IBM Impact 2013 for Business Partners

Impact 2013

Business. In Motion.
Featuring Forest Whitaker

Impact speakers announced

Media Sponsors from Wired, Forbes and O'Reilly Media

Matchbox Twenty

Live from the Venitian.
Register Now!

Impact 2013 for IBM Business Partners

Impact 2013 will provide an array of activities designed just for you, including the IBM Business Partner Summit on Sunday, 28 Apr, 2013, the Business Partner Cafe, and more!. Check out the top five reasons you will want to join us in Las Vegas for Impact 2013. And, be sure to take advantage of special promotions available to you. Save on registrations for your firm. Bring clients at reduced rates, too.

Why Register Now?

Get the best hotel – Hotel accommodations will fill up, particularly those in the most desirable locations. Don’t wait until the last minute to register so you can get the hotel of your choice and stay close to the action at Impact 2013.
Request meetings with IBM executives. You can request meetings with IBM executives attending Impact 2013 using a tool available only to registrants. Once you register, you can begin to set up meetings.
Start building your agenda with the Impact Smartsite. The sooner you begin planning your schedule, the sooner you can determine times that would be open to meet with clients, IBMers, and other Business Partners. The Session Preview Tool is available for those who have not yet registered.
Get the entire team to register so that you can make team assignments to cover specific activities and correct calendar conflicts early.

Business Partner Promotions for Impact 2013

Valuable promotions are now available for Impact 2013. Take advantage of opportunities to save on your registration and to pass savings along to your clients.

Business Partner Company Pass Volume Discounts
Bring more people, save more money! Many companies are looking for cost effective ways to bring their teams together for annual planning workshops and meetings. The Company Pass program allows you to bring your team together to host a private planning meeting/workshop, and receive best in class BPM, WebSphere & SOA education and certification at Impact 2013. Keep in mind, these passes can be used by your firm’s employees only.

Details include:
- 35 passes for only $1550 per pass -- that’s $11,375 off the regular price! Includes: 35 full conference passes, private meeting room for one (1) full day which includes light food & beverages for attendees (standard menu applies). Total cost = $54,250
- 10 passes for only $1575 per pass -- that’s more than $3,000 off regular price! Includes: 10 full conference passes and a private meeting room for half day at the Venetian Hotel. Total cost = $15,750
- 5 passes for only $1600 per pass -- that’s almost $1,375 off regular price! Includes: 5 Full conference passes. Total cost = $8,000 Additional passes can be purchased for $1,600 each after the purchase of a group discount.
Additional passes can be purchased for $1,600 each after the purchase of a group discount.

What you need to do: Follow this link, here: to purchase company passes. You will receive a promotion code to enter during registration.
Volume Discount for Clients
Purchase a volume discount pass package and bring your clients at Impact. This pass option can be used for multiple companies!

Details include:
- 20 passes for only $1650 per pass, that’s $10,900 off regular price! Includes: 20 Full conference passes for your team to allocate to customers. Total cost = $33,000
- 10 passes for only $1700 per pass, that’s $4,950 off regular price! Includes: 10 Full conference passes for your team to allocate to your customers. Total cost = $17,000
- 5 passes for only $1750 per pass, that’s $2,225 off regular price! Includes: 5 Full conference passes for your team to allocate to your customers. Total cost = $8,750
- Additional passes can be purchased for $1,650 each after the purchase of a group discount.
- What you need to do: Follow this link, here:, to purchase Volume Discount Client passes. Once payment is complete, you will receive a promotion code to enter during registration.

IBM Business Partner Summit

Kick-off Impact with a day focused on you. Sun, 28 Apr, is the Business Partner Summit, with a series of sessions and keynote presentations that will help you optimize for growth and deliver results with WebSphere. There will be subject matter experts covering key product, sales, and marketing topics, so plan to arrive early and spend Sunday at the Business Partner Summit.

