In detail, the information provided in IEA is role and task based to demonstrate how to accomplish "specific" tasks in your software product(s). The term coined for this is aptly named "Just in Time" training.
IEA consists of:
Presentations - technical overviews that provide background on a topic (some are audio enabled)
Teach Me Demos - guided demonstrations that show how to complete a specific task
Tutorials - step-by-step instructions to follow for completing a task
Additional reading material - links that organize product documentation, Redbooks, and whitepapers