Impact 2014





The Venetian, Las Vegas, NV | April 27 - May 1

#ibmimpact

IBM Business Partners at Impact 2014

Become an upwardly mobile enterprise. Join us.

If you are looking to help clients and prospects better leverage mobile-enabled technology, join us for the Business Partner Summit at Impact 2014. Find out how to put your business in motion by helping companies transform into upwardly mobile enterprises.

The Business Partner Summit is the perfect prelude to Impact 2014. Build skills. Meet with IBM experts and your peers. Learn about new programs and initiatives designed to help you succeed in 2014 and beyond. You'll hear about ways we can help you accelerate your success in high-growth areas like mobile, cloud, social business, big data and analytics, and more.

Uncover hidden opportunities, create new products and services and capitalize on them.


What to expect:

With the acceleration of cloud, mobile, big data and expert integrated systems, we have an unprecedented opportunity to help our clients reinvent their business operations and transform their enterprises. This transformation is what the Business Partner Summit is all about – how, together, we can help clients, and how IBM can help you.

Business Partner Summit Agenda - Sunday, April 27, 2014

Be FIRST with IBM MobileFirst

Speakers:
Phil Buckellew, Vice President, Enterprise Mobile
Darren Bibby, Vice President, Channels and Alliances Research, IDC

Forward-thinking enterprises are embracing an integrated technology transformation to uncover hidden opportunities and capitalize on them by creating new business models, revenue streams, products and services. This session will discuss how Business Partners can evolve to compete and win, uncover hidden opportunities, reach new markets and buyers, and deliver new value to your clients.

Based on actual customer experiences, this session will showcase a comprehensive approach to planning, implementing and managing 'mobile first'. Join IBM executives, industry experts and successful IBM Business Partners to learn how to introduce and launch mobile-first business transformations within client engagements, deploy mobile-first applications, create mobile-first customer experiences and help institute mobile-first IT infrastructures. Attend this session and learn how to become a catalyst of client innovation, guiding your clients' toward becoming a mobile enterprise.

Lunch sponsored by Ingram Micro

BE FIRST ... To Reach Your Clients with New Innovation

Speakers:
Dave Mitchell, VP WW WebSphere Business Partners, General Business and Enablement
Marie Wieck, GM Application and Integration Middleware
Ray Wang, Analyst, Constellation Research
Sandy Carter, GM EcoSystem Development
Mark Register, VP of SW Business Partners & Midmarket

It's a new era of computing: Social, mobile, analytics and cloud are transforming the way customers interact with enterprises. "Anywhere, anytime" access to information is expected to make better decisions, workforces are becoming virtual, and customers are communicating from the field. As clients embrace this transformation, mobile is at the forefront. New business models and expanded opportunities are an ideal opportunity for growth and profitability. Be First to exploit this $71B opportunity*.

Ray Wang, Chairman of Constellation Research, will share the industry's view of these evolving technologies. Hear how working with IBM and our ecosystem, the leader in mobility, may expand your reach and open new markets. IBM leaders will cover new announcements along with incentives, programs, and promotions that reward our mutual success. We'll also recognize our Business Partner Award winners. The time is now - Be First to reach your clients with new innovation!

*IBM Market Intelligence

The Next Set of Opportunities for IBM's Connectivity and Integration Portfolio

Speakers:
Tom Infantino, Director, WW Sales - WebSphere Connectivity
Mark Masercola, WW WebSphere General Business Sales

IBM's Connectivity and Integration portfolio has helped organizations gain an edge on their competition by enabling business agility, increasing performance and lowering overall IT costs. Over the course of 20 years, this expanding portfolio has made possible secure and reliable transportation of data throughout the enterprise, while providing integration of disparate systems and application, as well as the adoption of a service-oriented architecture. There are still many companies deploying these solutions along the vision of universal integration and connectivity today, but there is also a new set of opportunities being revealed with the rise of big data, mobility, and cloud. Companies leveraging these technologies are leading the charge and are looking at completely new revenue models based on their ability to leverage big data and share intellectual capital and information assets.

Drive Increased Revenue with the WebSphere Application Server Family

Speakers:
Carter Adkinson, Director WW Sales - WebSphere Foundation and System Z
Linda Gossage, WW WebSphere Channel Sales Manager

WebSphere Application Server is the market leader serving applications from the front office to the back office -- whether mobile, Web, cloud or mission critical enterprise applications -- to support both systems of engagement and systems of record. Please join us for this session where we will share strategies to protect your client install base and grow new workloads with the Right Fit Loyalty Program. This program is designed to help you engage with clients, understand their future requirements and build solutions to support their ongoing technical and financial demands. Hear exciting updates on the new features and functions of WAS that enable our customers to support emerging mobile workloads, gain incremental value from the WAS product family, and prepare them for the move to cloud.

