script that targets highly diverse groups of customers and yet delivers messages that address the specific interests of each person on the list.
Advanced scripting for email complements the personalization and presentation tools already available in the eMessage Document Composer. You can add scripts to your existing email templates and add them to new ones that you create. For more information about advanced scripting for email, see the Unica eMessage User's Guide, available on Unica Customer Central.
You must be using Unica eMessage version 8.2.0 to use advanced scripting for email.
Defect Fixes and Known Issues
- In email and landing page templates, HTML elements that contain the droppable class attribute may not display properly when viewed in the eMessage Document Composer preview if the element tag contains return characters. To work around this issue, remove return characters from all droppable elements in email and landing page templates.
- Changing the display name of the personalization field defined for the key field connecting a dimension table to a base table causes an error when you run the flowchart.
Unica has resolved the following defects.
- A null value in user lastName field caused an error when accessing eMessage mailings or documents.
- Duplicate contact were found in the outgoing contact directory.
- Duplicate cell code contact attributes were written into tracking tables.
- Mailings failed to send because global suppressions failed.
- Using all uppercase letters to name a personalization field was causing an error during mailing execution
- Using pipe characters in audience IDs truncated entries in the UCC_Envelope table
- Pausing a mailing took too long when the mailing queue was full.
- Poor error message when document preview failed because the data type of the field is unknown.
- September 20, 2010
Upgrade to Unica eMessage 8.2.0 is available
After you download Unica eMessage 8.2.0, the Unica installer can automatically upgrade Unica eMessage 8.0.0 or 8.1.0 components currently installed in your local network to Unica eMessage 8.2.0.
When you upgrade to Unica eMessage 8.2.0, you can take advantage of the following new features.
Enhanced personalization field management
The Unica eMessage interface has been expanded to include the eMessage Settings page. From this page, you can now view the entire list of personalization fields available for use in email messages, landing pages, and online forms. This enables you to view and modify personalization field properties for your entire Unica eMessage installation in one place.
New personalization field for greater editing flexibility
You can now define constant personalization fields for use in Unica eMessage documents and mailings. Constant personalization fields allow you define small amounts of static text for a mailing without having to alter a template or run a flowchart to update the output list table. The new constant personalization fields are ideal for adding promotional codes and other information that must appear in every email sent as part of a mailing, but that you need to be free to change between mailings.
Improved ability to specify email address in a Campaign flowchart
The eMessage process has been updated with a checkbox to clearly specify a single personalization field to provide the message recipient's email address.
Now, when you create a recipient list using the eMessage process in a Unica Campaign flowchart, you must explicitly specify which personalization field represented in the Output List Table should be used to provide email address information from your marketing database.
Expanded eMessage database schema
The Unica eMessage schema that resides in your local environment has been updated in version 8.2.0 to include new tables and fields to support additional Unica eMessage features that will become available in the near future through Unica Hosted Services.
- August 13, 2010
Enhanced support for creating and sending text-based email
You can now use the eMessage Document Composer to automatically generate text-based email based on an existing HTML template. You can also upload a separate text-only email template.
To customize your text email, use the Document Composer's drag-and-drop interface to modify the text-only content quickly. You can edit the HTML and text versions of your email independently. Use Preview to see the changes in either version.
Updated mailing tab
The latest update to the Unica eMessage mailing tab provides an expanded set of content type options to send text-based email, HTML email, or both.
New email client previews available in the Message Viewer report
Unica has updated the collection of email previews it provides in the Message Viewer report. This report lets you see what your customers see when they open your email in the latest desktop and mobile email clients.
The new preview list now includes popular desktop email clients like Lotus Notes and Microsoft Outlook (2003, 2007, and 2010).
The updated list also includes the mobile email clients Android, iPad, Palm Pre, and Symbian, so that now you can predict how your message will appear to your customers when they are on the move.
New domains established to enhance support for transactional email
Unica has established new email domains reserved for processing transactional email messages.
