IBM Support

Unica Enterprise Marketing Suite 7.X End of Support Announcement

Product lifecycle


IBM is committed to providing our customers with high quality, innovative products. In order to deliver on this commitment, we evaluate our product portfolio and elect to discontinue specific products. By now, the majority of Unica’s customers have migrated from the legacy releases to newer, more feature-rich release of IBM Unica products, enabling them to take advantage of the latest and most advanced capabilities.


This announcement serves the following product lines:

  • Affinium Campaign
  • Affinium Campaign Collaborate
  • Affinium Campaign Interact
  • Affinium Campagin eMessage
    (Current eMessage offerings are offered through a Software as a Service subscription)
  • Affinium Campaign Optimize
  • Affinium Detect
  • Affinium Leads
  • Affinium Model
  • Affinium NetInsight (Unica NetInsight)
  • Affinium Plan
  • Affinium Security Manager
  • MarketSoft DemandMore Leads
  • MarketSoft DemandMore Insight
  • MarketSoft DemandMore Referrals

To better serve our customers, Unica will focus product development and support resources on the newer releases and products, therefore, Unica is announcing the following end of support dates.

Unica Products/Version
End of Support Effective Date
Version 7.x 30 April 2015

Previously announced withdrawals:
Unica Products/Version
End of Support Effective Date
Version 1.x 30 April 2011
Version 2.x 31 December 2011
Version 3.x 31 December 2011
Version 4.x 31 December 2012
Version 5.x 31 December 2012
Version 6.x 30 April 2014

Customers with active service contracts for the listed products will continue to receive support to the effective date. Customers with active service contracts are welcome to contact IBM Unica Customer Support with any questions or concerns.

We thank you for your business and look forward to serving you in 2012 and beyond with IBM and Unica Enterprise Marketing Management software.

Related information

Unica Enterprise Marketing Suite 8.0 8.1 and 8.2 End
Unica NetInsight V8.5 and V8.6 End of Support Announcem

Cross reference information
Segment Product Component Platform Version Edition
Enterprise Marketing Management IBM eMessage
Enterprise Marketing Management IBM Interact
Enterprise Marketing Management IBM Leads
Enterprise Marketing Management IBM Distributed Marketing
Enterprise Marketing Management IBM Marketing Operations
Enterprise Marketing Management IBM PredictiveInsight
Enterprise Marketing Management IBM Contact Optimization
Enterprise Marketing Management Unica Detect
Enterprise Marketing Management Unica NetInsight
Enterprise Marketing Management Unica NetInsight OnDemand

Document information

More support for: IBM Campaign

Software version: 7.0, 7.1, 7.2, 7.3, 7.4, 7.5, 7.6

Operating system(s): AIX, Linux, Solaris, Windows

Reference #: 1599754

Modified date: 27 June 2012

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