IBM MobileFirst – Your Key to Unlock the Door to Sustainable Enterprise Mobile

Speakers:
Michael Ziegler, Director IBM MobileFirst Enterprise Sales
Alonzo Murray, WW WebSphere Channel Sales Leader – IBM MobileFirst

Businesses around the globe are successfully leveraging IBM Worklight, MessageSight and IBM MobileFirst to deliver truly innovative end-to-end solutions that strengthen customer engagements. These effective mobile solutions are helping enterprises bring applications and capabilities to market faster and with enhanced offerings developed from deeper insights gained – and delivered – at the point of customer interaction. Additionally, the IBM MobileFirst portfolio has expanded in the past year giving you as an IBM Business Partner new ways to enhance the value and appeal of your existing and new solutions. Join this session as speakers relate IBM’s strategic vision around mobile, share exciting new industry use cases and explain how to leverage the most comprehensive set of enterprise mobile solutions to become a successful IBM enterprise mobile Business Partner.

Maximize Revenue with Smarter Process-The Heart of Business Operations

Speakers:
David F. Macdonald, Director, WW Sales - Smarter Process Software
Desmond Delandro, BUE, WW Business Partner BPM Sales

In today’s information-driven world, almost every business interaction ties back to a process. With the advent of cloud, mobile, analytics and social, many of these information-rich service industries such as banking, insurance, healthcare, government, travel and transportation, telecom, energy and utilities and retail are utilizing the various data-driven environments to execute Smarter Processes to enrich customer experience, deliver deeper insight and gain competitive advantage. In this session we will explain how to leverage the Smarter Process portfolio, including IBM hosted BPM on Cloud (BPMoC) and mobile, share exciting new industry use cases and solution. We will identify new ways to discover and grow opportunities in this ever-increasing market.

Tap into IBM's New Cloud Opportunities for Rapid Growth: Expert Panel Discussion

Speakers:
Adam Gunther, PLM - Cloud Offerings
Ed Bottini, Global Cloud Computing Ecosystem Manager
Darren Bibby, Vice President, Channels and Alliances Research, IDC
Dan Russell, Vice President - WW Business Partner Initiatives
Ann Saydah, WW WebSphere Business Partners - GB, Cloud and Small Deal Sales Manager
James Scott, WW GB Pure Application Sales Leader - WW MSP Websphere Sales Solution Representative

Now is the time to make IBM Cloud a growth engine for your business! By some estimates the cloud market is set to grow to $200 billion by 2020. Learn from IBM and industry experts how you can seize the cloud opportunity to accelerate and transform your business -- and your customers' businesses.
Join our panel of experts to find out how you can tap into IBM Cloud offerings to help customers compete with speed-to-value solutions for enterprise and mobile applications, business process management and integration. You will learn about IBM hosted SaaS offerings for BPM and cloud integration, BlueMix, SoftLayer and many exciting new cloud offerings being announced with Impact 2014. Engage in a lively discussion with our expert panel to gain insight into how to transform your business to the new business models. Get answers on how IBM Business Partners can make money selling cloud solutions.

Accelerate Success and Profitability with Software Channel Incentives and Programs

Speakers:
Dan Russell, Vice President, WW Business Partner Initiatives
Erin Lore, Global Sales Leader for WebSphere Lead Development

In this session, you will learn important updates to IBM Software Business Partner incentive and sales programs, and how participation can positively impact your earnings potential. Dan Russell, Vice President, Worldwide SWG Business Partner Initiatives, and Erin Lore, Global Sales Leader for WebSphere Lead Development, will cover programs such as Software Value Plus (SVP), Software Value Incentive (SVI), Software as a Service (SaaS), WebSphere Lead Passing and Propensity to Partner initiatives. Join us to learn more.

Your Solution. Your Customer. Your Profit. Own Your Sales Success, Application Specific Licensing

Speakers:
Robert Getchell, WW Sales Leader - Application Specific Licensing (ASL)
Kristine Kehoe, WebSphere ASL & OEM Sales Leader

Delivering a total solution to the companies that count on you to help them thrive makes good business sense for you and for your customers. By bundling IBM® WebSphere into your solution(s), you provide your customers with all the software necessary to deploy, run, and manage their application infrastructure. Increase profits, reduce time to market, accelerate the sales cycle and improve customer satisfaction by teaming with WebSphere for ISVs. Become a single-source global solution provider using Application-Specific Licensing (ASL). Learn about new ISV offerings including SaaS, utilizing appliances to improve your application solution, and recently announced offers to help accelerate your time to market.
Join us for industry-focused success stories and learn how to team with WebSphere for success.