To process transactional email through Unica's North American data center, configure a connection to tms-em-us.unicaondemand.com.
To process transactional email through Unica's data center in the United Kingdom, configure a connection to tms-em-eu.unicaondemand.com.
- July 9, 2010
Enhanced deliverability reporting built around mailing list content
When you run a Deliverability Monitoring report for a mailing, Unica eMessage now automatically provides a list of the specific ISPs that will process the email associated with the mailing, as indicated by the email domains specified in your mailing list. The Deliverability Monitoring report prominently displays summary and detailed deliverability results for these selected ISPs, including a ranking of the relative proportion of the email processed by each provider.
Focusing the report primarily on email domains in your mailing list more accurately reflects your success at delivering your marketing message to your target audience. The changes in the report also make it easier to identify which ISPs handle your marketing email and to optimize your email messages and mailing strategies to accommodate them.
The eMessage Analytics page has been simplified
Because Unica has updated how it manages deliverability events associated with the Deliverability Monitoring and Message Viewer reports, the eMessage Analytics page no longer displays a count of the deliverability events that you generate because they are no longer relevant.
Improved mailing performance and availability
Unica has made a number of infrastructure improvements to improve mailing performance and system availability.
- May 24, 2010
Support for defining personalization fields in HTML templates
Unica eMessage now allows you to add personalization fields to the HTML templates used to create personalized email or landing pages. You can add a personalization field anywhere in the template, including hyperlinks and image links. Personalization fields added to an HTML template are available in every email message or landing page created with the template.
Deliverability Monitoring reports are now available for test mailings
You can now run Deliverability Monitoring reports for test mailings, just as you can for production mailings. Reviewing a Deliverability Monitoring report for a test run of your mailing often reveals problems that might prevent your message from reaching your customer's inbox - in time to make changes to correct the problem.
Deliverability Monitoring and Message Preview reports can now be saved indefinitely
You can now save individual Deliverability Monitoring and Message Preview reports beyond the default 60 day retention period. The reports interface provides a lock that you must set in order to prevent the system from purging the report automatically. You must lock each report individually.
Larger selection of deliverability lists is now available for use with production and test mailings
Unica eMessage has added the B2B, Canada-Americas, and APAC deliverability lists to the selection of deliverability lists available when you execute a production or test mailing. This provides global email marketers with better predictions of inbox delivery in markets around the world.
New European data center to support hosted email services
Unica has opened a data center in the United Kingdom to provide hosted services to support Unica eMessage and other Unica hosted applications. Adding this data center promises enhanced system performance and reliability to email marketers in Europe, the Middle East, and Africa. During the installation and account startup process, it is now important to consult with Unica Support to determine which data center will be supporting your Unica eMessage installation.
Landing page support for HTML
Unica eMessage now supports creating email and landing pages with templates compliant with HTML 4.0. Previously, landing pages required templates that were created in accordance with XHTML 1.0. To help ensure that your email messages and web pages display as expected across a broad range of viewing devices and browsers, Unica continues to recommend creating email and landing page templates in accordance with XHTML 1.0, but this is no longer required.
Enhanced control over email transmission rate
The mailing tab now provides a setting for Outbound Rate Limit that allows you to specify the rate (in messages per hour) at which Unica eMessage will transmit email messages. By default, there is no limit on the transmission rate.
- March 29, 2010
Personalized landing pages created in Unica eMessage and hosted by Unica
Use the enhanced eMessage document composer to create individual web pages as landing pages that you can link to a mailing and personalize with personalization fields defined in the mailing's recipient list. You can link multiple landing pages to a mailing and link each of the pages to each other. Personalize all of the pages using data defined in the mailing's recipient list.
Unica hosts the pages you create and allows you to use standard Unica eMessage reports to track landing page activity.
You can use the Document Composer to create an interactive form as a landing page to capture feedback from mailing recipients. Unica eMessage retrieves the data the recipient enters and stores it in your local eMessage tracking tables.
