Impact 2014





The Venetian, Las Vegas, NV | April 27 - May 1

#ibmimpact

Guest Keynote - Kevin Spacey

Kevin Spacey

Don’t miss our special guest speaker Kevin Spacey! A two-time Academy Award® winner, Spacey is executive producer and star of the critically-acclaimed series “House of Cards”, artistic director at the Old Vic Theatre in London, and is self distributing the new documentary “NOW – In the Wings on a World Stage” May 2nd. Hear his riveting story about the transformation of the television industry and why he’s passionate about giving audiences and consumers what they want, when they want it.


Monday General Session: The New Composable Business

Robert LeBlanc

Robert LeBlanc,
Senior Vice President, Software and Cloud Solutions, IBM Software Group


Mike Rhodin

Mike Rhodin,
Senior Vice President, Watson Group, IBM Software Group

Marie Wieck

Marie Wieck,
General Manager, Application & Integration Middleware, IBM Software Group

Monday, April 28 | 8:30am – 10:00am | Level 2, Hall B
It is well known that technologies such as Cloud, Big Data, Social and Mobile are the catalysts for industry and business model transformation, while opening doors to unprecedented levels of connectedness and engagement with people, businesses and governments. New business models built on the “Internet of Things” and an API economy that weren’t even envisioned a few years ago - are reality today. While these new technologies are still in their infancies, a digital reinvention is already underway, and companies must prepare for the radical disruption ahead.

What we do know is that the traditional approach to business processes, to applications, IT infrastructure, data and even the workforce, will no longer work. It isn’t adaptive enough, it isn’t secure enough and it sure isn’t fast enough. A new approach is required.

A “Composable Business” is one that focuses on people, process and applications as individual piece parts. Organizations can quickly assess the components that are available and those that need to be acquired from a vendor, and quickly connect the pieces together. This “building block” approach – or “Composable Business” -- is the way organizations can quickly overcome the challenges of a digital economy.

Hear from peers at the forefront of this shift and learn why the “Composable Business” will be the business of the future, what benefits it will bring and how you can Be First to realize your full potential today.


Tuesday General Session: Made with IBM

Marie Wieck

Marie Wieck,
General Manager, Application & Integration Middleware, IBM Software Group


Steve Mills

Steve Mills,
Senior Vice President and Group Executive, IBM Software & Systems

Bob Picciano

Bob Picciano,
Senior Vice President, Information and Analytics Group, IBM Software Group


Doug Balog

Doug Balog,
General Manager, Power Systems, IBM

Tuesday, April 29 | 8:30am – 10:00am | Level 2, Hall B
To thrive in the new digital economy, your organization needs to be able to embrace new customers and new partners, and be positioned to take advantage of new opportunities. Organizations need to re-evaluate how they approach the development of products and services, how they internalize insights for personalization, optimization and continuous improvement, and how they establish an IT infrastructure that is an enabler of change. In this session you will learn how to create a personalized user experience that delights at every interaction. You will learn how to drive better engagement through deeper insight and smarter applications. And you will learn how to embrace open innovation to put data to work for your organization.

Hear from thought leaders on how they have transformed themselves to reach new markets, gain new insight, and revolutionize their industries. Because becoming a “Composable Business” is not just about applying the latest technology, it is about changing your mindset on how you approach everything you do. The “Composable Business” … Made with IBM.


Wednesday General Session: The Way Forward

Mychelle Mollot

Mychelle Mollot,
Vice President, Worldwide Marketing, Mobile and WebSphere Solutions, IBM Software Group


Harish Grama

Harish Grama,
Vice President, WebSphere Product Management and Development, IBM Software Group

Michael Curry

Michael Curry,
Vice President, WebSphere Foundation Product Management, IBM Software Group


Jerry Cuomo

Jerry Cuomo,
IBM Fellow, Vice President, WebSphere CTO, IBM Software Group

Wednesday, April 30 | 8:30am – 10:00am | Level 2, Hall B
Don’t miss the Wednesday General Session and Be First to hear the most forward thinking leaders in technology and entertainment.

Monday and Tuesday’s General Session defined what it means to be a “Composable Business” and explored how organizations have transformed themselves to reach new markets, gain new insights, and revolutionize their industries. On Wednesday you will learn about the importance of embracing the ecosystem of everything and how secure and flexible integration models enable the digital reinvention required to be first in a rapidly changing marketplace. Hear from thought leaders on how they have transformed their companies and processes and familiarize yourself with the latest tools and technologies to begin your journey to becoming a "Composable Business".

The Wednesday General Session will also feature our Guest Keynote Speaker, Kevin Spacey, winner of two Academy Awards® for his performances in “The Usual Suspects” and “American Beauty.” He currently stars as the charismatic and ruthless House Majority Whip Francis Underwood in “House of Cards,” an original series produced by Trigger Street Productions, his film and television production company, and has served as the artistic director at the Old Vic Theatre in London for the last 10 years. Known for his breakthrough roles and bold moves, he recently announced the May 2nd release of the documentary “NOW – In the Wings on a World Stage,” which he’ll self-distribute nationally in theaters and via digital download at www.nowthefilm.com.

Hear his riveting story about the transformation of the television industry and why he’s passionate about giving audiences and consumers what they want, when they want it.