The Synergy Between WebSphere Appliances and Benefits of Reselling Appliances

Speakers:
John R. Nelson, WW SOA Appliance Channel Sales Executive
William M. Reight, WW WebSphere Business Partners - Business Line Management
Tomas Escobar - Global Leader Software Financing: SWG Appliances & SW BP Channels

Take advantage of the affinities between WebSphere appliances and a customer’s existing infrastructure to create comprehensive business solutions that address the client’s requirements and a solid financial return to you.

Examples used to illustrate affinities will include:

Understanding and implementing these affinities, you may realize the following benefits:

Middleware and Collaboration, Analytics, Mobile and Social Market - Overview, Insights and Outlook

Speakers:
Rahul Sahni, Market Development Advisor, AIM and ICS, IBM Software Group - North America

This session on market insights will provide growth forecasts from various analysts for IT, software and middleware market segments to help IBM Business Partners focus their solution investments. We will start with a macro view of the IT and SWG market, and gradually narrow down to the middleware segment and identify how collaboration, analytics, mobile and social (CAMS) are providing unprecedented growth opportunities. We will uncover additional insights by looking at the shift in the marketplace and buyer behavior.

Today's clients live in the digital world. Will they find you there?

Speakers:
Shaun Jones, Vice President, WW Business Partner and Midmarket Marketing
Paul Brunet, Vice President, ISVs, Startups & Academic Programs

By recent estimates, 93% of business-to-business purchases start with an online search. Most buyers do their own research before ever contacting a vendor or Business Partner. When your target audience goes looking for information on the web, can they find you? An effective inbound marketing plan, paired with a top-notch web presence, is essential for you to attract new buyers and new clients. Learn about the power of digital and social media marketing, and identify key actions to ensure prospective clients will find you in today's digital marketplace.

Time Session
9:30 am - 11:30 am Morning Session: Be FIRST with IBM MobileFirst (Palazzo E, Level 5) Morning Session: Be FIRST with IBM MobileFirst (Palazzo E, Level 5)
11:45 a.m. - 1:30 p.m. Keynote & Awards Presentation over Lunch (Venetian D) Keynote & Awards Presentation over Lunch (Venetian D)
1:45 p.m. - 2:45 p.m. The Next Set of Opportunities for IBM's Connectivity and Integration Portfolio
Drive Increased Revenue with the WebSphere Application Server Family
IBM MobileFirst – Your Key to Unlock the Door to Sustainable Enterprise Mobile
Maximize Revenue with Smarter Process-The Heart of Business Operations
Tap into IBM's New Cloud Opportunities for Rapid Growth: Expert Panel Discussion
The Next Set of Opportunities for IBM's Connectivity and Integration Portfolio
Drive Increased Revenue with the WebSphere Application Server Family
IBM MobileFirst – Your Key to Unlock the Door to Sustainable Enterprise Mobile
Maximize Revenue with Smarter Process-The Heart of Business Operations
Tap into IBM's New Cloud Opportunities for Rapid Growth: Expert Panel Discussion
3:00 pm - 4:00 pm Accelerate Success and Profitability with Software Channel Incentives and Programs
Your Solution. Your Customer. Your Profit. Own Your Sales Success, Application Specific Licensing
The Synergy Between WebSphere Appliances and Benefits of Reselling Appliances
Middleware and Collaboration, Analytics, Mobile and Social Market - Overview, Insights and Outlook
Today's clients live in the digital world. Will they find you there?
Accelerate Success and Profitability with Software Channel Incentives and Programs
Your Solution. Your Customer. Your Profit. Own Your Sales Success, Application Specific Licensing
The Synergy Between WebSphere Appliances and Benefits of Reselling Appliances
Middleware and Collaboration, Analytics, Mobile and Social Market - Overview, Insights and Outlook
Today's clients live in the digital world. Will they find you there?
4:15 p.m. - 5:15 p.m. Networking Reception

Promotions for IBM Business Partners. Take advantage of these special offers!
Check out these special offers exclusively for IBM Business Partners. Bring your team to Impact 2014 or bring clients by purchasing a volume discount. Either way you can save big!