Summit Day Agenda

9:30 a.m. – 11:30 a.m. Morning Breakout Session
12:00 p.m.– 1:30 p.m. Lunch, Keynotes and Awards Ceremony
1:45 p.m. – 2:45 p.m. Afternoon Breakout Sessions
2:45 p.m. – 3:00 p.m. Break
3:00 p.m. – 4:00 p.m. Afternoon Breakout Sessions
---Business Partner Summit Concludes -----
5:00 p.m. – 7:30 p.m. Impact 2013 Welcome Reception

Summit General Session Keynote Speakers

Kristen Lauria, Vice President, Marketing, IBM Mobile Enterprise and Application and Integration Middleware
Dave Mitchell, Vice President, Worldwide WebSphere Business Partners, General Business and Enablement
Mark Register, Vice President, IBM Software Business Partners and Midmarket
Marie Wieck, General Manager, Application and Integration Middleware

Breakout Session Topics

Bringing Value to Business Partners with WebSphere Application Infrastructure

Turning Opportunities to Outcomes: Growing with IBM PureApplication System and IBM MobileFirst

Start the Impact 2013 Business Partner Summit the right way and join us to understand the tremendous opportunities surrounding two leading growth areas.

IBM PureApplication System

Learn about accelerating cloud, patterns of expertise, and optimizing application resources. Also, hear about two new PureApplication System models with smaller footprints and lower prices designed with downstream General Business clients and global growth markets in mind.

IBM MobileFirst

Hear all about new dimensions in mobile – often the first and main customer interaction channel. IBM MobileFirst involves voluminous transactions, uses high-value analytics, and is part of a seamless multi-channel continuum that exploits machine-to-machine interactions. Learn how IBM's MobileFirst offering can help you grow in this new world.
Making Money Selling Appliances in Mobile

The explosion of smart devices, tablets and machine-to-machine messaging is driving a rising tide of applications end-points. This "Internet of things" is presenting customers with a new set of environments for managing connections to backend applications in a secure environment. Attend this session to learn how the WebSphere portfolio of appliances enable solutions for the new mobile and machine-to-machine world and how you can drive new revenue opportunities reselling WebSphere appliances.
New Offerings for Managed Service Providers to Capture the Growing Midmarket Opportunity
Midmarket customers are demanding managed services. Now is the time for IBM Business Partners to get a competitive edge and capture the growing midmarket opportunity in which more than two-thirds of SMBs are buying cloud solutions from managed service providers (MSPs) and cloud providers. Learn how your business can grow dramatically with the higher margins and recurring revenue characteristic of the MSP delivery model -- whether your plans to grow in managed services offerings begins with managed IT, hosted offerings or public cloud.

Discover how to accelerate growth with:
- IBM PureApplication System to easily and efficiently deploy and manage platform-as-a-service patterns for midmarket customers and ISVs moving to Cloud
- New go-to-market models to offer cloud integration and other middleware-as-a-service
- Competitive differentiators of the new WebSphere messaging appliance that will enable you to accelerate delivery of cloud applications to mobile devices
In this session, we will cover the value of IBM PureApplication System to your business and customers, use of Cast Iron and other middleware in an MSP model, and the new Appliance for Mobile delivery. We will share midmarket use cases and case studies to show you innovative ways MSPs and their customers are gaining a competitive edge by speeding time to value and reducing costs. We will also explain IBM's commercial options for Business Partners to provide managed services. Join us and come away with plenty of actionable opportunities to help you grow in the midmarket in 2013.
Unleash your Business and Sales Success with Smarter Process (BPM, ODM, Case Management) Solutions

Today customers need a flexible platform to quickly adapt their business operations to the speed of their business - because opportunities do not wait. Discover how to capitalize on nearly 20 years of process-based software knowledge and innovation by utilizing IBM Business Process Management and Operational Decision Management to address the growing and increasingly challenging problems your customers face. Learn how these products have evolved to support case management, the different sales approaches, use cases, market positioning, best practices and how to beat the competition to accelerate your opportunities in this space.
State of the Middleware Market: Insights and Opportunities

This session will provide a view on general IT market trends, opportunities and challenges globally. We will then take a deeper look at how these factors affect the middleware market, what customers are currently looking for, and how IBM is positioned to help Business Partners navigate this market. The session will also focus on the impact of mega-trends such as Social, Mobile, Cloud and Analytics on the middleware market.
Top 5 Marketing Best Practices to Accelerate Your Pipeline and Growth

