Sterling Commerce at Impact 2011

Sterling Commerce at Impact 2011 is similar to the Customer Connection event; however, it is much larger in scope and provides even greater access to industry experts and the information you need to be successful with Sterling solutions. You can learn how capabilities from both IBM and Sterling Commerce can help you improve agility and manage complexity with Smarter Commerce solutions for seamless, secure integration of key business processes inside and outside your enterprise and cross-channel commerce.

Impact 2011 will bring together the world’s leading experts in BPM, SOA, WebSphere and Cross-Channel Commerce to deliver invaluable technical and business education, networking opportunities, hands-on labs, certifications, and much more. Impact offers a unique opportunity to discover how to align business objectives with IT, optimize business performance and interact with technology and business leaders from around the world.

Impact features over 300 customer, analyst and partner speakers sharing their implementation and success stories. Take advantage of 50 Birds of a Feather sessions and complimentary certification testing. Sterling sessions are featured in both the Forbes Business Program and the Technology Program. Sterling will hold a customer advisory council on Thursday and Sterling executives will be available for 1:1 meetings. Here’s a preview of some Sterling Commerce sessions:

• Leveraging Next Generation Ordering to Enhance the Customer Experience - learn first-hand how an online marketplace rebuilt their entire ordering process to make it easier for customers to do business with them through smarter commerce.
• Consolidating and Modernizing Your File Transfer Infrastructure - hear a real-world success story about a global, highly regulated business that relies on the movement of sensitive data as a core competency as they realize the smarter commerce benefits with a secure exchange of information.
• Architecting for the Future: Moving to a Payments Hub - learn from this banking case study that details the practical steps of building a payments hub, starting with a specific project for integrated payables that could be used as the architectural foundation for smarter commerce.

• Sterling Commerce Luncheon - Monday, April 11 Join us for an exclusive luncheon for Sterling Commerce customers, analysts and partners. Network with other customers in your industry or using similar solutions.
• Smarter Commerce Mini-Main Tent - Monday, April 11 Attend our Mini-Main Tent to hear about our new Smarter Commerce initiative and how the Sterling Commerce solutions are a key part of this exciting new program.
• Sterling Commerce Customer Networking Lounge - Monday through Thursday, April 11-14 Be sure to stop by our Networking Lounge to meet other Sterling Commerce customers, analysts and partners, talk to our executives, as well as members of our product marketing & product management teams.

• Learn more about your Sterling Commerce solutions and how together with IBM solutions, we offer your company smarter commerce solutions and capabilities to be successful.
• Take advantage of countless networking opportunities. Over 6,000 are expected to attend, including customers, business partners, leading business analysts and top technical and business experts.
• Visit the state-of-the-art Solution Center, featuring more than 100 solutions from IBM Business Partners and product experts.