  • - Business Partner Volume Discount for Clients

    Purchase a volume discount pass package and bring your clients and team together at Impact 2014. This program allows you and your client receive best in class business and technical education.


    20 for only $1,650 per pass, that's $10,900 off the regular price!
    Includes 20 full conference passes for your team to allocate to customers.
    Total cost = $33,000


    10 for only $1,700 per pass, that's $4,950 off the regular price!
    Includes 10 full conference passes for your team to allocate to your customers.
    Total cost = $17,000


    5 for only $1,750 per pass, that's $2,225 off the regular price!
    Includes 5 Full conference passes for your team to allocate to your customers.
    Total cost = $8,750


    Complimentary passes awarded to clients & substitutions via this volume discount are subject to prior IBM legal approval. Clients registering without IBM legal approval are subject to being charged full conference registration post conference. This offer is not valid when purchasing with co-marketing dollars. For more information, send an email to us.


  • - Business Partner Company Pass Volume Discounts

    Bring Your Team! Save Money! Build Skills! Get Certified! The Company Pass provides organizations with a cost-effective program that prepares their line of business professionals, IT professionals and developers to create a mobile enterprise, integrate across the enterprise, and transform business with smarter processes and infrastructure.


    Impact 2014 also provides your team with the opportunity to network with peers, industry experts and IBM executives, build skills and certifications. As a part this special offer, the Company Pass allows your company to host a private planning meeting/workshop at the conference!


     35 for only $1,514 per pass, that's $23,825 off regular price!
    Includes 35 full conference passes, as well as a private meeting room for 1 full day with light food and beverages for attendees (standard menu applies).
    Total cost = $53,000


    10 for only $1,600 per pass, that's $5,950 off regular price!
    Includes 10 full conference passes and a private meeting room for ½ day at the Venetian, pending availability.
    Total cost = $16,000


     5 for only $1,700 per pass, that's $2,475 off regular price!
    Includes 5 full conference passes.
    Total cost = $8,500


    Additional passes can be purchased for $1,775 each after the purchase of a group discount.
    Once payment is complete, you will receive a promotion code to enter during registration. For more information, send an email to us.


    Note: These passes cannot be given to clients.

  • - Two-Day Business Partner Company Pass Volume Discounts

    The Two-Day Company Pass provides organizations with a cost-effective program that prepares line of business professionals, IT professionals and developers to create a mobile enterprise, integrate across the enterprise, and transform business with smarter processes and infrastructure.


    Impact 2014 also provides your team with the opportunity to network with peers, industry experts and IBM executives, build skills and certifications. Passes are good for a consecutive two days at the Conference.


     5 For only $740 per pass, 25% off regular price!
    Includes 5 two-day conference passes.
    Total cost = $3,700


    3 For only $767 per pass, 21% off regular price!
    Includes 3 two-day conference passes.
    Total cost = $2,300


    2 For only $800 per pass, 18% off regular price!
    Includes 2 two-day conference passes.
    Total cost = $1,600


    Additional passes can be purchased for $1,600 each after the purchase of a group discount.  Once payment is complete, you will receive a promotion code to enter during registration. For more information, send an email to us.


    Note: These passes cannot be given to clients.

  • - Invest in the Solutions EXPO

    Looking for ways to raise your visibility among organizations seeking mobile-enabled software and solutions? Consider investing as a sponsor or exhibitor in the Impact 2014 Solution EXPO.  A technology hub of the conference, the Solution EXPO is a great place to show off your solutions and services, and capture new leads at the conference.


Be FIRST with IBM MobileFirst

Speakers:

Phil Buckellew, Vice President, Enterprise Mobile
Darren Bibby, Vice President, Channels and Alliances Research, IDC

Forward-thinking enterprises are embracing an integrated technology transformation to uncover hidden opportunities and capitalize on them by creating new business models, revenue streams, products and services. This session will discuss how Business Partners can evolve to compete and win, uncover hidden opportunities, reach new markets and buyers, and deliver new value to your clients.

Based on actual customer experiences, this session will showcase a comprehensive approach to planning, implementing and managing 'mobile first'. Join IBM executives, industry experts and successful IBM Business Partners to learn how to introduce and launch mobile-first business transformations within client engagements, deploy mobile-first applications, create mobile-first customer experiences and help institute mobile-first IT infrastructures. Attend this session and learn how to become a catalyst of client innovation, guiding your clients' toward becoming a mobile enterprise.