! If you do not upgrade to version 8.1.0, Unica eMessage cannot retrieve landing page form data and message bounce results will not be accurate.
Upgrade to Unica eMessage 8.1.0 is available
After you download Unica eMessage 8.1.0, the Unica installer can automatically upgrade Unica eMessage 8.0.0 components currently installed in your local network to Unica eMessage 8.1.0.
To ensure the accuracy of your reporting data, you must install the upgrade to Unica eMessage Reports Pack 8.1.0. The version 8.1.0 upgrade software also includes a copy of the eMessage TMS Client that you can use to create your own client application for transactional email.
Enhanced preview and monitoring of mailing components
Enhancements to the mailing tab allow you to do the following.
- Click to preview and edit the document mapped to the mailing
- View mailing list status; click to edit the list configuration
- View lists of personalization fields used by the mailing and associated landing pages
- Detect missing or extraneous personalization data used in documents and landing pages
HTML validation and inline HTML editing in the eMessage Document Composer
The Unica eMessage Document Composer now validates your HTML source code when you upload or preview the template for an email or landing page. The enhanced Document Composer allows you to make in-line edits to HTML source code instead of using a third party HTML editor.
Support for multiple partitions
You can now install and operate Unica eMessage in multiple partitions that you have created in your Unica Marketing installation. Each partition requires a separate Unica Hosted Services account and an individual connection to Unica Hosted Services for uploading and downloading mailing data.
! You must upgrade to Unica eMessage 8.1.0 to use this feature.
Enhanced email response identification and processing
You can now configure Unica eMessage 8.1.0 to process email responses that do not include email message information that Unica eMessage ordinarily requires to match email responses to specific mailings and email recipients.
!&You must upgrade to Unica eMessage 8.1.0 to use this feature.
- January 29, 2010
The host name of the Unica eMessage FTP server has changed - you may need to update your configuration
The host name of the FTP server is set by default in the eMessage configuration property ftpHostName. Previously, the setting was em.unicaondemand.com. The new default setting is ftp-em.unicaondemand.com.
If you have downloaded and installed Unica eMessage before February 1, 2010 you must update this property to the new setting. This configuration property is set to the new host name in Unica eMessage software downloaded after February 1, 2010.
You can find this configuration property in the Unica Platform configurations at: eMessage | serverComponentsAndLocations | hostedServices | ftpHostName . Changing this property requires that you restart your web application server.
The mailing tab displays the status of the Output List Table (OLT) referenced by the mailing
For each eMessage mailing, the mailing tab provides a drop-down list that indicates if the mailing's OLT is ready for use, paused or being updated, or if it has failed or been deleted. Knowing the status of the OLT allows you to determine if you can run a mailing now, if you should wait for a database update to complete, or if you need to change the mailing configuration.
The eMessage Mailings page indicates which mailings are enabled for transactional email
On the eMessage Mailings page, the Is Transactional Enabled column identifies mailings that have been configured to send transactional email messages.
If you plan to modify a mailing, it is important to know if the mailing is enabled for transactional email because changing or deleting the eMessage document referenced by the mailing can cause the transactional mailing to fail.
The eMessage Message Preview report adds the Diagnostics tab and provides a score to quantify your spam risk
When you run a Message Preview report, the Diagnostics tab provides information for authentication and infrastructure, reputation, third-party safe lists, and spam characteristics. Together, these parameters combine to create a spam score that displays on the Diagnostics tab. The higher the score, the more likely that leading ISPs will consider your message to be spam.
Unica eMessage automatically prevents email from being sent to individual recipients, or entire email domains, if they meet criteria for suppressing the message
Reasons for not sending email to a particular address or domain can include unsubscribe requests from the recipient, abuse complaints (recipient reports your previous messages as spam), legal requirements under CAN-SPAM, and addresses or domains that are known to be bad or unreachable. Unica eMessage audits each recipient list during pre-transmission processing to ensure that such messages are not transmitted during the mailing.
You can access reason codes for suppressed messages in your local eMessage tracking tables.
