IT and business leaders, as well as developers responsible for combining technology with business to promote innovation and growth, can learn how to BE FIRST to:
Impact 2014 explores how forward thinking enterprises are embracing an integrated technology transformation to help you uncover hidden opportunities and capitalize on them by creating new business models, revenue streams, products and services.
Learn how organizations build technology into short- and long-term business strategies and scale departmental initiatives into enterprise-wide deployments.
Successful companies are putting their businesses in motion by leveraging mobile technologies to deliver new value to customers, employees and partners. But realizing the full potential of mobile requires an end-to-end strategy that addresses new mobile-related business opportunities and plans for the infrastructure needed to drive deeper engagements that help you reach your business goals. Come learn how to create a mobile enterprise with IBM MobileFirst. IBM mobile executives, renowned subject matter experts and distinguished customers will share best practices for how to launch a 'mobile first' business transformation by deploying the right applications, creating exceptional customer experiences, and instituting an IT infrastructure optimized for mobile. Attendees will also gain access to "The 'Upwardly Mobile' Enterprise," a recent IBM study of 630 global IT professionals with findings on how to become a mobile leader.
Client Use Cases: Mobile in Action
How are customers across various industries partnering with IBM MobileFirst to deploy successful mobile initiatives? Come hear from them first-hand on their experiences and best practices to developing, deploying, managing and securing their own mobile enterprises.
Launch a Mobile Enterprise Strategy
How do you use mobile to create new business value in ways that drive growth and optimal ROI? By transforming your business around mobile, you fundamentally change and create new value for customer, supplier and employee interaction. Attend these sessions to learn IBM's point of view on enterprise mobility and how to execute a step-by-step approach to become a mobile enterprise.
Build and Deploy Mobile Applications
How do you rapidly and cost effectively deliver a portfolio of enterprise mobile applications? Whether they help you to create deeper engagement with your customers, enable your employees to work more productively, or connect you to your ecosystem of partners, the application is often the first point of contact and it must allow users to take action anytime and anywhere. Explore with us how you can meet and exceed customer expectations and business requirements with a standards-based, mobile application platform and an agile, integrated mobile app development lifecycle strategy that helps you develop, connect, manage and secure mobile apps with unmatched speed and agility.
Secure and Manage Mobile Infrastructure
How do you plan, integrate, optimize and manage IT and communications infrastructures to securely deploy mobile? In a world where everyone is connected to everything your organization's infrastructure has no boundaries. Successful companies are doing business in motion. The challenge is managing and securing an infrastructure that connects an endless array of intelligent devices and sensors that are outside your control. Attend these sessions to learn how we can help you secure and manage your mobile data, applications, networks and infrastructures.
Leverage Mobile Insights to Engage Cust. in Context
How do you leverage mobile to connect with customers through a broader set of contextual, value-added experiences? These sessions will include an overview of mobile analytics capabilities with demonstrations of the out-of-the-box platform services, development approaches and solutions that IBM MobileFirst customers can leverage to deliver compelling, personalized multichannel solutions to rapidly growing mobile audiences.
Learn how the customer-activated enterprise is vital to your business, including core processes and decision-making.
Learn how to use cloud computing to innovate, build cloud applications on open architectures, and employ a ‘pay-for-use’ cloud infrastructure.
Learn how IBM Application Infrastructure helps provide flexibility and dynamic scale to transactional applications and dramatically faster rates of change.
System z virtual track
The IBM mainframe has been, and continues to be, at the leading edge of business and technology innovation. Most mission critical data and applications reside and run on the mainframe, leveraging its enterprise qualities of availability, reliability, scalability, and security to deliver proven business value. The System z virtual track will feature sessions from industry leading clients, business partners and IBM experts that span the entire Impact curriculum. Discover how innovations in System z software are transforming companies, generating new business models and continuing to keep the mainframe at the forefront of strategic business and technology initiatives such as cloud, mobile, and smarter processing.
PureSystems virtual track
Since launching in 2012, the IBM PureSystems family has quickly moved toward the front of an emerging and exciting category of integrated systems. To achieve the speed and flexibility business requires, IBM's expert integrated systems accelerate, simplify and reduce the cost of your data, infrastructure and application lifecycle projects. This virtual track will feature clients from leading organizations across various industries sharing their experiences of how PureSystems can quickly deploy ready-to-work solutions for Big Data & Analytics, Mobile, Social, and Cloud. These clients are benefitting from a broad ecosystem of business partners who, along with IBM, have codified their expertise in more than 550 published systems and application patterns and solutions. Attend these sessions to learn how IBM PureSystems can help you innovate and achieve your goals faster with less cost and risk, and redefine how IT can deliver on business needs.
Industry virtual track
Customers today are more empowered than ever before with the digital revolution providing new ways of interaction and generating huge amounts of data and insights. Organizations are looking to leverage the latest mobile, analytic and integration technology capabilities for their specific industry to capitalize on this shift and generate value for their customers and their business. At the same time, organizations are faced with increasing pressure to gain efficiencies and are turning to cloud and smarter industry processes to improve their operations. In the Industry track at Impact 2014 you will hear first-hand from industry business and technology leaders how they are adopting these technologies for competitive advantage. These sessions identified across the program will showcase industry best practices, thought leadership, technical expertise and roadmaps for business transformation. Join us to explore how to transform your company with creative industry strategies and discover how to reach new markets and unleash a catalyst for innovation in a mobile-enabled world.