Whether you are new and just getting started or an experienced marketer, this session should not be missed. Learn the top five marketing best practices your peers are leveraging to drive increased pipeline and growth. Hear about what’s hot and new from us to support your marketing success. Walk away with a focused action plan that takes your marketing to the next level.
Get Your Clients' Attention with API Management, SOA, MQ and M2M Integration
Find out about the hottest new selling scenarios for Business Partners:
- How SOA is evolving and transforming Systems of Interaction
- How API management is changing the way your clients' business work
- Faster, easier connectivity for Mobile and Cloud
- New opportunities to analyze real-time big data from Machine-to-Machine (M2M) devices
Get the scoop on IBM's integration portfolio, including: MQ Advanced, MQ for Developers, Message Broker, DataPower and CastIron, Discover marketing resources to help you maximize new opportunities. Learn how Avnet is helping its clients succeed. Special guest Pundarik Ranchhod, who leads Mobile & Process for Europe at Ascendant Technology.
Increase Earnings & Profitability with Software Channel Programs—Incentives for Business Partners

In this session, you will learn about how IBM Business Partners can participate in IBM sales and other incentive programs. Dan Russell, Director SWG Business Partner Initiatives, and Kris Kehoe from WebSphere ASL sales leader will cover programs such as Software Value Plus (SVP), Software Value Incentive (SVI), Renewal Value Incentive, and business models such as Application Specific Licensing (ASL) and Embed licensing (OEM).

Dan will cover how IBM Business Partners participate in IBM sales incentive programs. This session will help you understand what incentives are the most attractive based on your business model and how these offerings can significantly impact your earnings opportunities.
Leverage WebSphere Portal and IBM Worklight to Deliver Competitive Advantage

The combination of the IBM Collaboration Solutions and the WebSphere portfolio give IBM and Business Partners a distinct competitive advantage. We have a unique opportunity to work with both organizations to develop solutions based on IBM Collaboration Solution's Web Experience products while also taking advantage of WebSphere's mobile and private cloud solutions.

This session will help you understand what incentives are the most attractive based on your business model and how these offerings can significantly impact your earnings opportunities.
Deliver Value to Your Customers with WebSphere Application Server Family and Caching

Breaking new ground and going beyond the enterprise, WebSphere Application Infrastructure is now also the best foundation for your mobile and cloud solutions as well. Get the latest information on the WebSphere portfolio, including new capabilities that dramatically simplify how you bring value to clients.

With the latest release, WebSphere is faster and easier to use than ever and offers unparalleled flexibility and scalability that can’t be matched by the competition or Open Source. Hear from the experts on the latest product roadmap and competitive information. Listen to success stories and best practices on how to engage with the IBM sales teams. Get the latest enablement materials and resources to help you maximize your success with WebSphere.

Impact 2013 Business Partner Awards

Nominations for the seventh annual IBM Business Partner Awards are now closed. The awards recognize Business Partners who have demonstrated excellence in delivering business value solutions to our clients based on their integrations with WebSphere software.

The 2013 awards program will recognize Business Partners through six categories:
IBM Impact 2013 Best Customer Integration Award
IBM Impact 2013 Smarter Process Award [BPM, ODM, Case Management]
IBM Impact 2013 Mobile Innovation Award
IBM Impact 2013 Cloud Innovation Award
IBM Impact 2013 PureApplication System Award
IBM Impact 2013 Distributor Excellence Award
IBM Impact 2013 Best of Show Award

Business Partners must submit their nominations by March 15, 2013. Award winners will be notified on or before April 16th, 2013.

The awards will be announced and presented during the Business Partner Summit. The Impact Best of Show award will be announced and presented during the IBM Impact 2013 General Session.

For details and to submit nominations, visit the IBM Impact Business Partner Awards website.

IBM Business Partner Cafe

The Business Partner Café at Impact is the perfect place for Business Partners to network with other Business Partners, meet with your IBM team to build future plans and to conduct one-on-one meetings. Gain access to IBM Subject Matter Experts to learn the latest news on the WebSphere portfolio, Business Partner programs, technical and sales enablement offerings and marketing resources.

Global WebSphere Community Impact 2013 Exhibitor Special Offer

Don’t miss out on this added benefit of Impact 2013 Sponsorship. Take advantage of exclusive discounts on any new Global WebSphere Community (GWC) Business Partner sponsorship package and extend your marketing beyond the Impact 2013 audience through the reach of the GWC.