The Transportation industry has been a leading driver behind globalization by facilitating the trade of goods around the world. Many of the transportation systems that are in place today are not sufficient to handle our global trade needs into the future. By integrating technology and intelligence into the transportation infrastructure, we can improve capacity, enhance traveller's experiences, and make our transportation systems more efficient, safe, and secure.
IBM WebSphere Portal solutions are used in all sectors of the transportation industry to leverage collaborative, secure portals to deliver personalized content over the web. This allows everyone to have the right information at the right time, thereby increasing satisfaction and strengthening loyalty.
The information in this toolbox can help you understand how WebSphere Portal solutions deliver flexible, integrated environments that support personalized user experiences for passengers, customers, and partners alike.
Thought Leadership
- IBM Institute for Business Value Study: (PDF, 591KB) Using SOA to enable collaboration in the Travel & Transportation industry.
Airlines & Airports
A key component of any airline's success is its ability to help customers quickly and easily book, monitor and change their travel plans. WebSphere Portal has enabled many airlines worldwide to develop flexible, standards-based Internet booking engines which integrate seamlessly with back-end systems, legacy components and external applications.
Portal-based solutions can help airports and airlines strengthen profitability. Internally, they help users make better decisions, and drive responsiveness through timely, unified communications. Externally, they enable multi-channel self-service to provide a consistent experience across all channels, and enrich loyalty by integrating 3rd party services.
Railways
Global demand for rail services continues to outpace available capacity and infrastructure, while aging systems and traditional business practices may limit a railway's ability to respond to the challenge. By implementing technology solutions to acquire, analyze and share information across the rail network, organizations can become more efficient and effective.
To support projected growth, rail companies need to leverage solutions to help them collaborate with and extend their networks across an even wider array of their transportation infrastructure. That includes travel partners, suppliers, logistics service providers, regulatory agencies and customers. Portal and collaborative technologies from IBM have allowed rail companies to transform the way they do business and leverage technology to create a more responsive, agile operating environment.
Hotels and Travel Services
Hotels and Travel related service companies such as travel agencies or car rental companies are challenged to ensure the best experience for their customers. Whether travelling for business or pleasure, today's consumers expect multi-channel interactions to be available, and consistent. By becoming customer-focused, travel companies can achieve greater customer advocacy, retention, and loyalty.
In order to meet these objectives, providers must leverage technologies that can provide a flexible, scalable architecture with access to timely information and applications. Staff need the most current information about flight delays, hotel transfers, room preference or weather conditions in order to provide superior customer service. Strong and effective communication platforms are a must to increase employee productivity. Customers of WebSphere Portal solutions have leveraged these industry leading solutions to improve customer service and loyalty in this highly competitive market.
Transportation and Logistics
Transportation organizations maintaining fleets of any kind must manage labor costs, warranties and significant inventories, without sacrificing reliability or safety. They must make immediate and strategic decisions that require effective data analysis, collaboration, and coordination across the value chain.
Collaborative portal solutions can help organizations provide a web experience that makes it easier to do business with them. They can strengthen relationships through better collaboration and interactions with agents, partners, and drivers. The portal can provide seamless access to information and applications, which can improve productivity and responsiveness.

