IBM Lotus TransWCM initiative
The Lotus TransWCM Initiative is designed to help Websphere Portal customers transition from their existing web content management solution to IBM Web Content Manager.
Along with lower operational costs, customers can take advantage of the tight integration between Websphere Portal and IBM Web Content Manager to improve performance and enhance their overall user experience.
A set of experienced and IBM certified business partners are ready to provide services to transition customers from other web content management systems to IBM Web Content Manager.
IBM user experience optimization initiative
IBM has launched a new Web analytics initiative to help WebSphere Portal customers better capture, measure and respond to Website visitor information. Through relationships with leading Web analytics vendors, IBM is helping businesses improve the customer experience for their clients. For example, web analytics helps a major financial institution optimize the results of their offers on their portal Website. They get up-to-the-minute data on what users are doing on their site and can make immediate changes to the design to increase the conversion rate of shoppers to buyers.
Web analytics help WebSphere Portal customers…
- Capture and measure user activity, so portals can be better designed and targeted
- Provide a more personalized experience to your customers by deploying a more dynamic web solution
- Increase revenue through better targeting
- Increase customer satisfaction, and decrease infrastructure and testing costs, through automatic tuning and better design