The mailing tab provides a link to a deliverability report for the most recent execution of the mailing
By clicking the Current Deliverability Report link on the bottom of the mailing tab, you can display a report that contains deliverability statistics for the most recent run of the current mailing.
The link is enabled only if a Deliverability Monitoring report has been created for the most recent execution of the mailing. Unica eMessage does not save deliverability data for previous mailing runs.
Unica now provides a sample client for transactional email
Unica provides the eMessage TMS Client to use as a sample when building a transactional client to work with your internal transaction monitoring systems. You can download the eMessage TMS Client from Unica Customer Central.
- November 18, 2009
List unsubscribe option now included in each message
Email messages sent by Unica eMessage now provide message recipients with a way to unsubscribe from your mailing list. Each email message incorporates a list-unsubscribe header that is consistent with RFC2369. The recipient's email client determines how to present the unsubscribe option to the email recipient.
Providing an unsubscribe option in your messages gives uninterested recipients an alternative to labeling your message as SPAM. This, in turn, helps to preserve your email reputation among ISPs, protecting your overall email deliverability rate.
Deliverability list for EMEA
Unica eMessage now allows you to select a deliverability list for Europe, the Middle East, and Africa (EMEA) when you send a standard mailing.
You can run the Deliverability Monitoring report to view email deliverability results based on the deliverability list you selected. The report indicates how many messages were delivered successfully, how many were categorized as SPAM, and how many messages were undeliverable.
- November 5, 2009
New documentation for transactional mailing, expired link forwarding, and Detailed Bounce Report
New documentation describes how to send transactional email and integrate with the eMessage Transactional Mailing Service. Other changes to the Unica eMessage User's Guide describe newly introduced expired link forwarding, and changes made to the Detailed Bounce Report.
Email deliverability whitepaper
Unica has published a whitepaper describing email deliverability and how email marketers can work with Unica to improve their reputation among major Internet Service Providers.
- October 26, 2009
Email marketers can now enable any eMessage mailing for transactional email messaging. If a mailing is enabled for transactional email, Unica eMessage sends a single email message in response to a specific transaction. For example, Unica eMessage can automatically send a transactional email to confirm that a customer's order has shipped or that a customer has signed up to receive a monthly newsletter.
Unica provides the eMessage Transactional Mailing Service (TMS) as a web service to support this function. To send transactional email, developers working for your marketing team must create an application that integrates the TMS with your transactional systems to send transactional email. These applications must also provide address and personalization information that Unica eMessage requires to send the message. Unica hosts the eMessage TMS as part of Unica Hosted Services. Transaction applications use SOAP to connect to the eMessage Transactional Mailing Service over a secure connection.
Expired link forwarding
Links in eMessage documents expire 90 days after they have been transmitted to the message recipient. Unica eMessage now allows you to specify a page on your web site to which Unica eMessage will redirect link clicks after 90 days.
Personalization fields used in conditional text are visible in preview
When previewing an eMessage document, you can now view the names and values of personalization fields that have been added to conditional content.
List of available personalization fields is filtered according to the recipient list referenced by the mailing
When an eMessage document is referenced by a mailing that also references a recipient list, the list of personalization fields that you can add to the document is now limited to BUILTIN fields (available system-wide for all documents) and the list of personalization fields defined for the specific list referenced by the mailing.
Extra line breaks removed in HTML links added to email
Unica eMessage now removes extraneous line breaks when processing links added to eMessage documents. Although links that include such breaks are valid HTML links, removing the breaks is necessary for reporting of link tracking results.
Challenge/response bounces are now identified in the Detailed Bounce Report
Email messages that are undeliverable because they encounter a challenge/response spam filter are listed in the Challenge/Response column of the Detailed Bounce Report The Detailed Bounce Report has been updated in a patch to the Unica eMessage Reports Pack to include the Challenge/Response column. You must install Unica eMessage Reports Pack 22.214.171.124 to view the updated Detailed Bounce Report.