Lunch sponsored by Ingram Micro

BE FIRST ... To Reach Your Clients with New Innovation

Speakers:
Dave Mitchell, VP WW WebSphere Business Partners, General Business and Enablement
Marie Wieck, GM Application and Integration Middleware
Ray Wang, Analyst, Constellation Research
Sandy Carter, GM EcoSystem Development
Mark Register, VP of SW Business Partners & Midmarket

It's a new era of computing: Social, mobile, analytics and cloud are transforming the way customers interact with enterprises. "Anywhere, anytime" access to information is expected to make better decisions, workforces are becoming virtual, and customers are communicating from the field. As clients embrace this transformation, mobile is at the forefront. New business models and expanded opportunities are an ideal opportunity for growth and profitability. Be First to exploit this $71B opportunity*.

Ray Wang, Chairman of Constellation Research, will share the industry's view of these evolving technologies. Hear how working with IBM and our ecosystem, the leader in mobility, may expand your reach and open new markets. IBM leaders will cover new announcements along with incentives, programs, and promotions that reward our mutual success. We'll also recognize our Business Partner Award winners. The time is now - Be First to reach your clients with new innovation!

*IBM Market Intelligence

The Next Set of Opportunities for IBM's Connectivity and Integration Portfolio

Speakers:
Tom Infantino, Director, WW Sales - WebSphere Connectivity
Mark Masercola, WW WebSphere General Business Sales

IBM's Connectivity and Integration portfolio has helped organizations gain an edge on their competition by enabling business agility, increasing performance and lowering overall IT costs. Over the course of 20 years, this expanding portfolio has made possible secure and reliable transportation of data throughout the enterprise, while providing integration of disparate systems and application, as well as the adoption of a service-oriented architecture. There are still many companies deploying these solutions along the vision of universal integration and connectivity today, but there is also a new set of opportunities being revealed with the rise of big data, mobility, and cloud. Companies leveraging these technologies are leading the charge and are looking at completely new revenue models based on their ability to leverage big data and share intellectual capital and information assets.

Drive Increased Revenue with the WebSphere Application Server Family

Speakers:
Carter Adkinson, Director WW Sales - WebSphere Foundation and System Z
Linda Gossage, WW WebSphere Channel Sales Manager

WebSphere Application Server is the market leader serving applications from the front office to the back office -- whether mobile, Web, cloud or mission critical enterprise applications -- to support both systems of engagement and systems of record. Please join us for this session where we will share strategies to protect your client install base and grow new workloads with the Right Fit Loyalty Program. This program is designed to help you engage with clients, understand their future requirements and build solutions to support their ongoing technical and financial demands. Hear exciting updates on the new features and functions of WAS that enable our customers to support emerging mobile workloads, gain incremental value from the WAS product family, and prepare them for the move to cloud.

IBM MobileFirst – Your Key to Unlock the Door to Sustainable Enterprise Mobile

Speakers:
Michael Ziegler, Director IBM MobileFirst Enterprise Sales
Alonzo Murray, WW WebSphere Channel Sales Leader – IBM MobileFirst

Businesses around the globe are successfully leveraging IBM Worklight, MessageSight and IBM MobileFirst to deliver truly innovative end-to-end solutions that strengthen customer engagements. These effective mobile solutions are helping enterprises bring applications and capabilities to market faster and with enhanced offerings developed from deeper insights gained – and delivered – at the point of customer interaction. Additionally, the IBM MobileFirst portfolio has expanded in the past year giving you as an IBM Business Partner new ways to enhance the value and appeal of your existing and new solutions. Join this session as speakers relate IBM’s strategic vision around mobile, share exciting new industry use cases and explain how to leverage the most comprehensive set of enterprise mobile solutions to become a successful IBM enterprise mobile Business Partner.

Maximize Revenue with Smarter Process-The Heart of Business Operations

Speakers:
David F. Macdonald, Director, WW Sales - Smarter Process Software
Desmond Delandro, BUE, WW Business Partner BPM Sales

In today’s information-driven world, almost every business interaction ties back to a process. With the advent of cloud, mobile, analytics and social, many of these information-rich service industries such as banking, insurance, healthcare, government, travel and transportation, telecom, energy and utilities and retail are utilizing the various data-driven environments to execute Smarter Processes to enrich customer experience, deliver deeper insight and gain competitive advantage. In this session we will explain how to leverage the Smarter Process portfolio, including IBM hosted BPM on Cloud (BPMoC) and mobile, share exciting new industry use cases and solution. We will identify new ways to discover and grow opportunities in this ever-increasing market.

