Impact for Marketing Professionals

It's no secret that marketing is much different today than it was even just a couple of years ago. Changes in consumer behavior and expectations are giving CMOs and senior marketing executives a unique opportunity to radically improve how they optimize and automate marketing processes, better utilize a wealth of client data to make smarter business decisions, and steward the end-to-end customer experience in both B2B and B2C environments.

Sessions in this track will provide insights into how marketing executives can direct precision marketing campaigns to improve consumer experience while reducing guesswork and wasteful spending. This track will also focus on analytics, automation and personalization as a way to increase customer preference, share of wallet and loyalty which in turn leads to greater revenues and differentiated brand value. Key topics covered will include:

• Customer and web analytics
• Marketing automation
• Message and offer personalization across all channels
• Social media

User-friendly technologies like these are designed to make marketing so relevant to your customers that it feels like a service.

• Impact 2011 Session Roadmap for CMOs and Marketing Professionals (254KB)

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Hear first-hand accounts from some of IBM's most innovative clients who have embraced a new way of marketing. Learn how to harness the power of automated, interactive campaign and lead management; personalized customer experiences; analytics plus selling and fulfillment.

Here's a preview of some of the sessions for Marketing leaders:

• Transform for Growth: During this general session on Monday, April 11, Jon Iwata, IBM Senior Vice President of Marketing and Communications, will describe IBM’s continuous transformation.
• Kickoff:Bringing Science to the Art of Marketing - Monday, April 11, with speaker Craig Hayman, General Manager of IBM Industry Solutions, and a panel discussion by clients of IBM and its acquisitions – SPSS, Coremetrics and Unica – moderated by an industry thought leader
• Consistent, Compelling Brand and Customer Experience
• Optimized Cross-Channel Marketing Processes
• Deep Customer Insight
• Smarter Commerce

Find details about these and other sessions in the Marketing Roadmap in the Impact Session Preview tool – Feb. 15

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