Tap into IBM's New Cloud Opportunities for Rapid Growth: Expert Panel Discussion

Speakers:
Adam Gunther, PLM - Cloud Offerings
Ed Bottini, Global Cloud Computing Ecosystem Manager
Darren Bibby, Vice President, Channels and Alliances Research, IDC
Dan Russell, Vice President - WW Business Partner Initiatives
Ann Saydah, WW WebSphere Business Partners - GB, Cloud and Small Deal Sales Manager
James Scott, WW GB Pure Application Sales Leader - WW MSP Websphere Sales Solution Representative

Now is the time to make IBM Cloud a growth engine for your business! By some estimates the cloud market is set to grow to $200 billion by 2020. Learn from IBM and industry experts how you can seize the cloud opportunity to accelerate and transform your business -- and your customers' businesses.

Join our panel of experts to find out how you can tap into IBM Cloud offerings to help customers compete with speed-to-value solutions for enterprise and mobile applications, business process management and integration. You will learn about IBM hosted SaaS offerings for BPM and cloud integration, BlueMix, SoftLayer and many exciting new cloud offerings being announced with Impact 2014. Engage in a lively discussion with our expert panel to gain insight into how to transform your business to the new business models. Get answers on how IBM Business Partners can make money selling cloud solutions.

Accelerate Success and Profitability with Software Channel Incentives and Programs

Speakers:
Dan Russell, Vice President, WW Business Partner Initiatives
Erin Lore, Global Sales Leader for WebSphere Lead Development

In this session, you will learn important updates to IBM Software Business Partner incentive and sales programs, and how participation can positively impact your earnings potential. Dan Russell, Vice President, Worldwide SWG Business Partner Initiatives, and Erin Lore, Global Sales Leader for WebSphere Lead Development, will cover programs such as Software Value Plus (SVP), Software Value Incentive (SVI), Software as a Service (SaaS), WebSphere Lead Passing and Propensity to Partner initiatives. Join us to learn more.

Your Solution. Your Customer. Your Profit. Own Your Sales Success, Application Specific Licensing

Speakers:
Robert Getchell, WW Sales Leader - Application Specific Licensing (ASL)
Kristine Kehoe, WebSphere ASL & OEM Sales Leader

Delivering a total solution to the companies that count on you to help them thrive makes good business sense for you and for your customers. By bundling IBM® WebSphere into your solution(s), you provide your customers with all the software necessary to deploy, run, and manage their application infrastructure. Increase profits, reduce time to market, accelerate the sales cycle and improve customer satisfaction by teaming with WebSphere for ISVs. Become a single-source global solution provider using Application-Specific Licensing (ASL). Learn about new ISV offerings including SaaS, utilizing appliances to improve your application solution, and recently announced offers to help accelerate your time to market.

The Synergy Between WebSphere Appliances and Benefits of Reselling Appliances

Speakers:
John R. Nelson, WW SOA Appliance Channel Sales Executive
William M. Reight, WW WebSphere Business Partners - Business Line Management
Tomas Escobar - Global Leader Software Financing: SWG Appliances & SW BP Channels

Take advantage of the affinities between WebSphere appliances and a customer’s existing infrastructure to create comprehensive business solutions that address the client’s requirements and a solid financial return to you.

Examples used to illustrate affinities will include:

Understanding and implementing these affinities, you may realize the following benefits:

Middleware and Collaboration, Analytics, Mobile and Social Market - Overview, Insights and Outlook

Speakers:
Rahul Sahni, Market Development Advisor, AIM and ICS, IBM Software Group - North America

This session on market insights will provide growth forecasts from various analysts for IT, software and middleware market segments to help IBM Business Partners focus their solution investments. We will start with a macro view of the IT and SWG market, and gradually narrow down to the middleware segment and identify how collaboration, analytics, mobile and social (CAMS) are providing unprecedented growth opportunities. We will uncover additional insights by looking at the shift in the marketplace and buyer behavior.

Today's clients live in the digital world. Will they find you there?

Speakers:
Shaun Jones, Vice President, WW Business Partner and Midmarket Marketing
Paul Brunet, Vice President, ISVs, Startups & Academic Programs

By recent estimates, 93% of business-to-business purchases start with an online search. Most buyers do their own research before ever contacting a vendor or Business Partner. When your target audience goes looking for information on the web, can they find you? An effective inbound marketing plan, paired with a top-notch web presence, is essential for you to attract new buyers and new clients. Learn about the power of digital and social media marketing, and identify key actions to ensure prospective clients will find you in today's digital marketplace.

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